7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 20, 2023

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Restaurant Engine

JANUARY 27, 2021

Bring a new group of patrons to your restaurants with lunch specials. In this article, we look at how daily lunch specials can drive new patrons at your restaurant. It’s another revenue source that with some marketing and planning can help cover your expenses right into the dinner hour. Choose Your Target Market.

Specials 116

Specials Mobile Ordering Catering Social Media 116

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Hot Schedules

JULY 15, 2021

Mitigating Cost Price Inflation Via Supplier Management. T echnology alone can’t affect the causes of cost price inflation. No more special cases. First, let’s talk about supplier lists. It’s good for customers too, as dishes are consistent and quality control stays high. Which leads to a better experience — and repeat visits.

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Pricing Management Management Cash Management 148

Ken Burgin

OCTOBER 19, 2021

Operators still holding the price of meals to what they were 12 months ago are bearing the brunt of massive increases in the cost of ingredients. Setting prices is approached with fear and anxiety by many restaurant and cafe operators, but it’s a unique opportunity to use your marketing and financial skills and make more money.

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Pricing Menu Seasonal Menu Food Supply 158

Modern Restaurant Management

DECEMBER 10, 2021

Instead of promoting items according to price or margin, promote what your customers love. Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant.

Marketing 226

Marketing SEO Front of House Website Management 226

Squirrel Systems

MARCH 3, 2024

In today’s competitive dining industry, maintaining profitability while keeping prices stable is a significant challenge for restaurateurs. High operating costs, fluctuating commodity prices, and the ever-evolving preferences of guests can all squeeze margins.

Pricing 52

Pricing Loyalty Program Waste Social Media 52

Modern Restaurant Management

AUGUST 18, 2020

The brand has two locations – Aspen and Parker– and specializes in Danish baby back ribs and our in-house smoked meats with homemade side dishes. “Our marketing plan has always been to get new people to try our food,” he said. His updated marketing strategy included new wrapping for their catering van.

Marketing 197

Marketing Front of House Back of House Food Truck 197

The Restaurant Times

JUNE 21, 2022

Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. Along with your service and ambiance, restaurant menu and price innovation is a must for every restaurant that wishes to attract more customers and increase its sales. How To Market Your Restaurant’s New Menu And Pricing.

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Pricing Menu Marketing Social Media 52

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Culinary Cues

OCTOBER 27, 2023

In a restaurant centric operation, it is the management team, including marketing, who determines the expressed needs of the market, what specific dishes would draw the most guest support, and how to manage all to ensure maximization of profit. Either choice can be viewed as key to success or failure. This menu is who I am.”

Hiring 395

Hiring Training Pricing Leadership 395

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Restaurant365

JANUARY 4, 2022

Restaurant inventory management plays a key role in overcoming rising food prices. Logistics challenges and labor shortages have fueled rising food prices at the wholesale level. Data from the Bureau of Labor Statistics showed the November Producer Price Index, a measure of wholesale prices, up 9.6% from a year ago.

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Inventory Pricing Management Management 148

7 Shifts

MAY 23, 2024

The restaurant business is one of the most competitive industries, and this shows in the fact that only 20% of restaurants succeed in the market. Food cost percentage When deciding how much to price your menu items, TouchBistro advises keeping the food cost percentage anywhere between 20% and 40%.

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Point of Sale Seasonal Menu Food Supply Cash Management 195

Cheetah

SEPTEMBER 30, 2021

Learn how this affects your business, from restaurant suppliers struggling to keep up, to rising food prices led by labor shortages and increased consumer demand for quick, cheap food. As grazing crops were scorched and shriveled, food for livestock has also come at a risk, influencing the meat market. Labor Crisis Continues.

Food Supply 148

Food Supply Supplies Pricing Food 148

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

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Specials 2021 Seasonal Menu Email Marketing 99

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Touch Bistro

MAY 26, 2021

Dad is king for a day, which means millions of families will be on the hunt for Father’s Day restaurant specials to mark the special occasion. Plan the right Father’s Day restaurant specials and your venue could become the spot for not only Father’s Day feasts, but also repeat business on many other days throughout the year.

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Specials 2021 Seasonal Menu Outdoor 97

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 234

Marketing4Restaurants

JULY 27, 2023

A lot of businesses thrive or die depending on the amount of marketing done. Here are some common mistakes we’ve observed that hinder most businesses: Zero marketing One of the most basic mistakes is simply not doing any marketing at all. Email marketing This is a more personal way to connect with your customers.

