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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques.

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How To: Dry Cleaner Coupon Advertising

Indoor Media

If you’re a small business, you need to be advertising locally, effectively, and immediately. Online coupons are presented on a bright screen and forced to compete with content and other advertisers. Embedded with flashing calls to action, online advertisers will have to focus on design elements that print advertisers won’t. .

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An Introduction to Digital Advertising

Indoor Media

Advertising has come a long way over the years. Eventually came billboard advertising, business cards, television commercials, and so on, up to the modern era. Now we have banner ads, Facebook advertising, and the Google advertising giant. Digital advertising should be a part of any marketing plan.

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Best Advertising Strategy for Auto Shops

Indoor Media

The answer, as with any business, is advertising. The answer is with a multi-channel advertising strategy. However, if your friend, someone on the radio, and one of your customers all recommend that restaurant, plus you see an advertisement in the local paper, you’re going to be curious.

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13 Restaurant Advertising Ideas To Increase Traffic and Profits

The Restaurant Times

5 On-Site Restaurant Advertising Ideas Don’t undervalue your restaurant’s in-house marketing efforts. If you think you shouldn’t advertise to your customers, you’re passing up an opportunity to generate revenue and increase loyalty. Read along! Website Websites for businesses are now a necessity rather than a luxury.

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Real Solutions for Real Estate Advertising

Indoor Media

If you’ve been to this blog before, you know that we believe different businesses need different advertising solutions. Most restaurants and salons will advertise in the “Awareness Phase” because it’s easy for these businesses to introduce a new product or need to people.