Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? People want service that is quick, easy, and hassle-free.

Loyalty Program 139

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 139

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. It's hard enough to manage a higher workload without delivery.

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 197

Marketing Social Media Mobile Ordering Website Management 197

Indoor Media

OCTOBER 4, 2021

Google My Business (GMB) is a free Google service intended for local businesses. More than just another method of promoting your company on Google, GMB allows you to improve your local marketing strategies by making your business more visible in local searches. You must be the business owner or an authorized manager or representative.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. If you’re like most small business owners (myself included), getting started with digital marketing can be overwhelming. Measuring the success of advertising relies heavily on your expectations. Start With the Right Expectations.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Quick links What is evangelism marketing and word-of-mouth marketing?

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Indoor Media

JULY 15, 2021

Initially, it was little more than email infrastructure allowing a small group of people to swap business reviews. They also continuously evolved their services to meet demand. ” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Indoor Media

JULY 22, 2020

Potential customers will decide whether or not to give you their business based on what others are saying about you. To boost confidence in potential customers, here are some things you can do to get positive Yelp reviews for your auto repair shop. Happy customers are the easiest way to get online reviews. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Indoor Media

JUNE 7, 2021

Though word of mouth remains a significant way to acquire new customers for businesses of all kinds, modern businesses require more. Today we’ll explore how salon owners specifically can harness Yelp and other contemporary advertising methods to drive customer acquisition. How is the service? Is the product good?

Advertising 78

Advertising Customer Service Website Management Email Marketing 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . As a result, today, customers are more comfortable in searching and ordering food online. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. MRM Restaurant Survival Guide Updates.

Online Ordering 202

Online Ordering Back of House Customer Service Small Business 202

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You have a firm understanding of your customer persona. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Luckily for you, creating advertising materials is much simpler today.

Marketing 78

Marketing Management Management Advertising 78

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Britt Mills, Senior Director of Customer Experience at Mobiquity.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Offer Safe and Contact-Free Services.

Social Media 185

Social Media Food Safety Cash Management Kitchen Safety 185

The Restaurant Times

NOVEMBER 17, 2022

When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Additionally , 20% of customers who shop at pop-ups decide to do so to share experiences. . The market has changed regarding what people spend their money on in recent years.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Indoor Media

OCTOBER 28, 2021

A simple thank you note can also do wonders in terms of reputation management and customer retention. A thank-you note sent after an interaction, such as a meeting or phone call, shows customers how much they matter, encouraging them to stick around longer. This invitation leaves the door open for repeat business.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

Indoor Media

AUGUST 22, 2020

How about showing that same zeal by showcasing your auto shop and the services it provides to customers on your Facebook business page? The time spent in creating and engaging with a Facebook business page is well worth it to reach millions of customers. Add Services. Add Branding. Post Content (Regularly).

Email Marketing 78

Email Marketing Customer Service Website Management Cash Management 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing. It doesn’t.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Food Corridor

NOVEMBER 3, 2021

How Essential is Commercial Kitchen Marketing? When it comes to building your brand, creating awareness about your business, and ultimately getting new customers into your shared kitchen or commissary, a small investment of time and effort can pay off massively. There are many approaches to marketing online.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . It sends automatic confirmation texts and emails. Free iPad.

Reservations 78

Reservations Email Marketing Social Media Book 78

Restaurant365

JULY 24, 2020

Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders. Once the customer places the order, the kitchen staff is notified, and food preparation begins. market for online food delivery. Size of U.S.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration

Social Media 59

Social Media SEO Website Management Online Ordering 59

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. However, the biggest factor in controlling food costs is improving your inventory management. In addition, prioritizing training and retaining employees will not only save you money on recruiting costs, it will also help ensure better customer service. Marketing Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. reservation Table management Pre-payments Waitlist Partnership network POS integration. Reading Time: 5 minutes. All this leads to increased profits.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. reservation Table management Pre-payments Waitlist Partnership network POS integration. Reading Time: 5 minutes. All this leads to increased profits.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Ordyx

APRIL 25, 2019

If you’re in the restaurant business, you know there’s simply no substitute for excellent customer service. Great customer service produces customer loyalty and fans happy to spread the word about your business. That’s as true of the restaurant business as it is of any industry. ​ 3.

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Website blog posts and updates. Email Marketing.

Marketing 61

Marketing Email Marketing SEO Social Media 61

The Restaurant Times

SEPTEMBER 30, 2021

One of the most important things we have learned throughout this tech revolution is that online services are here to stay, and made life easier when the entire world was bottled up due to the pandemic. Did you know that the Indian online delivery market is predicted to grow at a CAGR of 28.94% in the next five forecasted years?

Ordering 52

Ordering Online Ordering Point of Sale Loyalty Program 52

The Restaurant Times

MAY 10, 2021

This means restaurant owners and managers need to adopt various strategies to attract new customers if they wish to stay in business. There are several different ways to attract customers to your restaurant. Useful Tips To Attract More Customers To Your Restaurant. Social media marketing is a huge field in itself.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Sling

MAY 9, 2021

One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyalty programs into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. What Is Customer Loyalty?

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? The traditional media channels that brands have relied on, such as TV and radio, suddenly weren’t reaching their customers.

2020 138

2020 Online Ordering Fast Casual Cash Management 138