Black Box Intelligence

JULY 20, 2022

For each quarter, we take the stress out of planning your social media content with our free AreTheyHappy Foodie Days Calendar! How to Create Social Media Content Consistently Content marketing is one of the most effective methods available for restaurants to connect, engage and build trust with their customers.

Social Media 40

Social Media Marketing Download Online Ordering 40

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. Yet, it can be hard to know where to go with pricing. In this article, we look at how to price daily dinner specials for the best results. The only way you can know how to price your specials is to create a costing card. The menu price.

Specials 111

Specials Pricing Email Marketing Advertising 111

Squirrel Systems

MARCH 3, 2024

In today’s competitive dining industry, maintaining profitability while keeping prices stable is a significant challenge for restaurateurs. High operating costs, fluctuating commodity prices, and the ever-evolving preferences of guests can all squeeze margins.

Pricing 52

Pricing Loyalty Program Waste Social Media 52

Modern Restaurant Management

JANUARY 9, 2024

Restaurants trying to attract price conscious diners should make sure that their menus carry several low-cost, higher margin staples that can be sold at reasonable prices. Consider reducing the size and price of certain staples and then offering a “super-sized” portion for a higher price.

Employee Relations 182

Employee Relations Small Business Advertising Customer Experience 182

7 Shifts

JANUARY 20, 2023

Next, promote your contest or giveaway through social media and other channels. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. And what better time to use social media to advertise your restaurant than during the Super Bowl?

Specials 195

Specials 2023 Social Media Email Marketing 195

The Restaurant Times

JUNE 21, 2022

Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. Launching a new menu lets you have some great catchy content that will level up your restaurant’s advertising game. How To Market Your Restaurant’s New Menu And Pricing. Your new items on the menu will have new pricing.

Pricing 52

Pricing Menu Marketing Social Media 52

Modern Restaurant Management

JUNE 29, 2021

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media. Get Social. Consider a Small Advertising Campaign.

Social Media 208

Social Media SEO Email Marketing Seasonal Menu 208

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 179

Advertising Point of Sale Social Media Supplies 179

Modern Restaurant Management

JANUARY 22, 2024

Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 152

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 152

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Likewise, use social media to your advantage and post, post, post about your party.

Advertising 190

Advertising Social Media Food Truck Seasonal Menu 190

Modern Restaurant Management

MARCH 30, 2022

83 percent of marketing departments automate social media posting, 75 percent automate email marketing, 58 percent automate social media advertising, and 36 percent automate social media engagement. Benefits of Workflow Automation. Improving customer service.

Front of House 178

Front of House Social Media Email Marketing Point of Sale 178

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. The 4 Ps of marketing, also known as the marketing mix, are: Product Price Place Promotion Let’s go through them one by one.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Indoor Media

OCTOBER 4, 2017

Hitting the ground running is important, and effective advertising and marketing are integral to both early and long-term success. But what is the best way to advertise your new restaurant ? Here are some strategies that you can follow for determining the best way (or ways) to advertise a new restaurant: Social Media.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence. Pay for Clicks.

Small Business 78

Small Business Advertising Social Media Coupons 78

7 Shifts

MAY 23, 2024

Food cost percentage When deciding how much to price your menu items, TouchBistro advises keeping the food cost percentage anywhere between 20% and 40%. Solutions can include preparing for possible changes in pricing, staffing, customer trends, and new technology. Most restaurants try to keep it at around 30% to be safe.

Point of Sale 221

Point of Sale Seasonal Menu Food Supply Cash Management 221

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 185

Fine Dining Seasonal Menu Social Media 2022 185

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 193

Social Media Advertising Events Customer Experience 193

Modern Restaurant Management

FEBRUARY 14, 2022

Menu and Price Points. This includes places that may be a price point above or below yours. Closely related to the menu and price point is the quality of food your competitors are serving. If they are charging high prices for mediocre food, your restaurant could charge higher prices for better. Food Quality.

Transportation 228

Transportation Social Media Menu Pricing 228

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Indoor Media

SEPTEMBER 9, 2021

We’ve covered all kinds of marketing basics before: digital advertising , why local advertising is important , how to time your marketing strategy , and so much more. Use social media Social media is by now the basic entry point for small business advertising. Who’s there?

