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In what ways can restaurant operators rework menus to be responsive to guests and hopefully profitable? One tactic could be to maintain or roll-back the prices of their most popular menu items, allowing operators to promote the products synonymous with their brand while also recognizing customer loyalty.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
Analyze Previous Holiday Sales Data Past sales data is invaluable when it comes to planning the upcoming season. A restaurant point-of-sale system holds historical data so you can see a detailed breakdown of how your restaurant sales performed during previous Christmas seasons.
Go digital for increased loyalty and sales. Winning restaurant brands have two things in common in this environment: digital transactions account for a majority of overall sales and they’ve won over the still-buying younger generations. In 2024, restaurant traffic slowed while price sensitivity grew. Recurring customers.
Recent experiments with pricing strategies, such as summer value promotions, yielded lukewarm results, leaving operators questioning the best approach to menu pricing. Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations.
McDonald’s Quarter Pounders were temporarily removed from the menu across 13 states due to E. coli was only linked to McDonald’s thus far, other restaurant chains – including Burger King, Taco Bell, and Pizza Hut – have removed onions from their menus. coli contamination , likely from onions used on the burgers.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Understanding the Key Factors in Menu Pricing Before you develop your menu pricing strategies, its important to ground your decisions in the numbers.
Gone are the days when businesses could simply tack on point solutions as the budget allowed. Restaurants need technology that’s as flexible as their menu offerings, capable of evolving with the industry without major overhauls. But the truth is that those who hesitate or cling to outdated systems will get left behind.
Where to Tap into Hidden Revenue If you want to boost profits, the quickest way isn’t to raise menu prices or cut portions, it’s to go straight to the source of your costs: manufacturers, distributors, and beverage companies. Stop Overpaying Your Distributors In 2024, Sysco reported a gross profit of $14.6 billion, reflecting a 4.7
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software? What is Menu Management Software?
This menu price inflation has a number of causes, from higher raw-ingredient costs to an unprecedented labor shortage in the hospitality industry. App users also prize the ability to place orders quickly, and to earn and track loyalty points. percent and food-away-from-home (restaurant) prices have increased 3.6 Rewards for Loyalty.
Most of these increases in costs will be passed on to the consumer by higher menu prices. If the 200-percent tariff increase goes into effect for European wines, those items will be virtually priced off the menu and will be unaffordable for the average restaurant guest. The EU could also impose tariffs on additional categories of U.S.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
There is an appeal there pointing to the frenzy, intensity, preciseness, and organized chaos of chefs and restaurants vying for public attention. I must admit that I am intrigued and having spent some time around that level of intensity find these operations both exciting and nerve wracking.
The chain has seen declining sales , and foot traffic is down 10 percent over the last year. At this point though, it’s hard to think that Starbucks could ever rise to the prominence that it had in the early 2000s, when there was no symbol more status-y for a teenage girl than a Starbucks cup — and Starbucks really only has itself to blame.
A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. That includes the ingredients and packaging for your menu items, but not things like rent and payroll. added up to $60,000.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. And the digitization of operations over the past few years means that the industry is getting better at capturing that data.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
billion transactions and $67 billion in sales in 2024. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America.
You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes.
One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. Next, divide that cost by the total sales revenue from your drinks.
Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow?
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Software Development: 80% of bugs often result from 20% of the code.
I think, even if these items weren’t on a menu, I would find a way to bring them into the fold. Before children speak, they sing, Before they write, they paint, As soon as they stand, they dance. Art is the basis of human expression.” Before we cook, we are intrigued by the smells of the kitchen.
Is this bringing in customers that tend to order from the dinner or lunch menu? How far are customers driving for this new menu item? And as restaurants pull more sales through their digital menus they benefit from additional first-party data, stronger customer relationships, and margin expansion.
Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.
Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? Can it increase sales or customer retention? What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Are labor costs too high?
And while some restaurants have yet to accept digital currencies, many are placing crypto on the menu. With cryptocurrency, Landry’s diners will be able to earn one point for every dollar they spend. Once they earn 250 points, they are rewarded with $25 in bitcoin. Why the Crypto Craze? Loyalty Benefits.
Typically, customer data is collected by the point of sale platform and website, along with other online properties, apps, and third-party platforms. Armed with the right information, restaurants can develop hyper-targeted marketing campaigns triggered by behavior from the point of acquisition throughout the customer lifecycle.
To answer that question, Revenue Management Solutions (RMS) examined two factors: the impact of price increases on QSR sales performance and consumers’ perception of value. Putting Value Back on the Menu. While it is reassuring to understand consumers’ potential breaking point, the formula for price increases is nuanced.
Past : Paper menus were the norm. Restaurant websites showed PDF versions of their menu. Present : QR menus started appearing. Future : Smart restaurants will begin to leverage their hard won customer data from their QR menus, POS, and marketing initiatives to lower cost of customer retention to drive growth.
Knowing the true cost per serving means you’re not guessing where to set menu prices. Knowing the true cost per serving means you’re not guessing where to set menu prices. Knowing how to cost a dish is one of those “absolutely must-have” skill sets for restaurant owners. It’s just part of the job. Every smart pricing move starts here.
But independently owned, more agile operations can out-maneuver big brands by leaning on their point of sale (POS) platforms to increase sales and expand their client bases. You can also compare scheduled versus actual labor reports for a specific date range and weigh sales dollars against labor dollars.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. In 2025, the US online food delivery market is expected to reach $424.9 billion in revenue.
Self-order and payment kiosks as well as QR code menus are streamlining front-of-house operations, improving order accuracy and speeding up service. Customers benefit from the convenience of browsing digital menus and completing payments independently, especially during busy periods.
While third party providers offer increased exposure for many restaurants and can help to widen service and delivery areas, this comes at a cost: third party providers can charge up to 30 percent in fees per sale. Is there a popular menu item that repeat customers regularly purchase as an add-on?
If your restaurant uses delivery apps like Uber Eats, DoorDash, or Grubhub, you already know how overwhelming order volume can get when the rush hitsespecially when youre bouncing between tablets, updating menus in three places, and relying on staff to manually punch in each delivery order. But there are some drawbacks.
Not only do they need to be aware of challenges that kitchen staff are facing and adapt accordingly, they are also the main point of guest interaction for on-premise dining. Tocaya uses digital tableside ordering to give customers the option to quickly view the menu and reorder items without having to interact with staff or wait in line.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.
Will the summer sun heat up sales? Positive net sales in May (+1.9 RMS’ Senior VP of Consulting, Richard Delvallée, notes, “Now is the time to invest in menu optimization, as pricing activity is limited and consumer pushback is rising. May was a challenging month for restaurant companies. percent YOY in May.
As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. Restaurants across the country shelved their paper menus and turned to digital options to reduce touchpoints. At least 63.6
The popularity of drive-thru continues as sales are up 30 percent since 2019. They don't want to be left in the dark, squinting at static, outdated menu boards. High-definition digital menu displays are a must, allowing you to showcase mouth-watering images of your offerings and update content in real time.
Let's dive into the mocktail trend, looking at how it differs from typical non-alcoholic drinks like a virgin Mojito, and the best ways for a bar to include mocktails on their menu. The most popular non-alcoholic drinks like the mighty club soda and lemon or even a virgin mojito, are found on every bar menu. What is a mocktail?
For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations.
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