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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. This is where social media is uniquely positioned to help restaurants win big.

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Ready To Sell? Maybe You Should Be

Modern Restaurant Management

It was so well received that I ended up franchising it. Build Social Media Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. You need to have a long-standing social media presence.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. for franchise concepts.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Renewed Optmism Ahead for Franchise Landscape The last five years have provided significant challenges to the restaurant franchise industry. Franchise 2.0: Meeting these consumer expectations and employee needs is pushing restaurant franchises towards artificial intelligence and automation.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The Resilience of the Franchise Model The franchise model remains one of the best business structures in today’s restaurant landscape.

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How this entrepreneur's bagel runs became a business

Restaurant Business

But learning how to make his wife a great bagel ended up creating a business, Jeff’s Bagel Run, which now has 15 locations and is franchising. Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The Wetherill took on about 50% ownership and they launched JBR Franchise Co.,

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Farmer Boys mixes and matches its menu for a fresh take on the combo meal

Restaurant Business

Noting that ranch variations were getting a lot of attention on social platforms, “we tried out those flavors with the potential of one going viral, but the taste just didn’t fly,” he said. Now he's readying the three-unit concept for franchise growth, saying this is how younger diners want to eat.