7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

Touch Bistro

JULY 26, 2021

We’re sharing ideas for Labor Day restaurant specials that will help you maximize profits and make your restaurant a Labor Day destination for years to come. In this article you’ll learn: How Labor Day can impact your restaurant How to plan Labor Day promotions 14 Labor Day restaurant specials to try this September. All hands on deck?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 193

Ordering Online Ordering Loyalty Program Customer Experience 193

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. Why is that?

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

JUNE 29, 2021

Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Be sure to include an enticing Call to Action, such as a BOGO coupon, to keep diners engaged and coming back to your restaurant. Get Social.

Social Media 208

Social Media SEO Email Marketing Seasonal Menu 208

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 186

Loyalty Program Mobile Ordering Social Media Customer Experience 186

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 8) Invite Local Media To A Special Event.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Indoor Media

JULY 18, 2020

Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. Messaging can promote special offers, deliver helpful tips, or even just list your menu of services. Promote Coupons with Front Desk Signs. What is in-store advertising? The lesson learned?

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Modern Restaurant Management

NOVEMBER 15, 2023

A return to work in offices and higher grocery prices due to continued inflation pressures are among the factors leading to nearly one in four U.S. Price was the top priority for all consumers, followed by menu and location. They reported that coupons and promotions that offered them the opportunity to save money appealed to them.

Loyalty Program 106

Loyalty Program Mobile Ordering Website Management Online Ordering 106

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Modern Restaurant Management

OCTOBER 6, 2022

Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. Don't forget that the happy hour crowd is a price-sensitive bunch. Change Up Happy Hour Specials Every Week.

Loyalty Program 199

Loyalty Program Social Media Point of Sale Customer Experience 199

The Restaurant Times

APRIL 25, 2021

When we talk about restaurant marketing and promotion, most people think of discounts, coupons, and special offers, such as the classic buy-one-get-free deals. These techniques are some of the oldest tricks in the marketing book and work well to draw in customers. Collaborate with Local Businesses for Special Offers.

Specials 52

Specials Sports Fine Dining Email Marketing 52

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Indoor Media

SEPTEMBER 9, 2021

They’re all massive, established organizations with big marketing budgets. If you’re reading this, you probably don’t have those same infinite marketing options. But, that’s alright — just because you have a small or local business doesn’t mean you can’t run an effective marketing strategy!

Small Business 78

Small Business Marketing Social Media Advertising 78

Indoor Media

MAY 14, 2019

What do all of these marketing campaigns have in common? Burger King, KFC, and Domino’s took their marketing to new heights using these out of the box tactics. Read on to learn about some unconventional restaurant marketing strategies that will have people dying to eat at your establishment. A subservient chicken.

Marketing 78

Marketing Coupons Advertising Social Media 78

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.

Marketing 61

Marketing 2021 Social Media Website Management 61

7 Shifts

JUNE 4, 2021

Ideal menu price. Your CoGSs is an essential number to have when determining your menu prices, inventory and impacts your net profit margin. It also plays a key factor in pricing your menu. Prime cost doesn't include equipment, utilities, marketing, or any other costs unrelated to creating what you sell to guests.

Point of Sale 417

Point of Sale Inventory Employee Relations Customer Service 417

Modern Restaurant Management

JULY 16, 2020

All it takes is an Internet connection, a bit of marketing savvy, and these expert tips. This could be demonstrations from your chef, a tour of your new private dining room, candid shots of guests enjoying the patio and fire pit, or vibrant photos of that night’s seafood special. It’s not enough to post.

Social Media 194

Social Media Coupons Download Entertainment 194

Notch

FEBRUARY 14, 2019

You get a coupon and say, “wow, I’m going to save some cash and remember to use it later,” right? Happy hour Happy hour specials are a classic restaurant promotion designed to bring in the after-work crowd. But does running these specials actually result in an upsell? What makes restaurant promotions powerful though?

