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Why Restaurants Should Lean Into Loyalty Programs As a Way to Increase Direct Sales

Modern Restaurant Management

By using loyalty programs as a way to encourage customers to order directly. Strong loyalty programs incentivize direct sales and include everything a brand needs to implement a winning marketing strategy, … While it may be easy to think that a sale is a sale, that’s just not the case.

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Tim Hortons overhauls loyalty program after giveaways put a big hole in sales

RGU

José Cil, chief executive at Tim’s parent company Restaurant Brands International, said the Tims Rewards program was partially to blame after it ballooned to 7.5 “We’ve attracted far more guests to our loyalty program far more quickly than we had planned,” Cil told investors on a conference call on Monday. .

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Tim Hortons overhauls loyalty program after giveaways put a big hole in sales

RGU

José Cil, chief executive at Tim’s parent company Restaurant Brands International, said the Tims Rewards program was partially to blame after it ballooned to 7.5 “We’ve attracted far more guests to our loyalty program far more quickly than we had planned,” Cil told investors on a conference call on Monday. .

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. As diners continue to prioritize saving money, however, they still need incentives to spend, such as coupons and loyalty programs that suit their needs.

Marketing 197
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Effective Promotional Ingredients for Going Green

Modern Restaurant Management

A 2018 National Restaurant Association (NRA) State of Restaurant Sustainability survey found that a restaurant’s sustainability efforts can impact a consumer’s choice of restaurants. Consumers want restaurants to embrace sustainability and are making their dining choices accordingly.

Recycling 227
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Delivery Dominance Starts with a Few Simple Questions

Modern Restaurant Management

According to William Blair , delivery is projected to have a 25 percent CAGR over four years, growing from about $25 billion in 2018 to $62 billion in 2022. Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs.

Delivery 223
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Evolving Technology for Restaurant Operations

Modern Restaurant Management

According to Adams, the team hit the ground running and worked with its partners to helps tailor programs to help restaurants pivot their business models. "Everything In 2018, as the company pursued expansion, restaurants were finding wait times were exceeding the desired level. "Everything has changed," he said. "We