MRM EXCLUSIVE: QR Codes – How to Use Them Responsibly in Hospitality

QR codes are an invention of the 1990s, a fad during the rise of smartphones and now one of the ultimate comebacks of the tech world. The quick response code, or QR code, hit the U.S. mainstream public in 2010 when smartphones solidified their fame and were beginning to launch QR code readers on their platforms. During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. To the masses, QR codes rose to fame quickly before crashing and burning soon after. 

Fast forward to 2020, a year when the world was forever changed by the COVID-19 pandemic. For the QR code, this was an invitation to make a resurgence, and this time, for good. The hospitality industry served as the launch pad for the revival of the two-dimensional barcode, and now restaurants of all sizes are relying on this method to keep operations…