Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. I’ve also taken surveys on social media and asked people what they wanted to see and eat. They are the ones leaving reviews and making social media posts.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

FEBRUARY 12, 2024

The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO. Social Media Platforms Make sure you are granted access to any existing social media accounts.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

SEPTEMBER 24, 2020

Just since the beginning of the pandemic and the restrictions on on-premise dining, 62 percent of operators have or plan to implement designated takeout areas due to the re-configuration efforts. Make Takeout a Social Event. Find fun, visual ways to promote takeout on your social channels.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

NOVEMBER 29, 2023

From a catchy name to a one-of-a-kind menu or an Instagram-worthy interior design to a dedication to sustainability and more – all these ways and more can help your restaurant stand apart from competitors and attract clientele. Through media relations, PR can cultivate relationships with media members for your restaurant.

Social Media 493

Social Media Employee Relations Food Safety Influencer 493

Social Hospitality: Restaurants

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. To start out with any kind of social media for business, planning is key.

Marketing 440

Marketing Social Media Advertising 2007 440

Modern Restaurant Management

AUGUST 8, 2022

The key is that it’s not just one technology—it can be umbrella of integrated technologies working together to produce compelling results including WiFI, text messaging, email, and digital displays to leverage guest engagement and social media to the maximum. Drive Organic Social Media. Reward Loyal Customers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

FEBRUARY 10, 2020

But, a restaurant’s brand identity – and visual brand design – is equally important and not to be forgotten. Your logo design is the visual symbol that will represent your restaurant to the world. Even if you have a unique business name , a generic logo design will quickly get lost. Your Website. Your Signage.

2020 555

2020 Uniforms Online Ordering Design 555

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

AUGUST 18, 2020

Beyond just ensuring consumer health and safety , restaurants now reopening to the public need to create new marketing, entertainment and advertising strategies for incoming customers—especially now that live music could be unsafe, and just playing songs on a speaker might not be enough. Localized and Customized Advertising.

Entertainment 450

Entertainment Social Media Sports Advertising 450

Modern Restaurant Management

MARCH 17, 2021

The biggest factors to consider when developing one are: location, size, and design. Customers can identify with a brand that designs for them and creates a better customer experience. When picking a sign, the three main factors to decide are the type, location, and design. Sign Location and Design. Sign Types.

Outdoor 493

Outdoor Point of Sale Design Customer Experience 493

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Keep the design simple, use high-quality images of your food, and include strong calls to action (like “Book a Table” or “Order Now”). Let’s explore 26 proven online marketing strategies to help your restaurant thrive.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Likewise, use social media to your advantage and post, post, post about your party.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit.

2025 195

2025 Marketing Email Marketing Operations 195

ChowNow

MAY 30, 2025

Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. If youre looking for a loyalty program, ChowNows Rewards Program is designed to reward diners and keep them coming back to your direct ordering channels. Most importantly, know your audience.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Broadcast your efforts on social media. The chances are that your patrons are tired sitting around at their homes.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

Modern Restaurant Management

JANUARY 9, 2024

What stage of growth are you in and do you have the budget to fund traditional advertising? Next, calculate your expected customer lifetime value (“CLV”) by customer type, and design marketing campaigns that can deliver new customers at a cost that is well below CLV.

Employee Relations 484

Employee Relations Small Business Customer Experience Advertising 484

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Engagement on Social Media. Social media for your restaurant should not be overlooked while planning and exploring strategies to improve your restaurant's marketing strategy. The key is in the way they handle their social media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

EATER

FEBRUARY 27, 2025

But for my 29-year-old son, hospitality is a well-designed app that remembers him, that offers him opportunities to buy more easily. Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app.

Mobile Ordering 206

Mobile Ordering Loyalty Program Food Food Order 206

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. More consumers are looking to interact with brands on social media platforms.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 9, 2020

Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Social Media. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

JANUARY 23, 2020

Since new customers have yet to try your mouth-watering entrees or exclusive cocktails, they focus on what’s around them: the atmosphere, as expressed by your interior design. Here are some key ways to get that Instagrammable bar or restaurant design your customers will love sharing. Focus on the Positives.

Social Media 384

Social Media Customer Experience Design Customer Service 384

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Indoor Media

MARCH 1, 2021

Many people don’t realize that all influencers and big businesses use a range of social media tools to create and monitor content. Photo Editors The most prominent social media tools out there are photo editors. No matter how many followers you’re beginning this year with, there is always room for improvement.

Social Media 145

Social Media Small Business Advertising Coupons 145

Modern Restaurant Management

SEPTEMBER 28, 2022

For the report, SponsorUnited's platform identified 47 active QSR brands buying sponsorships or media. and McDonald’s renewed their McDonald’s Crew League partnership, designed to recruit and retain employees through gaming. million across all social posts, with the average engagement per deal just north of 28,000.

Social Media 450

Social Media Recruiting Influencer Take-out 450

Modern Restaurant Management

FEBRUARY 14, 2022

Look at their social media profiles and see what kind of interactions they get. Also note whether they market via traditional media such as newspapers or subway ads, or if they only advertise online. Part of your competitor analysis should include the ways in which your competitors market their business.

Transportation 575

Transportation Social Media Menu Pricing 575

Modern Restaurant Management

JANUARY 21, 2021

Like the QR code, DRV codes are designed to scan unique codes using a smart phone’s camera or an app to guide a user to a specific action. However, DRV codes differ from your traditional QR code, as they are embedded in digital and video mediums, like TV screens, digital billboards and social media pages.

Advertising 348

Advertising Social Media Technology Customer Experience 348

The Rail

MARCH 25, 2025

Share behind-the-scenes moments of the move, from packing up the old space to designing the new one. Use Social Media to Announce Your Restaurant's Move Social media is one of the most effective platforms to announce the relocation of your restaurant. This includes those who may not be active on social media.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

AUGUST 14, 2023

Keep these variables in mind for every branding point, such as font, color scheme, and even word choice for copy on menus, social media, or press releases. This also extends to your online presence, including your website and social media profiles. The power of your well-designed products may surprise you.

Social Media 419

Social Media Book Customer Experience Design 419

The Rail

MAY 22, 2025

This covers everything from the language on your menu to the tone of your social media captioning. From signage to internet marketing, consistency across all media helps to define your restaurant and creates cohesiveness. Tip #3: Designing Visual Assets that Leave a Lasting Impression Your visuals speak before your food does.

Social Media 130

Social Media Front of House SEO Back of House 130

Modern Restaurant Management

MARCH 24, 2025

To learn more, Modern Restaurant Management (MRM) magazine reached out to Kadecia Ber, Yelp’s advertising trends expert. This trend is being driven by a mix of factors, including social media exposure, travel influences, and a growing appreciation for diverse culinary experiences. What surprised you about the results?

2024 221

2024 2023 Customer Experience Pricing 221

ChowNow

JANUARY 22, 2021

ChowNow restaurant partners also have access to an email marketing service that takes care of everything from designing to sending your message. Highlight your restaurant app on social media. Use your social networks to help get the word out about your restaurant app and any promotions you may be running.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

DECEMBER 11, 2020

As consumers show off their cocktail literacy on social media, brands will keep pace by ramping up their visual game as well. As the RTD category continues to expand, brands will compete for Instagram-worthiness by paying more attention to design.

Beverage 520

Beverage 2021 2013 Social Media 520

Modern Restaurant Management

DECEMBER 31, 2024

Cottage cheese had a social media-fueled renaissance. But this trend wasn't just seen on social media. And while college years are punctuated by exams, getting the most out of the college experience requires energy for epic, early-morning weekend tailgates and late-night socializing.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221