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Marketing Email Marketing Pricing Specials 98

Modern Restaurant Management

APRIL 10, 2024

The restaurant equity market also showed signs of recovery, with healthy market debuts from Cava and Dutch Bros. Adapt to Growing Price Fatigue Since the pandemic, controlling food costs has been a major challenge for restaurant operators. Full-service menu prices climbed 4.5 Coffee in 2023. Data from the U.S.

2024 196

2024 2023 Loyalty Program Point of Sale 196

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

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Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

JULY 14, 2020

COVID-19 has transformed the restaurant and hospitality industry, which means that restaurants need a new approach to promoting and marketing their business to health and safety-conscious diners. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

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Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

The Restaurant Times

FEBRUARY 7, 2023

Menu pricing is one of the most underestimated aspects of restaurant management. If your customers don’t think the prices on your menu are reasonable, how great your concept or your food is won’t matter much. This is where the concept of dynamic pricing comes in to help restaurants! What Is Dynamic Menu Pricing?

Pricing 52

Pricing Menu Seasonal Menu Point of Sale 52

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 8) Invite Local Media To A Special Event.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Indoor Media

SEPTEMBER 9, 2021

They’re all massive, established organizations with big marketing budgets. If you’re reading this, you probably don’t have those same infinite marketing options. But, that’s alright — just because you have a small or local business doesn’t mean you can’t run an effective marketing strategy!

Small Business 78

Small Business Marketing Social Media Advertising 78

Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. 1: Offer Lunch-Only Specials For many businesspeople eating out every day can get expensive. Offer specials to entice the office crowd to lunch. This is a perfect opportunity to market to the “workgroup.”

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Loyalty Program Email Marketing Coupons Online Ordering 103

The Restaurant Times

NOVEMBER 8, 2021

You need to carefully price your restaurant menu to make it to the top and earn as much as possible. While it’s understandable that you want to make a profit, being overly aggressive with your menu pricing can drive the customer away. It is about the right balance when applying your pricing strategies. .

Pricing 59

Pricing Menu Consumer Goods Seasonal Menu 59

Culinary Cues

JANUARY 23, 2021

The baseline formula for determining selling price using an acceptable food cost percent of 30% would be: SELLING PRICE SP) = PLATE COST (PC)/FOOD COST %(FC%). If we use the same baseline formula for determining selling price: SP = $13.00 /.30. SP = $26.00 (A price that guests would be more willing to swallow).

Point of Sale 450

Point of Sale Front of House Back of House Fine Dining 450

Perfect Daily Grind

FEBRUARY 12, 2020

For producers and roasters looking to enter an untapped market, it offers incredible potential. For insight into this market, I spoke with Felipe Cabrera, Roaster at Ocean Grounds Coffee , and Natalia Li, Green Bean Buyer for Ingenuity Coffee. Then take a look at Deconstructing Russia’s Coffee Market.

Marketing 138

Marketing Social Media Consumer Goods 2018 138

Cheetah

SEPTEMBER 30, 2021

But the root cause of the current food chain crisis and rising food prices runs deeper than that. Learn how this affects your business, from restaurant suppliers struggling to keep up, to rising food prices led by labor shortages and increased consumer demand for quick, cheap food. Energy prices are very high right now too.

Food Supply 78

Food Supply Supplies Pricing Food 78

EATER

MARCH 7, 2023

percent for food prices last summer — the largest increase since 1981. s health department, began providing low-income residents with $40 each month to spend at farmers’ markets and farm stands from June to September. The remaining third are either paying full-price or in some cases donating above the listed value. “I

Marketing 104

Marketing Loyalty Program Pricing Back of House 104

Lavu

NOVEMBER 17, 2023

By staying on top of profit margins, you can make informed decisions about pricing, portion sizes, and operational costs, thereby improving your profit margins. Therefore, exploring effective ways to increase sales and carefully managing expenses, pricing, and menu offerings become vital strategies in maintaining a healthy profit margin.

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Fast Casual Fine Dining Food Truck Loyalty Program 123

Marketing4Restaurants

JANUARY 11, 2021

2021 Restaurant Trends – Food, Marketing, and Business. Whether you are in the middle of the pandemic or just coming out of it, what are the trends in 2021 are going to be for your restaurant around food, marketing, business, and leasing. Lease prices are going down significantly. Comfort Food. Restaurant Businesses.

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2021 Marketing Food Front of House 98

The Restaurant Times

APRIL 25, 2021

When we talk about restaurant marketing and promotion, most people think of discounts, coupons, and special offers, such as the classic buy-one-get-free deals. These techniques are some of the oldest tricks in the marketing book and work well to draw in customers. For one, offering special deals and discounts can be costly.

Specials 52

Specials Sports Fine Dining Email Marketing 52