7 Shifts

JANUARY 20, 2023

It's hard enough to manage a higher workload without delivery. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Not only can it be used to connect with potential customers, but it can also be used to advertise promotions and specials. Be prepared for a surge in business.

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

OCTOBER 4, 2021

More than just another method of promoting your company on Google, GMB allows you to improve your local marketing strategies by making your business more visible in local searches. Claiming or Creating a GMB Listing As a business owner or manager, the first step is determining whether your business is eligible for a GMB listing.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. If you’re like most small business owners (myself included), getting started with digital marketing can be overwhelming. Measuring the success of advertising relies heavily on your expectations. Start With the Right Expectations.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 216

Social Media Online Ordering Coupons Advertising 216

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. ” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Indoor Media

JUNE 7, 2021

Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. Always remember that any business marketing strategy must involve multiple customer acquisition streams. Still, these lessons can be applied to other business types as well.

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. These branding techniques largely revolve around disseminating more information about where coffee comes from , including the farmers who grow it.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Indoor Media

JULY 22, 2020

After you’ve claimed ownership of your Yelp page, you want to make sure all of your information is correct, like your NAP: name, address, and phone number. This information, along with accurate store hours and services offered, are vital whether you’re part of a large franchise or small independent auto shop.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

Goliath Consulting

MAY 31, 2023

Are you a restaurant owner or manager looking for ways to attract more customers and increase sales? This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. Look no further than geo-fencing! What are Advantages of Geo-fencing?

Point of Sale 78

Point of Sale Email Marketing Customer Experience Advertising 78

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Indoor Media

OCTOBER 28, 2021

A simple thank you note can also do wonders in terms of reputation management and customer retention. Thank them for something specific, providing additional information about how their actions helped you. Customer appreciation plays a vital role in your online reputation management.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

The Food Corridor

NOVEMBER 3, 2021

How Essential is Commercial Kitchen Marketing? If you’re not actively marketing your shared commercial kitchen, you are undoubtedly missing out on business that could help your business grow and thrive. There are many approaches to marketing online. Marketing Jargon Explained. ROI – Return on investment.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 216

Social Media Food Safety Cash Management Kitchen Safety 216

The Restaurant Times

DECEMBER 21, 2021

Deploying a niche cloud-based software will help you consolidate orders from different aggregators, assist in inventory management, support centralized order tracking, and integrate multi-brand ordering and menu integration. Leverage email marketing. Consider paid advertising to boost traffic. Source: Wamda.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. However, the biggest factor in controlling food costs is improving your inventory management. Investing in restaurant management technology is an essential part of restaurant costs. Marketing Costs. Restaurant Food Costs. Technology Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

Indoor Media

AUGUST 22, 2020

It’s completely FREE with access to features like Page Insights and Publishing tools to help you manage your page. Enter Business Information for Your Auto Shop. You can use an image of your store, products, or current marketing campaign for the cover photo. Here is where you’ll enter the name of your business and category.

Email Marketing 78

Email Marketing Customer Service Website Management Cash Management 78

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. OpenTable is probably the most popular reservation system currently on the market, and for good reason. It sends automatic confirmation texts and emails. Yelp Reservation Systems.

Reservations 78

Reservations Email Marketing Social Media Book 78

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. We also see this gaining traction with consumers similar to how calorie labeling became a major source of information for our personal health. Change management needs to be a top priority.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Size of U.S. You’ll have to package.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

ChefMod

OCTOBER 6, 2021

But, how have they managed to stay up and running so far? Focus on Online Shopping For the last 15 years, the online shopping and ordering market has grown exponentially. Furthermore, the pandemic has eliminated the need for salespeople, forcing many operators to heavily rely on website/app focused shopping.

2021 52

2021 Email Marketing Front of House Cash Management 52

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Finding and training staff.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Restaurant365

DECEMBER 4, 2020

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. Understanding this break-even number, which is based on your operating expenses, informs everything from your staffing decisions to adjustments in inventory. Managing rotating inventory. Managing rotating inventory.

2021 78

2021 Operations Mobile Ordering Social Media 78

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

Sling

MAY 9, 2021

In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. The option to skip the line is also an effective advertisement for non-members — they’ll see program members walk right in and want to get that advantage, too. 2) Keep It Simple.

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

Gourmet Marketing

OCTOBER 13, 2021

Moreover, they can create and upload their resume so you can search for candidates with experience in guest services, as a hotel manager, a room attendant, in food preparation, or as a front desk agent. Additionally, the platform has a range of tools to help you manage your job posting from multiple devices. iHireHospitality.

Hotels 52

Hotels Recruiting Website Management Hiring 52

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

Touch Bistro

MAY 26, 2021

A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th. Marketing and Promotions. The Ultimate Guide to Restaurant Marketing. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 198

2020 Loyalty Program Mobile Ordering Fast Casual 198