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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 197
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3 Auto Repair In-Store Advertising Tactics to Try

Indoor Media

Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. What is in-store advertising?

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The Difference Between Groupon and Coupon Advertising

Indoor Media

Coupon advertising’s goal is the same: Offer value to draw customers. However, Groupon and coupon advertising are not the same. Understanding the differences between Groupon and coupon advertising will help you decide which is best for you. Groupon takes half of the sale price from the deal.

Coupons 78
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How to Make a Hair or Nail Salon Coupon

Indoor Media

This pandemic has led many salons to get creative with their advertising. From highlighting their best work to curating a confident social media presence, beauty insiders are often leading the way in smart, trendy advertising. More often than not, local businesses turn to coupon advertising, and salons are no different.

Coupons 78
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5 Car Wash Coupons That Attract Customers

Indoor Media

With the right car wash coupons, you can set yourself apart from that “other” car wash down the street. There are ways to get your coupon in the hands of those dirty car-owners in your community. But first, let’s take a look at some examples of coupons that can attract customers to YOUR car wash. Great Offer. Highlight Value.

Coupons 113
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What are the 4 Ps of marketing, anyway?

Open for Business

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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The Effects of Inflation on Restaurants and How to Combat Decreased Demand

Modern Restaurant Management

Substantial price hikes on restaurant menus are causing consumers to choose other options aside from eating or taking out, and a ‘tipping point’ is on the horizon where inflation will depress overall demand. The Value of a Good Deal and Incentive Marketing.