Specials 75

Specials Loyalty Program Seasonal Menu Point of Sale 75

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. So, in short, a loyalty program’s targeted marketing leads to happier customers, and happy customers bring in more revenue. Which isn’t hard to find.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 191

2024 Loyalty Program Food Order 2030 191

Cheetah

OCTOBER 22, 2021

We’ve put together the top menu suggestions, decorations, activities and marketing ideas that will make your restaurant the ghouliest in the neighborhood and draw hoards of trick-or-eaters. Promoting special dishes and menus is well worth the effort. Challenge them with unconventional ingredients that can be used for marketing too.

Merchandise 148

Merchandise Social Media Coupons Customer Experience 148

Ken Burgin

FEBRUARY 8, 2021

In fact QR codes have been around for many years, and widely used in Asian countries – now that they’re understood here, you can start to leverage them for restaurant & cafe marketing, recruitment and daily operations. How many of these ideas can you use? Download the square code you create and add it to signs or stickers – easy.

Kitchen Safety 88

Kitchen Safety Marketing Recruiting Email Marketing 88

Indoor Media

DECEMBER 9, 2020

There’s an untapped market of unhappy customers that want to switch to another dry cleaner but don’t know how to find one. Great Pricing and Promotions It seems obvious, but of course, customers are going to be drawn to wherever they think they’re finding the best deal. Why don’t we see more dry cleaning advertisements?

Advertising 88

Advertising Coupons Back of House Front of House 88

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. Example: Quizno’s In 2009, Quizno’s decided to go head-to-head with Subway’s “Five Dollar Footlong” special, offering coupons to patrons for a free sandwich. However, with the highs usually come the lows.

Franchise 436

Franchise Franchising Email Marketing Communication 436

7 Shifts

FEBRUARY 26, 2021

Send customers special offers, communicate directly, and keep them up to date. If you offer products that have special considerations. Pizzerias often go the driver route for the special bags that pizza boxes need. Beyond the Order: Differentiation, Marketing, and Feedback ??

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges.

Marketing 52

Marketing Social Media SEO Email Marketing 52

Modern Restaurant Management

MAY 5, 2021

All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10. In CGA’s latest COVID-19 Impact study, it was found that 62 percent of American consumers had been out to Bars/Restaurants since their local market re-opened. The Appeal of Coupons and Discounts.

2021 189

2021 Loyalty Program Coupons Fast Casual 189

Indoor Media

MAY 3, 2021

Your branding shapes all of your marketing efforts, and it’s important to select campaigns that sync up with the message you’re trying to tell. Campaigns and Promotions When it comes to good restaurant marketing, nothing beats a promotion. These elements can also flag poor branding.

Coupons 78

Coupons Advertising Loyalty Program Social Media 78

Notch

FEBRUARY 14, 2019

You get a coupon and say, “wow, I’m going to save some cash and remember to use it later,” right? Happy hour Happy hour specials are a classic restaurant promotion designed to bring in the after-work crowd. But does running these specials actually result in an upsell? What makes restaurant promotions powerful though?

Specials 52

Specials Loyalty Program Seasonal Menu Point of Sale 52

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Black Box Intelligence

MAY 24, 2023

Restaurant customer trends change, food and supply prices fluctuate, and new competitors pop up every day. So identifying and focusing on ways to boost your customers’ price/value perception will inevitably boost your sales and traffic without you having to make adjustments on menu pricing or labor costs.

Email Marketing 79

Email Marketing Social Media Customer Experience Coupons 79

Indoor Media

JANUARY 8, 2021

A quick internet search will produce thousands of ready-made nail salon menu templates available for affordable prices. Elevated graphic design and a clear market position could be all your business needs to upsell potential clients — if you convince them your salon is the best in town.

Menu 78

Menu Coupons Social Media Advertising 78

Modern Restaurant Management

JUNE 27, 2022

The lower your marketing costs, the more money you can spend on essential things like high-quality ingredients, inviting decor, and of course, fair pay for your employees. If you offer an exclusive coupon for accessing the menu digitally, customers will forget about the paper menus even quicker. They’re Environmentally Friendly.

Online Ordering 199

Online Ordering Customer Service Fast Casual Recycling 199