7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. Create Special Offers for Customers. Making special offers is one of the classic hospitality training tips that works for any type of business. Follow Social Media Trends. Keep Customers Coming Back.

Hospitality 309

Hospitality Marketing Social Media Hotels 309

7 Shifts

JANUARY 26, 2021

He also operates Cali BBQ Media and hosts the Digital Hospitality Podcast, and is an advocate for digital hospitality as a means to grow your business. Make It Special With delivery and pickup being the only option for many diners to get your food, you have to make sure you’re doing everything you can to stand out.

2021 370

2021 Front of House Social Media Back of House 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Do they prefer takeout or dine-in?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood. Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate.

Loyalty Program 156

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 156

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? These social networks don't have the capabilities your restaurant needs to become an online business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Social Hospitality

MAY 18, 2020

In a world driven by social media and online search, sales tactics are essential to generate revenue. Create Special Offers for Customers If it’s the peak of the season, you compete with all local restaurants and hotels. They have beautiful websites , blogs , and a well-planned social media presence.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Restaurant Engine

OCTOBER 11, 2023

1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts. You can also direct people to your website to see more of your Google reviews. Are they on your website?

Social Media 110

Social Media Email Marketing SEO Website Management 110

Modern Restaurant Management

JUNE 24, 2021

Can they read about weekly specials or see photos of your most popular dishes? Growth : Outsourcing digital marketing allows restaurant management to focus on growing their restaurant, not stressing over marketing efforts. Website SEO – Ensure your website ranks higher in search engines and that your customers can find you.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!

SEO 198

SEO Website Management Email Marketing Online Ordering 198

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Plan your budget to include food costs, labor costs, operating costs, marketing costs, and any extra costs such as for party favors and special decor. Set a budget ?? Plan your staffing ?????

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

FEBRUARY 26, 2021

These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Send customers special offers, communicate directly, and keep them up to date. Without existing apps, this lives on your restaurant’s website. Does it integrate with my restaurant’s website?

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Social Hospitality

JULY 5, 2019

Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon. People spend a substantial amount of time on social media platforms every day. Customer Relationship Management (CRM) is one of the most important ways to get people to come back to your restaurant.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Restaurants often use social media to target users. Don't let your customers leave your website without offering value. Recommended Resources: Free Restaurant Management Excel Templates.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. Give Your Website All of the Love. Restaurant websites should have a clean, uncluttered feel and customers should easily be able to navigate between pages.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 216

Social Media Website Management Mobile Ordering SEO 216

Lavu

NOVEMBER 1, 2023

Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. Next, you should invest in reliable technology, such as a user-friendly website or mobile app, to streamline the ordering process for customers.

Delivery 166

Delivery Food Online Ordering Mobile Ordering 166

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. Payment terminals that allow you to accept contactless payments.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

SEPTEMBER 28, 2020

What is the ongoing goal for all restaurant owners and managers? For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. Another important marketing tactic, which is a necessity in modern times, is having a website. Use Other Outside Resources.

Operations 219

Operations Website Management Social Media Customer Service 219

Modern Restaurant Management

DECEMBER 10, 2021

You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. How much do you spend on creating your website and promoting it online? Their online presence on social media platforms can help attract visitors to your website and build awareness of your outlet.

Marketing 225

Marketing SEO Front of House Website Management 225

Culinary Cues

AUGUST 28, 2020

Engage in social media even more than before – post positive info daily. When I see a restaurant with a lackluster website or a Facebook page of sporadic posts with lengthy gaps in activity then I sense that the business has lost its energy. Social distancing is un-nerving in restaurant settings – how can you make it fun?

Social Media 436

Social Media Communication Loyalty Program Training 436

Bingage

APRIL 16, 2024

Dedicated account support manager, and expert consultation. It enables giving perks to the people on particular interactions, special perks like gifts and personalised coupons. Option to run loyalty programs through social media apps like WhatsApp, Facebook, and Instagram. It provides Reward Management.

