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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. If a customer sees an ad that suggests your business has a special “half-off all food during happy hour” deal, and then they come to your restaurant and find that the deal only applies to french fries…they’re not going to be too happy, and they probably won’t come back to your business.

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Optimize Local SEO for Your Restaurant

Modern Restaurant Management

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” What Is Local SEO?

SEO 203
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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Will your website appear in the results of that search?

Marketing 397
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Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. To prevent issues down the road, it's best to make sure you speak with your attorney to have all the necessary information. The same applies to websites on other platforms like WordPress or Drupal.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 198
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If You Want Free Advertising, Optimize Your Google MyBusiness Page

Indoor Media

Google My Business (GMB) is a free Google service intended for local businesses. Here are the best ways to take full advantage of your Google My Business account, increase web traffic, attract potential customers, and boost lead conversions. You must be the business owner or an authorized manager or representative.

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MRM EXCLUSIVE: QR Codes – How to Use Them Responsibly in Hospitality

Modern Restaurant Management

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements. As always, with the benefits of digital tools comes risks.