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Menu Engineering: Innovating Menus for Profitability and Simplicity

Aaron Allen & Associates

In the dynamic landscape of the restaurant industry, one of the most critical challenges is striking a balance between offering innovative menu items and maintaining a simplified, navigable menu. This is what menu engineering is about. 2024 will be a great year for menu overhauls, not just LTOs. LTOs per week.

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Transforming Customer Experiences: Four Ways to Embrace Innovation in the Restaurant Industry

Modern Restaurant Management

To position your restaurant at the forefront of innovation, consider the following four key strategies and techniques: Seasonal and Trending Eats In a culinary landscape defined by constant change, incorporating seasonal ingredients and aligning with trending topics is a powerful strategy for attracting customers.

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CHEFS – WHAT DOES YOUR MENU REPRESENT?

Culinary Cues

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.

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Restaurant Innovation That Goes Beyond Menu Items

Modern Restaurant Management

We hear frequently how innovation is a mainstay for business survival and growth. Innovation helps restaurants stay competitive and those involved in operations and sourcing need to always be looking for the next thing that grabs attention, differentiates, and brings value to their patrons. Innovation Through Service.

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Every Employee Has a Role in Innovation

Modern Restaurant Management

Innovation, the late Peter Drucker pointed out in his landmark book, The Discipline of Innovation, is the “effort to create purposeful, focused change in an enterprise’s economic or social potential.” But where are your innovators? ” Innovation is a cool word, but at its heart is change.

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The year menu innovation got turbo-charged

Restaurant Business

2023 saw a lot of menu activity and unique food and drink launches. But many operators stuck with perennial favorites for LTOs.

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Engineered for Success: Boosting Profits through Intelligent Menu Planning

Modern Restaurant Management

Behind the scenes, strategic decisions greatly impact a restaurant's bottom line, and at the forefront of these is the art of menu engineering. Far from just a list of dishes, a well-engineered menu is a powerful tool that can significantly increase a restaurant's efficiency and profitability.

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