Modern Restaurant Management

JULY 6, 2022

Substantial price hikes on restaurant menus are causing consumers to choose other options aside from eating or taking out, and a ‘tipping point’ is on the horizon where inflation will depress overall demand. The Value of a Good Deal and Incentive Marketing.

Consumer Goods 197

Consumer Goods Coupons Loyalty Program Pricing 197

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 197

Ordering Online Ordering Loyalty Program Customer Experience 197

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. Why is that?

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Indoor Media

JANUARY 1, 2018

Realizing he’s made a huge mistake, Rick rushes back to the restaurant to call his Marketing Consultant, ask for forgiveness, and get his coupon advertising campaign back on track. . To be effective, a coupon advertisement must have a compelling and profitable offer, displayed in a way that is eye-catching and easy-to-read.

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

Indoor Media

JUNE 10, 2019

A coupon is a coupon is a coupon. There are some coupons that offer more than others. When your coupon is a great deal, it can be the difference between a prospect eating at your restaurant versus a competitor’s. Valpak Coupons. Register Tapes Unlimited (RTUI) Coupons. Pretty much. Postal Service.

Coupons 60

Coupons Advertising Waste Customer Service 60

Modern Restaurant Management

NOVEMBER 15, 2023

A return to work in offices and higher grocery prices due to continued inflation pressures are among the factors leading to nearly one in four U.S. Price was the top priority for all consumers, followed by menu and location. They reported that coupons and promotions that offered them the opportunity to save money appealed to them.

Loyalty Program 110

Loyalty Program Mobile Ordering Website Management Online Ordering 110

7 Shifts

JUNE 4, 2021

Ideal menu price. Your CoGSs is an essential number to have when determining your menu prices, inventory and impacts your net profit margin. It also plays a key factor in pricing your menu. Prime cost doesn't include equipment, utilities, marketing, or any other costs unrelated to creating what you sell to guests.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

Indoor Media

JULY 18, 2020

Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. Promote Coupons with Front Desk Signs. To combat this, he would offer a simple coupon to entice customers to add an extra visit for a Big Mac instead of venturing off to Burger King.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

Indoor Media

MAY 21, 2020

Thousands of automotive businesses have generated customers, and more importantly profit, from coupon advertising. While you’ll still need to find the best way to distribute your coupons to local, potential customers , get a jump start on your next advertising campaign by modeling your coupon offer after these proven auto repair shop ads.

Coupons 103

Coupons Advertising Customer Service Pricing 103

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 196

2024 Loyalty Program Food Order 2030 196

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Modern Restaurant Management

JUNE 29, 2021

Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Be sure to include an enticing Call to Action, such as a BOGO coupon, to keep diners engaged and coming back to your restaurant. Get Social.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Indoor Media

SEPTEMBER 9, 2021

They’re all massive, established organizations with big marketing budgets. If you’re reading this, you probably don’t have those same infinite marketing options. But, that’s alright — just because you have a small or local business doesn’t mean you can’t run an effective marketing strategy!

Small Business 78

Small Business Marketing Social Media Advertising 78

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

Embrace the Suck

NOVEMBER 2, 2020

The one with a coupon or discount that week. They are all seen as commodities in their market. They don’t try to lure you in with lower prices and deals. When you lead the market you set the price. When you suck, the market tells you what they will pay. Be smart about your marketing.

Retail 390

Retail Coupons Training Pricing 390

Modern Restaurant Management

JULY 16, 2020

All it takes is an Internet connection, a bit of marketing savvy, and these expert tips. With annual digital coupon redemptions set to hit a staggering $91 billion by 2022 , sending discounts to your social media followers could be a huge hit. Know Your Audience Members — And Their Preferred Platform.

Social Media 202

Social Media Coupons Download Entertainment 202

Modern Restaurant Management

AUGUST 19, 2022

People relish knowing they can enjoy familiar food, a consistent experience and, usually, affordable prices. New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. In 2021, more than 27.1

Franchise 197

Franchise Franchising Social Media Loyalty Program 197

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges.

Marketing 52

Marketing Social Media SEO Email Marketing 52

Ken Burgin

FEBRUARY 8, 2021

In fact QR codes have been around for many years, and widely used in Asian countries – now that they’re understood here, you can start to leverage them for restaurant & cafe marketing, recruitment and daily operations. How many of these ideas can you use? Feedback Surveys : place a QR Code on the receipt, and ask for instant feedback.

Kitchen Safety 88

Kitchen Safety Marketing Recruiting Email Marketing 88

The Restaurant Times

SEPTEMBER 2, 2020

As the competition among restaurants is exceptionally stiff, they need to do the right marketing to succeed. While offline marketing strategies are necessary for restaurants, it is digital marketing strategies that have become the need of the hour. Digital Marketing Strategies That Restaurants In Saudi Arabia Must Follow.

