The Restaurant Times

SEPTEMBER 22, 2021

As a restaurant owner, you understand how critical it is to keep customers coming in through your doors. You have to have loyal customers that love your food even if a pandemic hits the world. Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. Offer Loyalty Points .

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Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

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Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy. Social Media.

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Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

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2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

MARCH 26, 2024

Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty.

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Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

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Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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The Restaurant Coach University

MARCH 2, 2017

However, discounting is rarely an effective strategy for developing regular customers, and can even end up hurting your business. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

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Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

AUGUST 12, 2020

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

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Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. A failure to handle complex orders with speed and accuracy can damage the customer experience for almost half of customers and lead to lost business. Why the buzz?

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Open for Business

AUGUST 4, 2023

Next gen loyalty programs are a smart, effective way for restaurants to stand out and build a stronger connection with guests. These creative, personalized loyalty programs use tech and customer data to create an experience that goes way beyond discounts.

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Modern Restaurant Management

NOVEMBER 23, 2021

Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Modern Restaurant Management

JULY 28, 2022

We’re constantly being bombarded by messages about how important it is to own your customer data. Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. There are three main types of information your restaurant should collect: Customer Information.

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7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

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Goliath Consulting

AUGUST 24, 2023

For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential. These are the basics of local restaurant marketing to attract customers and cultivate loyalty.

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Modern Restaurant Management

NOVEMBER 19, 2021

However, taking steps to increase your loyal customer base will ensure your restaurant flourishes during this difficult season. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Create a Customer Loyalty Program. Host Fun Events. Solicit Feedback.

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Marketing Loyalty Program Social Media Food Supply 189

7 Shifts

JANUARY 14, 2020

million employees to give customers the meals and experiences they crave. The key to making customers happy is to make employees happy. Formalizing an employee engagement program helps restaurants keep staff happiness top of mind. Here’s how to develop your program thoughtfully for optimal results: 1.

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7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

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Modern Restaurant Management

MARCH 2, 2023

It can also be the enemy of payment processing cost efficiencies and the ability to deliver a satisfying customer experience (CX). Are your staff sufficiently trained in how to handle your customers? They expect payment-related rewards and loyalty programs every time they transact. The list goes on.

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Modern Restaurant Management

JULY 13, 2022

While there are budgetary differences between a chain restaurant vs an single location, investment in technology must be made in order to meet new customer expectations and ease the burden of staffing shortages. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

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7 Shifts

AUGUST 18, 2021

You may serve the best food on the block, but if your restaurant doesn't match its dishes with plausible customer service, your customers may never come back. That's why it's important to provide an outstanding dining experience from the second your customer's enter your restaurant, till the moment they leave.

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7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

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Lavu

SEPTEMBER 29, 2023

Some owners have had to take on multiple roles themselves or hire unqualified staff, affecting the quality of service and customer experience. Some have involved staffing agencies, increased wages, offered signing bonuses, or implemented referral programs to attract new employees in the service industry.

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Modern Restaurant Management

DECEMBER 26, 2023

Enhanced Customer Engagement – Restaurants intensified their commitment to customer engagement, using strategies including personalization, loyalty programs, and data analytics to customize offerings and experiences. This helped them improve customer relationships, loyalty, satisfaction, and retention.

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Dietary Restrictions 2024 Food Safety Food Supply 123

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

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Future Food

SEPTEMBER 6, 2023

In this article, we delve into practical strategies that retail precincts and F&B operators can employ, considering the specific needs of different customer segments, to maximize visitation frequency and spending in a time of escalating cost of living.

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Future Food

SEPTEMBER 4, 2023

In this article, we delve into practical strategies that shopping centres and F&B operators can employ, considering the specific needs of different customer segments, to maximize visitation frequency and spending in a time of escalating cost of living.

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Hospitality Loyalty Program Fast Casual Food 78

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. And this huge event draws in a lot of people who are looking for a quick and easy meal.

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Modern Restaurant Management

OCTOBER 13, 2023

The holiday season provides an opportunity for companies to express gratitude and appreciation to their employees and customers. The five tips below will help employers give gifts that receive the intended response, be it increased loyalty, retention or morale. However, as the saying goes, "It's the thought that counts."

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Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Undoubtedly, it has become a community favorite across the country. Go Digital. Optimize Your Menu.

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Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. So, you can attract new customers and encourage existing ones to stick around for a bit longer with happy hour promotions. By offering a discount, you'll encourage customers to order more and stay longer.

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Modern Restaurant Management

DECEMBER 28, 2020

I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. The younger generations don’t just want great food, they expect memorable experiences. Britt Mills, Senior Director of Customer Experience at Mobiquity.

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Open for Business

JANUARY 26, 2023

Who is the target customer base? Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? What is the goal?

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2023 Loyalty Program Social Media Seasonal Menu 122

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.

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Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? So, when you incorporate consumer reviews and satisfied customer testimonials into your marketing collateral, you can generate more conversions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

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Social Media Email Marketing SEO Consumer Goods 203

Modern Restaurant Management

OCTOBER 29, 2020

Most impactful of all the events has, of course, been COVID-19. Alongside changes in their operations, the technology they use and the way they serve customers, brands must change their approach towards loyalty if they’re to continue earning it as we move into 2021. How can that be achieved? Display Empathy.

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