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Prices have surged to unprecedented levels, driven by a combination of disease outbreaks, increased production costs, and regulatory changes. Understanding the factors behind rising egg prices and implementing strategic solutions is critical for navigating this volatile landscape.
Socialmedia platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. However, understanding the strengths (and weaknesses) of each socialmedia platform allows you to allocate your limited resources for maximum impact. There is no magic bullet when it comes to socialmedia.
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Restaurant operators should limit significant menu price increases, explore value menus when possible, and avoid implementing any sneaky service charges.
billion people sign onto socialmedia to check what’s going on in the world. That’s about 45 percent of the global population, all tapping into the social sphere to see who’s going where and what businesses like yours have to offer. Every day, more than 3.5
Aside from improving restaurant customer experience , market research also helps you make informed decisions about location, pricing, and marketing strategies. increase in average wholesale food prices compared to last year, you might want to update your pricing strategy. With the 4.5%
Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue. Some brands may consider that they can offer an experiential focused bar menu for a more approachable price point for the consumer who may not opt for a full dining experience.
As a restaurant owner, you might not be able to connect with your customers in person right now, so socialmedia is the next best place where you can establish and maintain relationships with your patrons. Handheld Video and Live Streams. Prioritize content value and real-time engagement over production spend.
Build SocialMedia Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. You need to have a long-standing socialmedia presence. I don’t care how many followers you have; the goal is to start gaining socialmedia presence.
Youve just begun your mission to turn old restaurant footage into digital content for your socialmedia pages. Regular scrolling through socialmedia stops when they (your soon-to-be customers) see a black-and-white photo of your original spot circa 1989. You can find a converter online for a modest price.
Heres how it works: Instead of pricing items individually, menus show a combined price that offers a slight discount compared to ordering each item separately. Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. Why do bundles work?
.” Value-Driven Dining for the Modern Consumer – In a time when consumers seek out both quality and quantity, L&L continues to provide substantial portions at an accessible price point. Value is about more than price—it’s about the quality of the food, the atmosphere, and the service.
While customers might initially be delighted by the array of choices they have, the prices will leave them shocked and disappointed. In fact, for nine out of every ten of these newly added restaurants, customers are paying higher prices and having lower quality experiences.
With socialmedia shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on socialmedia for information, making it crucial for restaurants to engage with this audience where they are.
LTOs also help you spotlight high-margin items or move excess inventory without slashing prices across the board. Train your restaurant staff to mention LTOs to in-house guests, promote them across your socialmedia channels, and feature them in your online ordering system so guests see the promo with enough time to plan and react.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your socialmedia. Don’t just rely on organic socialmedia.
The Vox Media Insights and Research team surveyed over 2,000 U.S. Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and socialmedia. adults in February 2025 representing the U.S.
The primary focus of the websites is having what you need, at a good price. So, whether you're chatting with them on socialmedia, helping them out through a live chat, or responding to an email, you should make it feel like a genuine conversation. It's a digital platform from start to finish.
Major socialmedia networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. An in-depth market analysis will allow you to learn how to connect with your target audience in order to boost consumer loyalty and develop an effective pricing strategy.
That was too fast to be explained by consumer reaction over the prices of its beverages. The Bottom Line: The coffee shop chain lost momentum quickly in November.
Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Socialmedia is a lot more exciting, but you have no control over who actually sees your content, and posts can get buried in a crowded feed.
Small changes in menu layout, descriptions, and pricing can encourage diners to spend more and order more often. Outside of your website, add your ordering link to your socialmedia bios and posts (also, Stories if youre using Instagram). Start by making your best-selling and most profitable menu items front and center.
They open without fully understanding their target market, pricing structure, or what makes their restaurants concept stand out in the local market. The Alternative: Validate your idea, clarify your customer base, and align pricing with your market. Who are your customers ? What kind of experience are they looking for?
As a restaurant owner, socialmedia is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s socialmedia marketing approach in the “new normal” of COVID-19.
Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of socialmedia. What does the Chipotle situation say about the power of socialmedia to keep brands in check?
Whether they’re commuting to work, grabbing coffee before a shift, or posting on socialmedia, staff wearing your logo helps increase brand visibility in the community. Your Team as Brand Advocates Beyond the restaurant setting, branded apparel transforms employees into walking brand advocates.
The messaging can be informative (“Direct orders are the best way to support our business”) or incentivizing (“Lowest prices guaranteed when you order from our website or app”). Reminders on SocialMedia. Guarantee the Lowest Prices. Popup Modal. This will help offset the commission fees.
Revenue growth in 2024 was largely driven by menu price adjustments. Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases.
You find one that looks promising, but theres no websitejust a few scattered socialmedia posts. A common mistake among restaurant operators is thinking that a socialmedia account alone will be enough to satisfy customersbut there are problems. Here are the seven biggest benefits of having a website for your restaurant.
Many of the restaurant brands on the list, like Dave’s Hot Chicken and Cava, are thriving by offering high-quality, and on-trend food at accessible prices. Why is breakfast booming, and will you anticipate that being affected by egg prices? While value has always mattered, it’s now a dominant factor in brand growth.
In 2024, restaurants across the country saw an average five percent increase in transactions and an average eight percent increase in profits with only four percent caused by price hikes. Most restaurants have increased menu prices to cover expenses, which can affect customer spending behavior.
Offer a Behind-the-Scenes Look on SocialMediaSocialmedia platforms have become a powerful tool for marketing, and when used effectively, they can generate buzz around your fine dining establishment before it even opens its doors. in earned media value for every $1 spent on influencer marketing.
If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. What price points are they comfortable with? Look at their pricing, menu offerings, branding, and customer reviews. Consistency Across All Platforms : Your socialmedia, signage, and menus should all have a cohesive look.
Does your dining room layout need a social distance inspired layout? Explore areas where you can purchase supplies in bulk to cut long-term costs, consider raising prices where it makes sense, and work to improve discounts and payment terms with your suppliers. Should you consider entering the food truck business?
Menu and Price Points. This includes places that may be a price point above or below yours. Closely related to the menu and price point is the quality of food your competitors are serving. If they are charging high prices for mediocre food, your restaurant could charge higher prices for better. Food Quality.
Socialmedia platforms will play just as significant a marketing role for restaurants in 2022. Facebook continues to dominate but is losing younger consumers rapidly, while Instagram continues to be the most important social platform for restaurants. The Importance of Instagram. Marketing with Your Customers. Email Newsletters.
Keep Customers Informed on SocialMedia. It is key for restaurant and bars to use socialmedia to communicate with their customers. Socialmedia is a great place to share any winter or holiday specials you’re offering, creating more buzz around your business. Offer Specials and Competitive Pricing.
Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. TikTok-To-Table : As soon as August arrived, so did a wave of consumer obsession for socialmedia’s viral “Cucumber Salad” trend.
Any person with a socialmedia account can be considered an influencer, so where should you begin? For example, let’s imagine an online reviewer who exclusively reviews low-priced fast food restaurants. Find Bloggers in Your Niche. This way you also limit the cost for their travel, which they’ll typically charge for.
About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times. RMS dug deep into many influences on dining choices – including socialmedia. Knowing your audience is essential for socialmedia promotions.
From the rise of Instagram food bloggers and selfie walls to paying outrageous prices for the #SaltBae experience , consumers are now expecting restaurants to deliver an experience beyond flavor. On the other hand, the spoils are evident: Customers will pay up to a 16 percent price premium if they know they’ll get excellent service.
The concept was all but guaranteed to become a socialmedia sensation: Like a bottle of pricey booze, Sir Wieners tower is brought to the table by servers wielding sparklers. We wanted something that would capture on socialmedia very well and that would potentially go trending which it did, says Sir Wieners owner TJ Dinch.
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