Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements. As always, with the benefits of digital tools comes risks.

Hospitality 180

Hospitality Download Website Management Customer Service 180

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

NOVEMBER 3, 2022

Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service. Collect Reviews via Your Website.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Create a website.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. It's hard enough to manage a higher workload without delivery.

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats.

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. So whether you’re a small auto repair shop or a national auto dealership, Groupon can connect you with their customer base of 41.8

Coupons 154

Coupons Advertising Website Management Small Business 154

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

MBB Hospitality

JUNE 30, 2022

The best way to market your business is to provide your potential customers with as much information as possible about the business. Mobile billboards offer a large viewing platform for many potential customers to see all of the information relating to your business. You also want to give them information about your business.

Advertising 52

Advertising Food Truck Social Media Customer Service 52

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.

Fine Dining 189

Fine Dining Seasonal Menu Social Media 2022 189

7 Shifts

JULY 10, 2020

“Frequency and repetition will help your advertisements get noticed. Ensure that your staff know the common signs and symptoms of COVID-19 so FOH staff can identify any ill guests, and staff can notify management if they or another employee are unwell Make sure you create, publish, and send the schedule to staff well in advance.

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Modern Restaurant Management

JULY 28, 2020

As the COVID-19 pandemic continues to affect the ways we live, work and dine, the restaurant industry has been experimenting with different ways to adapt and continue serving customers who cherish dining experiences. Digital engagements with customers are going to remain the norm long after the COVID-19 pandemic.

Customer Experience 221

Customer Experience Online Ordering Mobile Ordering Customer Service 221

Indoor Media

JUNE 7, 2021

Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. How is the service? Is the product good?

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. Creating Digital Customer Experiences: Three Best Practices. This isn’t just about ensuring a website looks nice.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Indoor Media

JULY 15, 2021

They also continuously evolved their services to meet demand. ” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform. Receive and respond to direct customer messages.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Sling

OCTOBER 7, 2023

Take the time to learn as much about the cleaning industry as possible, including answers to questions like: Is there a need for cleaning services in your area? Will your cleaning business focus on residential or commercial services? You and your employees are going to be interacting with your customer’s property.

Insurance 78

Insurance Advertising Customer Service Website Management 78

Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. You can’t just have a well-optimized company website that follows the latest web development trends anymore. You might also decide to create a custom landing page for visitors from social media.

Social Media 197

Social Media Advertising Events Customer Experience 197

7 Shifts

OCTOBER 22, 2019

Everything needs to be done with the purpose of getting customers to want to try your food, otherwise all you’ll get are fluff metrics. Link your official website in the space provided. Social Media Management The bulk of your efforts on Instagram will be concentrated into social media management for your restaurant.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

7 Shifts

FEBRUARY 15, 2022

In his work, he realized that many employees get thrust into management positions without any training. So he created a universal training manual, his book— The Surprise Restaurant Manager. For smaller restaurants, it may just be an owner and general manager. We chose everyone from hourly, to managers, to regional and beyond.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Indoor Media

JULY 22, 2020

Potential customers will decide whether or not to give you their business based on what others are saying about you. To boost confidence in potential customers, here are some things you can do to get positive Yelp reviews for your auto repair shop. Happy customers are the easiest way to get online reviews. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Indoor Media

MARCH 1, 2021

For some, that will mean creating a website or claiming a business in google listings. Ever wonder how a fast food restaurant manages to find every little comment made about its store, or whether your community is talking about your business online? This year, make it your goal to improve your small business’s online presence.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. Here are their insights. Basant Baruah, Senior Content Marketer, Beaconstac.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. MRM Restaurant Survival Guide Updates.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Indoor Media

JULY 22, 2021

For example, if you run a dry cleaning business, Twitter probably isn’t for you unless your specific customer base is highly plugged in; let’s say your business is situated in a bustling area of a modern city. A restaurant, an auto shop, or a salon has little need to create and manage a LinkedIn account.

Small Business 78

Small Business Social Media Advertising 2002 78

Indoor Media

AUGUST 26, 2020

Capitalize on customers that already frequent your shop rather than trying to attract new customers that may come in for a cheap oil change but never return. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. Know and Segment Your Customers. Constant Contact.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You have a firm understanding of your customer persona. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Luckily for you, creating advertising materials is much simpler today.

Marketing 78

Marketing Management Management Advertising 78

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Britt Mills, Senior Director of Customer Experience at Mobiquity. In 2021, we will see a dip in customer satisfaction. Change management needs to be a top priority. Here are their responses.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Apicbase

JANUARY 12, 2023

Why email marketing works for food service operations. It consistently drives customer retention. To gain repeat customers, your interaction shouldn’t end once they’ve paid the bill. It opens the way to direct customer communication. Specialized email types for food service operators. Service protocols.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Sling

OCTOBER 31, 2022

Getting a customer-centric point of view can go a long way toward helping you make the right decisions. Doing so will give you valuable insight into what it takes to run this type of business on a daily basis, including fundamentals like: Marketing Payroll Retail management Scheduling Employee development Customer service.

Insurance 78

Insurance Website Management Equipment Advertising 78

Lavu

NOVEMBER 18, 2022

Service Style : Explain how you will serve customers. Will you have servers or will customers order at a counter? Can customers use a self-serving kiosk or order from their phone? Target Customer: Explain who the restaurant is for. Outline the details of your ideal customer. How much seating do you need?

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Restaurant365

APRIL 9, 2020

Marketing your restaurant in a constantly changing digital world can be challenging, but digital marketing is essential both for converting former dine-in customers into takeout and delivery customers, and bringing in new and existing customers when restaurant restrictions are lifted. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88