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Restaurant Menu: Where Every Great Turnaround Started

Aaron Allen & Associates

If ever there were a time to invest in restaurant menu strategy, surely it should be now. Menu engineering is the spring cleaning equivalent in the industry. Menus, SKUs, inventory, POS data, etc. Our Most-Read Menu Insights. Every great restaurant chain turnaround has started with the menu.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Programs that enable data capture, incentivize direct ordering in the wake of third party delivery (saving countless dollars in commission fees), and drive engagement have the ability to create compelling enticements without relying heavily on expensive discounts. Exclusivity can apply to more than just menu items.

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22 Restaurant Advertising Ideas Driving Guests To Tables In 2022

7 Shifts

After two years of only being able to order takeout and having to wear a mask when not at the table, restaurants are poised to bounce back in 2022. Hang Your Restaurant's Menu in The Window. Display your restaurant's menu in the window by the front door, or by the entrance of the restaurant. Other Restaurant Signage Ideas.

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Restaurant Innovation That Goes Beyond Menu Items

Modern Restaurant Management

We gravitate that way in our thinking towards other areas of our business, including looking at new products to add to our menu. Let’s take a look at some non-product ways of bringing value to our customers and spark some innovative thinking beyond your menu offerings. Was the menu confusing or the ordering process complicated?

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Could Surge Pricing Actually Make Fast Food Better?

EATER

According to CNN, the move is a part of the chain’s $20 million investment in digital menu boards, which will allow it to tweak the price of a Biggie Bag or Frosty in real time. Wendy’s also has plans to use “AI-enabled menu changes” and “suggestive selling,” according to Wendy’s CEO Kirk Tanner. Surge pricing is, of course, not new.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

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The American Restaurant 2022 (Post Pandemic)

Culinary Cues

Rent kitchen space, develop multiple concepts around a core of ingredients, develop a separate branding campaign including “order friendly” websites, contract with a third party delivery service and go to town. Here are a few to chew on: GHOST KITCHENS are making people scratch their heads and wonder if this is the next “big” thing.

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