article thumbnail

‘A Smaller Footprint Isn’t a Limitation – It’s an Invitation to Get Creative’

Modern Restaurant Management

Restaurant industry challenges are pushing operators to be more creative and efficient with many opting for more multifunctional spaces – especially in a fast-casual setting. Another important factor is designing for restaurant seasonality, which can impact the success of restaurant significantly.

article thumbnail

How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Total New Customers refers to how many new customers your restaurant gains during a specific period because of your marketing efforts. For fast-food restaurants, the average paid CAC is $27, while the average organic CAC is around $9. Fast casual and casual dining restaurants are in the middle ground, between $83 and $125 of paid CAC.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Loyalty & Referral Programs: If your audience includes frequent diners, encourage repeat visits with rewards programs or discounts for referring friends. Values: Are they eco-conscious, looking for sustainable and local ingredients?

Marketing 195
article thumbnail

Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

Fast-casual spots usually dont have that luxury, so pricing needs to be tighter and more dialled in. Yes, competitor pricing can give you a ballpark idea of what customers in your area expect to paybut it shouldnt be your only reference point. Competitive pricing is helpful as a reference , not a roadmap.

Pricing 195
article thumbnail

Restaurant Staff Training 101

7 Shifts

Fine dining establishments may require staff to have in-depth knowledge of each dish, including wine pairings and ingredient sourcing, while a fast-casual restaurant may focus on quick service and consistent food prep. Let’s say you run a fast-casual restaurant.

Training 195
article thumbnail

From acqui-hire to vaporware: The new restaurant tech ABCs

Restaurant Business

Agentic AI “Able to accomplish results with autonomy, used especially in reference to artificial intelligence.” For fast-food restaurants, where every second counts, this could be a particularly valuable tool, especially as more transactions come through digital channels. Get today’s need-to-know restaurant industry intelligence.

Hiring 175
article thumbnail

How to Write Online Menu Descriptions (with Examples)

ChowNow

Highlighting local flavors communicates quality and makes menu items feel more special, especially on an online menu where youre competing for fast decisions. If youre running a casual spot or pushing takeout through your online ordering system , plain language wins every time. Specificity sells.

Menu 195