Modern Restaurant Management

DECEMBER 30, 2020

Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site. That — combined with intermittent website updates, social posts, and being actively involved in your communities in the kind of way COVID upended — was enough marketing for many restaurants.

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2021 Marketing Food Safety Back of House 563

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. The Importance of Instagram.

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2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

JANUARY 29, 2025

Exploring Egg Alternatives : The rise of plant-based and synthetic egg substitutes presents a viable option for bakeries and food manufacturers. From farms to restaurants, proactive measures will be essential in stabilizing the market and ensuring that consumers continue to have access to this essential ingredient at reasonable prices.

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Supplies Pricing Food Supply 2025 373

Modern Restaurant Management

MAY 20, 2025

FCRs that have beefed up their “Marketing Value Meal” are emerging victorious. Here are three considerations for the “Ultimate Marketing Value Meal” and steps for bringing it to life: Pair Value with Quality It’s not just about price, but it’s still important amid rising costs and looming tariffs.

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Fast Casual Casual 2025 Dietary Restrictions 221

Goliath Consulting

DECEMBER 3, 2024

Today, the Michelin Guide continues to explore new markets and broaden its global influence. Potential new markets include: Middle East : Following its entry into the UAE, Michelin could target other Middle Eastern countries such as Saudi Arabia and Qatar, both of which are working to elevate their global culinary reputations.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 21, 2025

Since Sunny Street's inception 16 years ago, Stasko has led various departments – including menu design, product strategy, the move to a bright and fresh restaurant design, and its family-centric marketing focus. Regular Price Monitoring Implement a weekly review of ingredient costs to stay informed about market fluctuations.

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Modern Restaurant Management

MARCH 11, 2022

While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Former competitors are now part of the same umbrella company. Final Thoughts.

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Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

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Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram is the digital equivalent of word-of-mouth marketing and promotion. Use the Right Hashtags.

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Marketing Influencer Social Media Food Supply 493

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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Modern Restaurant Management

NOVEMBER 15, 2023

Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Here are some simple tips on how to market a virtual restaurant: Create a Strong Brand Your restaurant's brand sets it apart from the competition and creates expectations for your customers.

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Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

MAY 7, 2024

The tightening labor market of 2024 presents a complex set of challenges for business owners, from a shrinking labor force to the increasing prevalence of counteroffers. The labor market landscape has shifted recently in ways that few could have predicted even a few years ago. percent in 2022 to 60.4 The bottom line?

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Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

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Marketing Loyalty Program Customer Service Catering 508

Modern Restaurant Management

FEBRUARY 20, 2025

RCS Enhances the Value of Mobile Marketing More than seven in 10 consumers have made a mobile order, making phones a prime mechanism to motivate purchases. And text message marketing is superior to email. Multimedia has been proven to enhance the effectiveness of marketing campaigns.

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Marketing Mobile Ordering Email Marketing Communication 251

Modern Restaurant Management

DECEMBER 31, 2024

” The food and beverage industry is faced with this demand, yet there are very few pickle-flavored sauces actually available in today’s market. Luscious Lychee – Lychee is gaining popularity across markets, bringing a soft, subtle sweetness and floral aroma to cocktails that complements the renewed martini craze.

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Beverage 2025 Fine Dining Guest Recovery 450

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

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Marketing Social Media SEO Front of House 508

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

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Marketing Email Marketing Social Media SEO 132

Modern Restaurant Management

FEBRUARY 25, 2025

This shift demands a new approach to local marketing – one that prioritizes and enables nuanced queries, hyper-local engagement, and AI-powered discovery. Users rely on TikTok to learn about a restaurant’s ambiance, food presentation, and overall experience, even if the platform lacks detailed business information.

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SEO Social Media Customer Experience Customer Service 324

Modern Restaurant Management

MARCH 18, 2025

As a result, experiential marketing continues to gain traction, with 71 percent of 13- to 39-year-olds seeking immersive brand activations that offer real-world engagement. For restaurants, this presents an opportunity to create in-person experiences that satisfy the craving for authenticity and connection.

