Why Starbucks Doesn’t Hit Like It Used To
EATER
NOVEMBER 1, 2024
Beata Zawrzel/NurPhoto via Getty Images New CEO Brian Niccol is hoping customers will fall back in love with the coffee chain. The pumpkin spice latte debuted in 2003 , and it endures as a perennial fall favorite. Starbucks isn’t great for customers, either Starbucks has to figure out how to be friendlier to customers, too.
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