Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Where are they going after?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 212

Recruiting Hiring Marketing Email Marketing 212

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Frequency and repetition will help your advertisements get noticed. Additionally, by keeping the menu to a limited number of dishes, you can better plan and manage your food costs. Set a budget ??

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.

Fine Dining 189

Fine Dining Seasonal Menu Social Media 2022 189

Restaurant Engine

OCTOBER 11, 2023

1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts. You can also direct people to your website to see more of your Google reviews. Are they on your website?

Social Media 110

Social Media Email Marketing SEO Website Management 110

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. How much do you spend on creating your website and promoting it online? Emphasize Best-Selling Items.

Marketing 226

Marketing SEO Front of House Website Management 226

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Restaurants often use social media to target users. Don't let your customers leave your website without offering value. Recommended Resources: Free Restaurant Management Excel Templates.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. Payment terminals that allow you to accept contactless payments.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. More consumers are looking to interact with brands on social media platforms.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Sling

NOVEMBER 24, 2021

1) Build Buzz With Social Media. Social media is one of the best ways to reach a large audience for your grand opening. Spread the word via mainstays like Twitter, Facebook, Pinterest, and Snapchat, but don’t forget local social media apps as well. 5) Don’t Neglect Traditional Media Channels.

Small Business 148

Small Business Social Media Advertising Events 148

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. Social media: Word-of-mouth marketing includes organic social media mentions.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Open for Business

MARCH 23, 2023

Your brand is everything, so it makes sense to have a dedicated team member managing it. One sign that it’s time to hire marketing staff is that you, your general manager, or current team members handling marketing feel overwhelmed. It’s smart to invest in experienced candidates for social media marketing jobs if you have the budget.

2023 78

2023 Marketing Social Media Email Marketing 78

Restaurant Engine

OCTOBER 5, 2022

Restaurant owners and managers realize the importance of making their restaurant and their food shine on Instagram. With more than one billion active monthly users and a focus on visuals, Instagram is the perfect social media platform to showcase your restaurant’s dishes. 1: Instagram has a Huge Reach. tweet this).

Social Media 72

Social Media Food Website Management Consumer Goods 72

Indoor Media

JULY 15, 2021

” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform. Every restaurant should have an online presence that includes at least an official website and a maintained Yelp page.

Advertising 78

Advertising Website Management Email Marketing Social Media 78

Apicbase

JANUARY 12, 2023

It takes fewer resources than social media. Fluctuating reach on social media can be detrimental to marketing. Email is the best way to reach customers wherever they may be—without paying for advertising space. Specialized email types for food service operators. Latest chef’s special?

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Sling

JULY 4, 2021

Post it on every social media channel you can think of. Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. Use that contact information to send out weekly specials to keep customers coming back. 4) Become A Master Of Social Media.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

OCTOBER 5, 2021

Your Website Is Your Brochure. Do you have your website? Before you dive into this world, make sure you have a simple yet engaging website for your restaurant business. Your website is your business card. People visiting your website are potential customers. People visiting your website are potential customers.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Indoor Media

AUGUST 5, 2020

While few would argue that an auto shop website isn’t necessary, the range of what qualifies as a “website” is pretty broad. Whichever route you choose to take, be it build your own or hire a professional, here’s a checklist to help you create an effective, traffic-driving auto shop website. Choose a Website Builder.

SEO 117

SEO Website Management Customer Service Advertising 117

Cheetah

FEBRUARY 20, 2020

Being known for the special lime pie recipe that’s been running through your family for four generations, for example, adds a great personal touch. Your ability to manage a healthy relationship with vendors and suppliers is an important part of growing your bakery business. Another way is to draw on your own experience and life story.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Cheetah

FEBRUARY 20, 2020

Being known for the special lime pie recipe that’s been running through your family for four generations, for example, adds a great personal touch. Create Strategic Partnerships with Distributors Your ability to manage a healthy relationship with vendors and suppliers is an important part of growing your bakery business.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

ChowNow

FEBRUARY 18, 2021

Get your customers to follow you on social media. Social media is an opportune place to market your restaurant. Your profile pages can be easier to update than your website. To be more successful on social media, you’ll need a bigger audience. Reach new diners with social media advertising.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

The Restaurant Times

NOVEMBER 17, 2022

Once you have secured your venue, add teasers on social media about the event space, then a special menu item and so forth, just so customers will be enticed to visit your pop-up event, Invest in Good Software. Additionally, having a multi-management location, vendor management, menu management and .

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Lavu

DECEMBER 20, 2019

To take advantage, tie an advertising campaign into the event. Of course, an even better tactic is to run a special during the event days to give people a reason to. Eighty-two percent of consumers consider social responsibility, including community involvement, when choosing. traditional advertisements. Become an Expert.

Social Media 78

Social Media Customer Experience Events Website Management 78

Apicbase

AUGUST 5, 2022

When you’re a local eatery with a long-standing presence in the area, you can get away with social media and a couple of good reviews. Even before potential customers try your food, they should get a feel for the kind of dining experience you offer by just walking past your restaurant or glancing at your website.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Harbor Touch

NOVEMBER 21, 2022

There may be special licenses or permits you will need in order to open your bar. Depending on your state or city, you may need a liquor license, beer, and wine permit, or a special restaurant license. On the other hand, you may need to hire a manager and/or assistant manager to help with the day-to-day operations.

Bar 78

Bar License Restaurant Law POS 78

Perfect Daily Grind

APRIL 4, 2023

Forging connection to origin: a specialty “special” One of the main selling points of specialty coffee is that it is more sustainable, traceable, and transparent than commodity-grade coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US. Pedro is the General Manager at Pergamino Coffee in Colombia.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

DECEMBER 28, 2023

Restaurants are prioritizing benefits : Job listings on restaurant websites reflected the restaurant industry’s awareness of the demands made by their workforce. Two out of three gift cards were bought to commemorate a special occasion and 87 percent featured a written note. In September this year, there were 12.37

2024 189

2024 2023 Food Order 2013 189

Restaurant Clicks

JANUARY 24, 2020

This reservation app also includes table and waitlist management. Table management and waitlist management. seated diner booked on your restaurant’s website. They also offer a waitlist management tool, automatic reminders for guests, and other tools. NoWait waitlist management app. Social media integration.

Reservations 78

Reservations Email Marketing Social Media Book 78

Restaurant365

JULY 24, 2020

In your dine-in location, you’re limited by a finite occupancy, which has been further reduced by social distancing guidelines. You’ll also have to manage your online reputation even more diligently as your delivery business exists entirely online. Ensure your “person-in-charge” has an up-to-date ServSafe Food Manager certification.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212