Indoor Media

JULY 18, 2020

Are you missing a major opportunity to turn one-time customers into repeat customers? Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. What is in-store advertising? 3 Auto Repair In-Store Advertising Tactics.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Indoor Media

MARCH 29, 2021

Cartvertising, IndoorMedia’s shopping cart advertising program, places your business on the baby seat and nose portions of grocery store shopping carts. You can think of these custom-designed, full-color advertising campaigns as small-scale billboards that turn your business into a local celebrity! Repetition . times per week.

Advertising 148

Advertising Front of House Seating Small Business 148

The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend?

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Culinary Cues

NOVEMBER 20, 2023

One of the most difficult tasks that any restaurateur or chef faces is convincing a customer to walk through the door for the first or twentieth time. They spend boatloads of money in advertising, and countless hours of invested time in trying to accomplish this important task.

Customer Experience 362

Customer Experience Customer Service Food Safety Retail 362

Indoor Media

JUNE 28, 2021

As long as you, as someone who works at or runs an auto body shop, can attract customers, business should be good. If you’re talented, thorough, and efficient in your work (and your customer service is solid), people will keep coming back. The challenge is attracting those customers in the first place.

Advertising 78

Advertising Loyalty Program 2007 Customer Service 78

Indoor Media

DECEMBER 4, 2020

If you’ve been to this blog before, you know that we believe different businesses need different advertising solutions. Most restaurants and salons will advertise in the “Awareness Phase” because it’s easy for these businesses to introduce a new product or need to people.

Advertising 78

Advertising Customer Experience Coupons Social Media 78

Modern Restaurant Management

MARCH 27, 2024

Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Why prioritize the customer experience?

Customer Service 175

Customer Service Loyalty Program Customer Experience Employee Relations 175

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The purpose of this strategy is to attract customers to your restaurant. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Every stage of the client's journey should be examined.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. Include social media in your digital marketing strategy.

Loyalty Program 192

Loyalty Program Social Media Coupons Customer Experience 192

Indoor Media

MAY 26, 2020

the effectiveness of grocery store advertising has remained constant. These experiences have already resulted in some people returning to in-store shopping. For advertisers, this means you’re more likely to reach the people that live within a small geographic radius of your business. i.e., your ideal customers.

Advertising 78

Advertising Back of House Online Ordering Download 78

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Embrace the Suck

MAY 24, 2023

We're curators of memorable experiences for others. Step 3: Scout for Personality, Not Just Skills During the hiring process, we sometimes over-emphasize experience while undervaluing the importance of personality. While you may already be promoting to your customers, it's equally significant to advertise to your prospective staff.

Recruiting 327

Recruiting Coaching Hiring Customer Experience 327

Foodable

SEPTEMBER 15, 2020

With commentary from Carissa Newton, the director of marketing for Cunningham Restaurant Group , and Travis Bickham, the vice president of marketing at Birdeye , this session is a deep dive into building relationships with your customers in the midst of a pandemic.

Customer Experience 52

Customer Experience Food Safety Technology Events 52

Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. In our Business Growth Leadership Series , Doug discusses the events that led to his current success and how today’s entrepreneurs can learn from his decades of experience.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Modern Restaurant Management

NOVEMBER 8, 2023

My guess: Focusing on building supportive, collaborative environments with our peers creates healthy “in-house competition” and inspires each other to innovate and perfect the guest experience. The linchpin, however, is connecting food experiences to the promise of restaurant marketing. Marketing is not magic.

Recruiting 183

Recruiting Guest Recovery Advertising Food Supply 183

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

7 Shifts

OCTOBER 28, 2021

Let's break down the various steps where restaurant technology can dramatically improve would-be employees' experience. Advertise where your candidates are. Much like it would be if you only listed your restaurant on Yelp or Google Maps and relied on your customers to find out about you. Which leads us to.

Recruiting 370

Recruiting Technology Hiring Consumer Goods 370

Indoor Media

OCTOBER 17, 2017

Groupon was a commercial darling in the early 2010s, and though its popularity has cooled over the years, it remains a consideration for restaurants and other local businesses that are looking to increase their customer base. Coupon advertising’s goal is the same: Offer value to draw customers. How Each Works.

Coupons 78

Coupons Advertising Tip Distribution Email Marketing 78

Modern Restaurant Management

OCTOBER 3, 2023

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. ” This business is all about people.

Social Media 144

Social Media Customer Experience 2009 Customer Service 144

Modern Restaurant Management

JANUARY 9, 2024

Each pose their own benefits and challenges in crafting an experience your customers would want to gravitate to. What stage of growth are you in and do you have the budget to fund traditional advertising? Create invite-only events and capitalize on seasonal trends, especially as it relates to food and local experiences.

Employee Relations 157

Employee Relations Small Business Advertising Customer Experience 157

Indoor Media

AUGUST 10, 2017

In fact, supermarkets are actually designed to draw customers in and encourage them to purchase products they may or may not need. The more decisions your brain makes, the more fatigued your willpower becomes—and that’s why consumers sometimes reach for a Snickers bar at the end of their grocery shopping experience. Coupon Advertising.

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 115

Loyalty Program Seasonal Menu Advertising Customer Experience 115

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

Social Media 152

Social Media Small Business Customer Service Customer Experience 152

Indoor Media

JANUARY 2, 2018

Advertising clichés. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Here are several clichés you should immediately stop using in your advertising … and never go back: “Check Out Our Ad”. We Deliver Great Customer Service”.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 187

Marketing Loyalty Program Email Marketing Coupons 187

Modern Restaurant Management

APRIL 25, 2022

Being a business owner you must be aware that a repeat customer is better than a new customer. This is due to the reason that repeat customers tend to spend more money as compared to new customers. Therefore, if a business can retain its customers, it can easily boost the profits by 95%.

Loyalty Program 205

Loyalty Program Advertising Point of Sale Customer Service 205

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 134

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 134

Indoor Media

DECEMBER 5, 2017

Although that underscores the importance of delivering a superior experience once hired, it also reinforces the urgency of finding and securing new clients. Advertising is nothing new for Realtors and real estate agents. Here are ways the best Realtors are advertising: Target Prospective Clients Where They Shop. Social Media.

Advertising 78

Advertising Social Media Front of House Email Marketing 78

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Keep your profile updated to engage your customers. What Is Local SEO?

SEO 182

SEO Website Management Email Marketing Online Ordering 182

Modern Restaurant Management

NOVEMBER 29, 2023

Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. Engage and Build a Following Retaining your existing customer base is just as important as bringing in new clientele. That’s where public relations comes in.

Social Media 186

Social Media Employee Relations Food Safety Influencer 186

Gourmet Marketing

JULY 22, 2020

Therefore, restaurants need to use best practices that encourage social distancing and a more contactless dining experience. . QR codes can have other actions, such as leading customers to their social media channels, a digital comment card, and more. Be sure to either let your customers know they have this option or making it visible.

Advertising 52

Advertising Mobile Ordering Social Media Customer Experience 52

Indoor Media

NOVEMBER 1, 2017

While dining at a restaurant is generally considered an enjoyable experience, 71 percent of Americans say they cook at home to save money. more…) The post Grocery Store Advertising: Two Techniques to Help Build Your Customer List appeared first on IndoorMedia. People need to eat.

Advertising 88

Advertising Customer Experience 88

Indoor Media

DECEMBER 14, 2017

However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. But because quality of service cannot be gauged until after a visit to your office, effective advertising must demonstrate the value of your practice before they ever walk through your doors. Shopping Cart Advertising. Let’s review.

Healthcare 78

Healthcare Advertising Social Media Small Business 78