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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Will your website appear in the results of that search?

Marketing 397
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Optimize Local SEO for Your Restaurant

Modern Restaurant Management

Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. You can do this by mail, phone, or email.

SEO 203
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Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. To prevent issues down the road, it's best to make sure you speak with your attorney to have all the necessary information. The same applies to websites on other platforms like WordPress or Drupal.

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If You Want Free Advertising, Optimize Your Google MyBusiness Page

Indoor Media

Simply visiting your Google My Business dashboard and setting up your profile puts you on the (Google) maps, making you more visible to local searches and boosting your local advertising strategy. You must be the business owner or an authorized manager or representative.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

Using this data to inform marketing efforts brought significant success. New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers.

Marketing 197
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Why ORM Matters for Restaurants

Modern Restaurant Management

In the digital age, online reputation management is critical for business success. This creates the necessity for restaurant reputation management strategies to amplify positive reputation while downplaying negative criticism. ORM increases your website’s authority. Here’s how you can hit the ground running.