Marketing 52

Marketing Social Media Email Marketing Mobile Ordering 52

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. For restaurants, loyalty programs are a wonderful way to collect data on customers’ ordering preferences, helping you target your marketing efforts to your proper audiences.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Embrace the Suck

DECEMBER 25, 2019

You have a major food distributor in your market that you are probably buying from. They have fixed costs to send a truck (route) into your market. They also learned how to make money by filling up empty trucks going back to their market with what is known as the backhaul. The same is true for foodservice companies.

Food Truck 289

Food Truck Food Audits Tip Distribution 289

Indoor Media

DECEMBER 18, 2020

Is it because of your drive-thru pickup, competitive pricing, or 24-hour turnaround? Combine these with a coupon or promotion, and customers will be all the more grateful. Plus, once you have that coupon design, you can distribute it in any print campaign you want.

Coupons 78

Coupons Loyalty Program Advertising Tip Distribution 78

Cheetah

OCTOBER 22, 2021

We’ve put together the top menu suggestions, decorations, activities and marketing ideas that will make your restaurant the ghouliest in the neighborhood and draw hoards of trick-or-eaters. They are great for boosting profit margins as diners tend to purchase more of them and accept slightly higher prices.

Merchandise 148

Merchandise Social Media Coupons Customer Experience 148

7 Shifts

MARCH 11, 2020

You’ll likely need the help of legal counsel, a business strategist, accountant and bookkeeper, and marketing and PR consultants to set yourself up for success. Marketing Beyond working with a marketing professional, you’ll need to pay for marketing materials like posters, menus, coupons, ad placements, a grand opening event , etc.

License 354

License Cash Management Inventory Food Supply 354

Black Box Intelligence

MAY 24, 2023

Restaurant customer trends change, food and supply prices fluctuate, and new competitors pop up every day. So identifying and focusing on ways to boost your customers’ price/value perception will inevitably boost your sales and traffic without you having to make adjustments on menu pricing or labor costs.

Email Marketing 79

Email Marketing Social Media Customer Experience Coupons 79

Indoor Media

MAY 3, 2021

Your branding shapes all of your marketing efforts, and it’s important to select campaigns that sync up with the message you’re trying to tell. Campaigns and Promotions When it comes to good restaurant marketing, nothing beats a promotion. Moreover, they’ll devalue your brand.

Coupons 78

Coupons Advertising Loyalty Program Social Media 78

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Indoor Media

MAY 24, 2021

As the name suggests, Groupon harnesses the power of the collective — of groups — to bring its subscribers and users valuable coupons. They host coupons across just about every industry and from specific, well-known companies such as Nike, Amazon, and Walmart. Users can set up new coupon alerts for specific stores.

Coupons 78

Coupons Advertising 2008 Customer Service 78

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Together, this reduces price and competition while increasing brand loyalty. Prestige Pricing.

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Modern Restaurant Management

OCTOBER 6, 2022

Don't forget that the happy hour crowd is a price-sensitive bunch. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well. To encourage loyalty, you can give regulars coupons or a loyalty card that they can use to get discounts.

Loyalty Program 203

Loyalty Program Social Media Point of Sale Customer Experience 203

Modern Restaurant Management

OCTOBER 4, 2021

The data further signaled that price increases have had a significant impact on consumer restaurant habits. Nearly two-thirds (63 percent) of participants indicated they have ordered or visited less due to higher prices. Inflation and Pricing Concerns. · 63 percent of customers are impacted by recent price increases.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Sling

JULY 1, 2023

Who is your target market? And as you plan, review your pricing strategy. Price every item so that it makes a profit while remaining competitive in your market. Shop around to find suppliers that can get you everything you need at a reasonable price. With so many different options, what’s your restaurant concept?

Fine Dining 78

Fine Dining Cash Management Restaurant Law Consumer Goods 78

Modern Restaurant Management

JUNE 27, 2022

The lower your marketing costs, the more money you can spend on essential things like high-quality ingredients, inviting decor, and of course, fair pay for your employees. If you offer an exclusive coupon for accessing the menu digitally, customers will forget about the paper menus even quicker. They’re Environmentally Friendly.

Online Ordering 203

Online Ordering Customer Service Fast Casual Recycling 203

Focus POS

OCTOBER 18, 2021

A restaurant loyalty program can engage diners, encourage repeat business and ultimately increase your market share. Loyalty programs can operate in different ways, but every restaurant loyalty program can help increase market share. The Basics of a Restaurant Loyalty Program.

Loyalty Program 78

Loyalty Program Point of Sale Email Marketing Coupons 78