The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The purpose of this strategy is to attract customers to your restaurant. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. And this huge event draws in a lot of people who are looking for a quick and easy meal.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. A failure to handle complex orders with speed and accuracy can damage the customer experience for almost half of customers and lead to lost business. Why the buzz?

2024 196

2024 Loyalty Program Food Order 2030 196

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

DECEMBER 28, 2020

I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. The younger generations don’t just want great food, they expect memorable experiences. Britt Mills, Senior Director of Customer Experience at Mobiquity.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Ensure that the delivery presentation mirrors the in-house experience. Let’s redefine your digital dining experience.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Lavu

NOVEMBER 17, 2023

Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Despite industry challenges, efficient operations and customer engagement help fast-food chains thrive. Casual Dining Restaurants Casual dining restaurants offer relaxed atmospheres with moderately-priced menus.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Create a fixed-price ‘Mix and Match’ menu with soups, salads, and sandwiches for customers to choose from. (If is a common one.)

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

7 Shifts

OCTOBER 31, 2022

Include a headshot, quick bio, and list of relevant experience. This covers the customer base you're hoping to appeal to, your position in said market, and what you'll do to catch people's eyes. Who is your target customer? US Chamber: 64 Grants, Loans and Programs to Benefit Your Small Business. Sample Menu.

Point of Sale 397

Point of Sale Back of House Document Download 397

Indoor Media

NOVEMBER 4, 2021

Many customers may feel better eating takeout than visiting your restaurant in person due to the ongoing COVID-19 pandemic. However, in 2020, loyal customers spent twice as much on takeout meals compared to those who were not members. You can also use them to intrigue your customers with menu items available only for takeout.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

MAY 5, 2022

Cryptocurrency has real-world applications in the food industry, with restaurants using it to create new and exciting foods for their customers and find ways to use crypto as payments. Quiznos teamed up with digital asset provider Bakkt to allow customers to pay in Bitcoin. Innovative Loyalty Schemes. Camboflare.

Serving 189

Serving Loyalty Program Food Supply Point of Sale 189

Restaurant365

APRIL 20, 2022

Those feelings are well-placed because those return customers spend an astonishing 67 percent more than a new customer during a visit! Why is customer retention important? Customer retention statistics show that 65% of a company’s business comes from existing customers. Consistency is king in customer retention.

Loyalty Program 78

Loyalty Program Customer Service Employee Relations Customer Experience 78

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. But if you want a continuous flow of customers, you must market your services continuously to potential guests, even when business is good.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

The Rail

MARCH 21, 2023

In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs. By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Open for Business

APRIL 3, 2023

For restaurants, it’s an experience, not just the food or the hospitality, notes Green Seed Group. It can also include: Online reviews Social media posts Influencer partnerships Referral programs Supercharge your marketing strategy It’s time to put the 4 Ps of marketing for restaurants into action. Product The product is what you sell.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Next Restaurants

OCTOBER 31, 2019

An online presence that builds loyalty, hype and grows your restaurant business. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. of restaurant advertising channels. Post regular, timely content to keep your channels relevant on trending topics and events.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Mad Mobile

MAY 22, 2024

In the past, a wallet full of coffee shop punch cards was as close as most people got to restaurant loyalty programs. While points-based systems were once enough to capture customer attention, that’s no longer the case. Do you have customers who always show up after their Wednesday shift?

Loyalty Program 40

Loyalty Program Mobile Ordering Social Media Customer Experience 40

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Sling

JULY 4, 2021

There’s nothing like high-quality photos of food to whet your customers’ appetites and get them in the door. 3) Keep Customers Happy With Text Message Restaurant Marketing. 3) Keep Customers Happy With Text Message Restaurant Marketing. Use that contact information to send out weekly specials to keep customers coming back.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

AUGUST 17, 2020

Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." Both sides agreed that a negative take-out experience – ranging from a reduced menu to poor service – was a deal-breaker. Personalization Drives Brand Loyalty. Can't touch this. Can't touch this.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Bingage

NOVEMBER 18, 2019

This is a great time to come above all the daily restaurant task like ordering and cooking the same food and serving the favourite dish of customers. People must be searching for the New Year events for 2019 , it will be great if you add your name too! STOP Offering Loyalty Points!! Go with Mild decoration. Promote via SMS.

Loyalty Program 81

Loyalty Program Social Media Email Marketing Advertising 81

Cheetah

FEBRUARY 20, 2020

One way to give yourself an edge is to research your region and customer demographics to find out where the opportunity for introducing specialty foods or ingredients lies. Another way is to draw on your own experience and life story. Share your specialties with your customers to let them know there’s a story behind every item.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Cheetah

FEBRUARY 20, 2020

One way to give yourself an edge is to research your region and customer demographics to find out where the opportunity for introducing specialty foods or ingredients lies. Another way is to draw on your own experience and life story. Share your specialties with your customers to let them know there’s a story behind every item.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Modern Restaurant Management

DECEMBER 16, 2021

Our restaurant of the future is designed to benefit guests, employees and franchisees, with a new external design and a reimagined kitchen that will make it easier for us to serve hot, delicious food quickly for frictionless guest experiences, and we expect to see a lot more of that next year. Clinton Anderson, CEO, Fourth Enterprises.

2022 180

2022 Food Supply Back of House Kitchen Safety 180

Bingage

AUGUST 9, 2019

Start by offering customised Experience. Stop sending bulk SMS to each and every customer with the same typical message. Now the customer wants “Personalised Experience” tailored according to their choices and preferences. B) Customers are expecting special treatments, offer them birthday freebies gain customer loyalty.

Marketing 73

Marketing Social Media Loyalty Program Influencer 73

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Customer experience is another factor, and your interior should resonate with the brand’s personality. You’re assembling a team that will define the culture and customer experience.

License 78

License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

FEBRUARY 17, 2020

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

Sports 153

Sports Point of Sale Entertainment Customer Experience 153

The Restaurant Times

DECEMBER 6, 2021

The approach you use to promote your business to customers is crucial. Creating a distinctive and memorable restaurant brand is one of the most efficient methods to increase customer loyalty. The restaurant industry, however, is unusual in that it spans numerous categories and caters to every type of customer imaginable.

Social Media 52

Social Media Loyalty Program Customer Service Customer Experience 52

The Restaurant Times

SEPTEMBER 22, 2021

A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Many people believe that the quality of a restaurant’s website reflects its overall experience. Social media marketing is a great way to engage your customers daily. Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

BNG Point of Sale

SEPTEMBER 2, 2021

It is difficult to make a profit when you are trying to satisfy your customers with high-quality ingredients while at the same time not overcharging. One of the most profitable types of restaurants is the much-loved food truck that is now a firm fixture at events and on city streets. Online Advertising . Food Trucks .

Food Truck 52

Food Truck Loyalty Program Food Point of Sale 52