Small Business 78

Small Business Marketing Social Media Advertising 78

7 Shifts

DECEMBER 18, 2019

Hootsuite’s top three benefits of implementing a UGC strategy include: Promoting authenticity; Building trust; and Driving purchasing decisions Put UGC to work for your restaurant by inviting diners to post a photo of their lunch on social media (tagging your business, of course) for a chance to win a meal on the house.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? Can you undercut their prices, or out-market them? Social media marketing. Do they prefer takeout or dine-in?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

NOVEMBER 24, 2020

Does your dining room layout need a social distance inspired layout? Explore areas where you can purchase supplies in bulk to cut long-term costs, consider raising prices where it makes sense, and work to improve discounts and payment terms with your suppliers. Should you consider entering the food truck business?

Cash Management 229

Cash Management Social Media Seasonal Menu SEO 229

Modern Restaurant Management

AUGUST 14, 2023

Remember the four P’s: Product Price Place Promotion These factors should inform your restaurant branding vibe and personality. Keep these variables in mind for every branding point, such as font, color scheme, and even word choice for copy on menus, social media, or press releases.

Social Media 167

Social Media Book Customer Experience Design 167

Culinary Cues

APRIL 3, 2020

Possible strategy: As you IDEATE your concept for the future and the menu that will be at the core of it – you must keep PRICE front and center. Possible strategy: Although this might be a perfect time to place emphasis on those traditional methods of marketing and advertising – many restaurants will simply not be able to afford them.

Guest Recovery 319

Guest Recovery Social Media Kitchen Safety Food Safety 319

MBB Hospitality

NOVEMBER 23, 2019

Now that you’ve decided to open up your restaurant, you’ll have to determine pricing for all the delicious items you’ll sell to patrons. The right menu pricing strategy is essential for attracting customers and establishing a reliable client base. Pricing Based On Competition. Blind Selling On Social Media.

Pricing 52

Pricing Menu Social Media Front of House 52

Indoor Media

APRIL 29, 2021

It’s time to make them the focus of your advertising. Up Your Social Media Game So you have an Instagram account, a Facebook profile, a website, and maybe even a Twitter handle — will it be enough? Most businesses measure success on social media by two metrics: impressions and engagement.

Social Media 78

Social Media Advertising Coupons Customer Service 78

Indoor Media

DECEMBER 30, 2020

This pandemic has led many salons to get creative with their advertising. From highlighting their best work to curating a confident social media presence, beauty insiders are often leading the way in smart, trendy advertising. More often than not, local businesses turn to coupon advertising, and salons are no different.

Coupons 78

Coupons Advertising Social Media Customer Service 78

Indoor Media

JUNE 17, 2021

It bears repeating: social media is essential for most modern businesses. It all comes down to advertising. Traditionally, businesses relied exclusively on marketing techniques such as word of mouth or billboard advertising. Long-Term Contests Social media contests are extremely low-investment and easy to do.

Social Media 78

Social Media Advertising Small Business Consumer Goods 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Lavu

NOVEMBER 17, 2023

By staying on top of profit margins, you can make informed decisions about pricing, portion sizes, and operational costs, thereby improving your profit margins. Therefore, exploring effective ways to increase sales and carefully managing expenses, pricing, and menu offerings become vital strategies in maintaining a healthy profit margin.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

7 Shifts

OCTOBER 31, 2022

But give an idea of some dishes or drinks with projected price points. Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Sample Menu. Marketing plan and channels.

Point of Sale 397

Point of Sale Back of House Document Download 397

Open for Business

MAY 16, 2024

Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. Links to your social media channels. Increased credibility and professionalism A professionally designed website conveys authority and relevance to prospective guests.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Indoor Media

NOVEMBER 5, 2020

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148

Modern Restaurant Management

JANUARY 14, 2020

Working with a third-party app is mutually beneficial and will advertise your restaurant to brand-new customers. For example, you could offer half-price meals, two-for-one deals, or perhaps a free bottle of wine to entice customers in. Advertise Your Happy Hour. form of advertising. Use Newsletters and Social Media.

Social Media 133

Social Media Advertising Blog Dine-in 133