Loyalty Program 97

Loyalty Program 2024 Email Marketing Coupons 97

Modern Restaurant Management

OCTOBER 25, 2022

A QR code is really just a different way to distribute a website address. Similar to a traditional phishing scam, in a QR code, a fraudster will trick victims into believing a specially crafted QR code will lead them to a legitimate website or app, but instead it leads them to a site or app that they control.

Online Ordering 186

Online Ordering Website Management Social Media Mobile Ordering 186

7 Shifts

JANUARY 11, 2021

We’ve also included some links to our partners who are offering special discounts and trials to evolve your restaurant with the best tech in the industry. Update your restaurant website with changed hours, menus, dining information, and online ordering links. Post on social media! Get and Stay Healthy ??

Guest Recovery 358

Guest Recovery Online Ordering Outdoor Front of House 358

Modern Restaurant Management

OCTOBER 28, 2021

Both owned and earned media are available to nearly every restaurant that promotes itself to the public. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers. Today’s Pandemic Special.

Communication 197

Communication Social Media Menu Loyalty Program 197

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.

Fine Dining 185

Fine Dining Seasonal Menu Social Media 2022 185

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Ken Burgin

OCTOBER 12, 2021

Have special deals available, and this time singles don’t get the small table up the back! Special treats, cocktails or desserts just for singles – along with the theme of indulgence that’s part of Singles Day fashion shopping. Dinner for One or a Party for One? Cyber Monday Restaurant Marketing – 29 November.

Marketing 133

Marketing Social Media Merchandise Online Ordering 133

Bingage

APRIL 16, 2024

Dedicated account support manager, and expert consultation. It enables giving perks to the people on particular interactions, special perks like gifts and personalised coupons. Option to run loyalty programs through social media apps like WhatsApp, Facebook, and Instagram. It provides Reward Management.

Loyalty Program 98

Loyalty Program 2024 Email Marketing Coupons 98

Modern Restaurant Management

JULY 2, 2021

Many restaurant owners simply post occasional photos on Instagram and perhaps share some special offers, without really seeing much engagement. Here, Instagram will show you what actions people took after seeing your post, including Profile Visits, Follows, Website Clicks, and Get Directions. Are you getting the most out of Instagram?

Social Media 193

Social Media Customer Experience Website Management Specials 193

Modern Restaurant Management

AUGUST 31, 2023

They may even promote these special events for free via word of mouth. Build and Nurture Relationships with Local Media Local media decide what stories get published. To start building your relationship with the local media, have a good story to tell in the first place. Your customers won’t just participate.

Social Media 128

Social Media Email Marketing Influencer Events 128

Cheetah

SEPTEMBER 1, 2020

As our lives are shifting to the digital space, ordering food on restaurant websites and sharing home dining experiences has become the new normal. A great restaurant website is the key to your business’ future success. Also, the time people spend on your website is a user engagement signal for Google.

Social Media 148

Social Media Online Ordering Website Management Download 148

Modern Restaurant Management

OCTOBER 4, 2021

Manage Social Media. More consumers are looking to interact with brands on social media platforms. But just as important as starting your own social media account is claiming and managing the pages for the restaurant on Yelp, Google, and other similar sites. Make Your Specials Really Special.

Marketing 186

Marketing Loyalty Program Social Media Online Ordering 186

Social Hospitality

DECEMBER 1, 2019

Technologies for Restaurant Management. It’s tricky to run and manage a restaurant. A manager can request evidence (a photograph of the floor or input of the oven’s temperature) of the employees’ completion of the tasks. Then, there are reservation management systems. Technologies for Entertainment.

Technology 195

Technology Website Management Entertainment Point of Sale 195

ChowNow

FEBRUARY 27, 2024

Common channels for mobile marketing include mobile-friendly websites, text messages, push notifications, social media, and more. Most of us browse websites, check apps, respond to texts, etc. For example, restaurants can get a premium website built by our experts and optimized for ordering as part of ChowNow Pro.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78