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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195
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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130
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Creative Ways to Announce Your Restaurant's Move to Build Excitement

The Rail

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Send Personalized Email Announcements If your business practices direct communication with customers, email marketing remains a powerful means to deliver your message.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

2025 419
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Special Events & Theme Nights: 4 Ways to Generate Restaurant Buzz

Restaurant Engine

This enables you to also tap into their audiences for marketing. Do consider your audience and marketing appropriately. For example, you could market Wine and Cheese Wednesdays to local offices in your area. This provides you with the perfect environment to advertise your restaurant and host new and current customers.

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Former Red Robin CEO G.J. Hart joins food-and-games investment company Emerging

Restaurant Business

Emerging is a company founded by Mathew Focht that describes itself as investing “at the intersection of restaurant innovation, technology and experiential entertainment.” Investments also include tech companies, such as order aggregation platform Chowly, automated beverage concept Botrista, and lease management software company Leasecake.

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How to Read a Restaurant P&L (Profit and Loss) Statement + Free Template

SpotOn

Gross sales are used to identify trends, seasonal shifts, and the impact of marketing campaigns. Digital advertising, marketing software , printed menus, signage, promotions, and loyalty programs. Delivery app commissions are also considered a marketing fee because you're paying to be seen on their platform.