7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. And this huge event draws in a lot of people who are looking for a quick and easy meal.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. Include social media in your digital marketing strategy.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

JANUARY 9, 2024

Each pose their own benefits and challenges in crafting an experience your customers would want to gravitate to. What stage of growth are you in and do you have the budget to fund traditional advertising? Create invite-only events and capitalize on seasonal trends, especially as it relates to food and local experiences.

Employee Relations 189

Employee Relations Small Business Advertising Customer Experience 189

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 398

Management Management Kitchen Safety Front of House 398

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. The picture becomes part of the user experience shared by the guest.

2024 204

2024 Social Media Customer Experience Events 204

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Foodable

SEPTEMBER 15, 2020

With commentary from Carissa Newton, the director of marketing for Cunningham Restaurant Group , and Travis Bickham, the vice president of marketing at Birdeye , this session is a deep dive into building relationships with your customers in the midst of a pandemic. Please reach out to our virtual events team to create your own today!

Customer Experience 52

Customer Experience Food Safety Technology Events 52

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 169

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 169

Modern Restaurant Management

NOVEMBER 29, 2023

Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. Engage and Build a Following Retaining your existing customer base is just as important as bringing in new clientele. That’s where public relations comes in.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193

The Restaurant Times

DECEMBER 3, 2021

If you are a pub owner and want to attract more customers to your business again, you must come up with out-of-the-box ideas and establish a good marketing tool. It’s critical to work on how you portray yourself to customers if you want to stand out from the crowd and keep your business going. . Live Music .

Events 52

Events Social Media Point of Sale Customer Experience 52

Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. Optimize the Landing Page Experience. You might also decide to create a custom landing page for visitors from social media. Once potential customers get to the landing page, they are encouraged to sign up to redeem the deal.

Social Media 193

Social Media Advertising Events Customer Experience 193

Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Modern Restaurant Management

APRIL 25, 2022

Being a business owner you must be aware that a repeat customer is better than a new customer. This is due to the reason that repeat customers tend to spend more money as compared to new customers. Therefore, if a business can retain its customers, it can easily boost the profits by 95%.

Loyalty Program 216

Loyalty Program Advertising Point of Sale Customer Service 216

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Keep your profile updated to engage your customers. What Is Local SEO?

SEO 199

SEO Website Management Email Marketing Online Ordering 199

The Rail

JUNE 4, 2024

Direct mail marketing is a traditional marketing strategy that involves sending advertising mail directly and physically to potential consumers’ mailboxes through the postal service or other delivery service. You can also target specific customer segments based on income levels, postal codes, or purchase history.

Marketing 52

Marketing Email Marketing Restaurant Law Coupons 52

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 222

Seating Email Marketing Marketing SEO 222

Next Restaurants

MAY 14, 2024

Ensures you deliver relevant content to specific groups of followers, and avoid overwhelming customers with content they are not interested in. Enables restaurateurs to highlight different aspects of their business when catering to diverse customer groups. Does your business host many events, such as live bands and theme food nights?

Social Media 105

Social Media Website Management Customer Service Online Ordering 105

Modern Restaurant Management

NOVEMBER 1, 2022

“Restaurants should use their advertising channels, such as email, social media, and their website, to promote all the benefits of dining with them during the holidays. “As Americans are cutting back on their dining experiences, restaurants must be more proactive in getting customers in the door,” added Fink.

Fine Dining 186

Fine Dining Seasonal Menu Social Media 2022 186

Modern Restaurant Management

NOVEMBER 19, 2020

However, as the bill works its way through further approvals, restaurants are in a position where they must continue honing their strategies for handling the consequences of the pandemic while keeping customers coming through the doors. New Marketing Tactics Can Help Reach Target Customers.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Modern Restaurant Management

DECEMBER 28, 2020

I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. The younger generations don’t just want great food, they expect memorable experiences. Britt Mills, Senior Director of Customer Experience at Mobiquity.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Culinary Cues

APRIL 3, 2020

Some events like this may be out of our control – but how we deal with them lies squarely on our shoulders. Possible strategy: More space between tables and controlled limits on customers allowed at one time. Let your customers know that safety and sanitation is your most important job.

Guest Recovery 318

Guest Recovery Social Media Kitchen Safety Food Safety 318

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 195

Management Management Kitchen Safety Front of House 195

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub). This was someone’s dream.

Small Business 410

Small Business Customer Experience Customer Service Seasonal Menu 410

Indoor Media

DECEMBER 14, 2017

However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your practice before they ever walk through your doors. Aside from investing in event materials (i.e.,

Healthcare 78

Healthcare Advertising Social Media Small Business 78

The Restaurant Group

NOVEMBER 24, 2022

Let’s look at how these events will give direction to 2023 restaurant trends and the fresh opportunities they bring. Experiential Dining Despite over two years of pandemic-induced slowdowns in dine-in traffic, unique dining experiences will continue to attract huge audiences. Their businesses are sure to stand out from the crowd.

2023 88

2023 Consumer Goods Advertising Customer Experience 88

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

NOVEMBER 10, 2022

Advertising protection. Liquor liability insurance can protect your business in case a customer becomes intoxicated and causes an accident. Common risks to your business space can include fire, theft, and damages done by customers. Common insurance needs of a traditional sit-down restaurant include: Fire protection.

Insurance 186

Insurance Food Truck Food Mobile Ordering 186

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

AUGUST 7, 2023

Creating a great ambiance in your sports bar or restaurant is a good way to attract new customers. Upgrading your establishment with the latest tech can help bring in customers and keep your regulars coming back. Bar owners want customers to understand the theme of the space when they first walk in.

Technology 167

Technology Sports Entertainment Customer Experience 167

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Point of Sale 184

7 Shifts

OCTOBER 31, 2022

Include a headshot, quick bio, and list of relevant experience. This covers the customer base you're hoping to appeal to, your position in said market, and what you'll do to catch people's eyes. Who is your target customer? If you have a great GM on board, introduce them here. An award-winning chef in the kitchen? Sample Menu.

Point of Sale 398

Point of Sale Back of House Document Download 398

Modern Restaurant Management

AUGUST 14, 2023

A sophisticated approach to business branding creates an identity and evokes an emotional connection with potential customers. The best restaurant branding ideas encompass the overall experience and perception people have of your restaurant — communicating your values, personality, and unique offerings.

Social Media 167

Social Media Book Customer Experience Design 167