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2025 Sustainability Social Media Customer Experience 322

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

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The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

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Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

OCTOBER 17, 2024

The National Restaurant Association’s Restaurant Performance Index (RPI) demonstrates that a combination of inflation, consumers with less disposable income and rising labor costs have created a difficult market for restaurant owners. We frequently see issues at restaurants related to slips and falls, fires and worker injuries.

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Insurance Kitchen Safety Food Safety Employee Relations 417

Modern Restaurant Management

JUNE 23, 2025

No longer solely defined by crowded dining rooms, special occasions are increasingly being marked by the ease and comfort of takeout and delivery, presenting both opportunities and challenges for restaurants. "We’ve "That shift has only accelerated in recent years.

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Catering Delivery Specials Online Ordering 282

Modern Restaurant Management

APRIL 16, 2025

Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.

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Back of House Customer Experience Customer Service Hospitality 340

Modern Restaurant Management

MAY 30, 2025

This can present serious issues for a business. But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. Create Personalized Experiences A lot is being said when it comes to personalization in marketing these days. Sure, people are busy and always on the go.

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Customer Experience Customer Service Social Media Email Marketing 251

Modern Restaurant Management

DECEMBER 17, 2024

On the challenges sustainability presented in 2024, and how to balance sustainable sourcing and practices with cost concerns in the new year: Several key challenges arise when it comes to sourcing sustainable ingredients. Additionally, it identifies underperforming SKUs, offering actionable insights to help move inventory and increase sales.

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2025 Loyalty Program Online Ordering Customer Experience 419

The Rail

APRIL 30, 2025

restaurant leaders planned to use it for AI-driven guest marketing endeavors in 2024, according to market research from Restaurant365. With advantages that include higher efficiency, less guesswork, and targeted accuracy, theres no question that tools powered by AI can contribute to success in marketing, including at restaurants.

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Marketing Social Media Online Ordering Waste 130

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Marketing. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

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Franchise Franchising Operations Loyalty Program 536

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

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2025 Loyalty Program Social Media Fast Casual 419

Culinary Cues

MAY 12, 2025

Approach the sandwich as a professional chef approaches the presentation of a fine dining meal just without the pretention and costly trimmings that fine dining requires. [] PIZZA: Ahhhone of Americas and the worlds top menu items. Find your own voice in a market that is filled with 74 thousand pizzerias in the U.S.

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Fine Dining Seasonal Menu Front of House White Paper 348

Perfect Daily Grind

JUNE 24, 2025

As the global coffee market becomes increasingly competitive, roasters are looking for points of differentiation, and Nepal is emerging as a unique origin that could meet this demand. More roasters are looking for a point of differentiation Today’s global coffee industry presents unprecedented challenges for roasters and cafés.

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Sustainability Customer Experience Education 2025 196

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

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Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

JANUARY 2, 2025

The Off-Premises Dining Shift: Food That Travels Well Delivery and pickup continue to dominate the pizza market as off-premises dining solidifies its role in customer behavior. This automated approach ensures customers are presented with premium options at the right moment, without relying on staff to remember to offer them.

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Modern Restaurant Management

APRIL 15, 2025

QSRs should consider offering premium add-ons or smaller, higher-quality combos marketed with messaging that emphasizes balance, healthy ingredients, and responsible indulgence as opposed to bulk discounts or 'deal' messaging." " With some many selections, why are QSRs menus proving to be popular?

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Dine-in Pricing Magazine Definition 275

Goliath Consulting

APRIL 5, 2025

High-Quality Food and Presentation Delivering dishes that match or exceed customer expectations is critical. Ensure consistency in flavor, temperature, and presentation. Positive online interactions can turn a great experience into valuable word-of-mouth marketing.

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Customer Experience Email Marketing Customer Service Mobile Ordering 195

Modern Restaurant Management

DECEMBER 5, 2024

This shift in preferences presents in-store bakeries with a prime opportunity to refresh their offerings and boost seasonal sales through various channels. In an ever-evolving market, in-store bakeries that adapt to consumer desires and embrace seasonal opportunities are the ones that will thrive.

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Seasonal Menu Consumer Goods Customer Experience Social Media 221