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Smart QSR and fastcasual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. So, what can marketers of fastcasuals do to bring people back to their brick-and-mortar locations?
When customers can pay quickly and without friction, it enhances their experience and shortens wait times, leading to improved customer satisfaction—particularly in fast-casual settings where speed is essential. According to Statista , the global online food delivery market size was valued at $151.5
Fast food and casual dining are currently seeing higher traffic. With dining out becoming more of an occasional treat, it's very important that guests have a great experience – whether that's at an upmarket restaurant or a fast food outlet. How can restaurants build successful loyalty efforts?
The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyaltyprograms, and digital innovations. based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price.
While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyaltyprograms. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.
Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller,
So much data is generated at every point within a restaurant, whether fastcasual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Data, Data, Data.
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fastcasual restaurants to adapt quickly to changing conditions. As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. For fast-casual or QSR brands, digital tableside ordering is equally beneficial. Loyalty Technology to Drive Daypart Engagement.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Let’s look at the reasons that full service/fastcasual restaurants may have music issues. There are technological solutions to this; for example, audio systems can be programmed to turn on at a certain time, and even change the tempo, genre and mood of music as the day goes on. Before anyone realizes it, the day is over.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.
It’s tempting to chase quick wins with deep discounts or paid promos, but those tactics usually eat into your margins as fast as they spike short-term numbers. Use Automated Email Marketing to Stay Top of Mind with Customers 88% of people check their emails every day, making email marketing one of the most effective ways to increase sales.
Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms.
And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!
To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn. They still want fast, friendly, accurate service and they expect tech to support that, not get in the way.
As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app. According to Tech Jury , the data analytics market is expected to reach $103 billion by 2021. Further, 97.2
As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base.
Fine dining venues benefit from understated elegance through embroidered logos on professional attire, while fast-casual concepts can leverage more dynamic graphics and color palettes to reflect their energetic atmosphere. Strategic use of color should inform uniform design decisions.
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.
Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fastcasual brands. Financial stability : Franchisees need a solid financial foundation to cover start-up costs and initial marketing efforts.
The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Restaurants are also implementing innovative retention strategies.
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience.
Offering discounts to incentivize customers to enroll and engage with loyaltyprograms has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.
First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.
As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base.
However, to truly attract and retain top talent, you’ll need more than a traditional approach to stand out in a competitive market. Consider a large Mexican fast-casual chain that implemented a tuition coverage program for employees pursuing degrees in fields like agriculture, culinary arts, and hospitality.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.
Fastcasual restaurants are popping up faster than you can say "build your own grain bowl." " They're somewhere between a full-service casual dining restaurant and a quick-service restaurant or fast food chain. Looking for tips on starting your fastcasual restaurant?
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Consumers Love Loyal Eighty-five percent of consumers are joining loyaltyprograms, and restaurant merchants know they need to capitalize. According to the 21st Annual U.S.
This gave rise to a variety of creative solutions including expansion to curated meal kits and market baskets. Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees.
Take the casual-dining chain, TGI Fridays, for example. The best thing to do is find online ordering software that is easy to set up, fast to get started with and doesn’t cost a lot of money. As a result, restaurant marketing, specifically digital marketing, is of extreme importance.
As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.
According to Upserve’s 2020 State of the Restaurant Industry Report, the industry will collectively lose $240 billion, with casual dining sales volume down by 60 percent and fastcasual down 50 percent. There’s no disputing that the past year has been extremely hard on the restaurant industry overall.
Expand Customer Loyalty : This year, many restaurants didn’t necessarily see a drop in topline sales, but instead suffered drops in visit frequency. In 2023, companies should lean into growing brand loyalty and engaging more deeply with existing customers even more as they look to offset drops in visit frequency in the category.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data. Marketing efficiency and effectiveness.
It factors in all your operating expenses, like labor, rent, insurance, equipment repairs, marketing, and more. Restaurant type: Whether you run a fine dining, fastcasual, or quick service concept plays a big role in potential margins. Labor costs keep rising, especially in markets with mandatory wage hikes or staff shortages.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
Enter the “Chief Translation Officer”—the person who bridges IT, operations, and marketing. Chris Demery, the CTO from Blaze Pizza , describes his role as “part translator” for his Marketing and Operations counterparts — ensuring data and systems work for every team, not just tech vendors.
This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.
Research has long suggested service with a smile reinforces the relationship between restaurant and customer, increasing tips and loyalty. According to Tech Jury , the data analytics market is expected to reach $103 billion by 2021. Now this is a common occurrence, thanks to restaurant loyaltyprograms and smart technology.
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