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To rebound, I recommend hiring a trusted marketing professional or team that understands your vision and can execute strategies that help your restaurant thrive. Guests also want an experience, not just a meal, so messages that promote unique dining events, themed nights, or a fun atmosphere can create excitement.
By Sarah Jarosz, Contributor Socialmedia has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, socialmedia can be a powerful tool to help you attract new customers and build brand awareness.
Develop weekly schedules that account for staffing, inventory, and major events. Designate experienced staff to mentor new hires, handle onboarding, or run training sessions. Ask a team member to post socialmedia updates or answer customer inquiries online.
Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, socialmedia marketing, and more. I’ve also taken surveys on socialmedia and asked people what they wanted to see and eat. They are the ones leaving reviews and making socialmedia posts.
With over 5 billion people using socialmedia globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use socialmedia to drive more traffic to your establishment, in-person and digitally.
To do so, you must have an optimized website and engaging socialmedia profiles. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. It's an active marketing tool.
Plus, using pictures of your restaurant and food on socialmedia is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by socialmedia. Spearheading promotional events. Optimizing your website and socialmedia pages.
Extreme weather events have become a major cost driver, with 92 percent of respondents believing it impacted their business in 2024. From Hurricanes Milton and Helene to Los Angeles wildfires, these events have disrupted operations and supply chains nationwide, with 79 percent reporting that they have led to rising general costs.
This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and socialmedia campaigns. Responding to customer feedback on socialmedia, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.
However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Hire Specialists. Given the unpredictable nature of circumstances today, you need to promote and market the event.
Consumers and customers have changed their behavior due to the events of the previous year. Prominently advertise your commitment to these safety and health guidelines in your socialmedia page and website. Send them over a selection of your best food and ask them to make posts about it on their blogs or socialmedia feeds.
As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event.
If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.
It’s best to hire a professional photographer for this. So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine. Use SocialMedia to Promote Your Business. Ghost kitchens are a modern concept, so using modern promotional techniques like socialmedia makes sense.
Invest in an Online Presence Socialmedia platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Having a socialmedia page is important, and claiming your property across all social platforms is recommended. In many cases, trends are a good thing.
The image-based social network now has a revenue of approximately $6.84 To start out with any kind of socialmedia for business, planning is key. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram has come a long way since its inception in 2010.
Two-thirds of new hires signing up for DailyPay. Now more people are back to work and everyone is hiring. That’s why being creative and flexible has been a key mindset for hiring.” ” Being creative and flexible has been a key mindset for hiring. People were in between jobs or suddenly out of work.
The Double-Edged Sword of SocialMediaSocialmedia has reshaped how restaurants connect with guests, offering instant access to specials, menu highlights, and community events. One of the easiest ways to reduce hiring friction is by streamlining the application and interview process.
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
In a world driven by socialmedia and online search, sales tactics are essential to generate revenue. Organize Local Seasonal Events. Local cheese makers invite locals and tourists to this event, and the peaceful village becomes a top tourist destination over that period of time. Follow SocialMedia Trends.
So make sure you either hire a professional photographer or use a high-quality in-house photographer to take pictures of your dishes. Bad photography can make good food look awful, so make sure you hire the right photographer to get the best results. Select the Right Size and Format.
Restaurant website design: Taking a DIY approach vs. hiring a web development team Consider whether you want to build your restaurant's website or hire someone to do it for you. Do I have the budget to hire a web development team? Socialmedia is a great place to engage with customers.
Socialmedia is the tool to achieve it all, provided you do it right. Implement these socialmedia tips into your restaurant marketing plan to take your restaurant to the next level. Are you promoting events? Maybe sharing your work culture and trying to hire awesome people? After all, it’s your baby!
From venue information, menus, pack lists, hiring, timelines, etc., INVEST IN SOCIALMEDIA. According to Nation’s Restaurant News, strategic socialmedia marketing ideas for restaurants can drive sales and increase foot traffic (11). More ideas can be found in our earlier blog, “5 Steps To Do SocialMedia Right.”)
Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. Find these candidates by hiring slowly: Use platforms like Poached Jobs and AllBartenders.com and ask for referrals by reaching out to family, friends, business partners, and other connections in the hospitality industry. Step 2: Track job candidates.
The website should allow them to enter the type of event they want catered, date, location and number of expected guests. When the catering manager calls back, they should sound excited to cater the customer’s event! Hire a Good Catering Manager One of the most important things a catering manager does is marketing.
When staff are unhappy, you lose more than just the cost of hiring and training. Post about them on socialmedia. Host a team social Teamwork and collaboration are essential for your operations to run smoothly. He hired them on the spot, and they've grown within the company since.
Include key milestones like finalizing the lease, completing renovations, hiring staff, ordering equipment, and doing test runs of your menu. Hire and Train the Right Team Staff can make or break your new restaurant. The right team brings your vision to life, while the wrong hires can lead to poor reviews and high turnover.
“Immediately after the event the team meets to gather feedback and create a recap,” Kurt Pahlitzsch, Vice President of Casual Dining at Doherty Enterprises, franchisee of Chevys, told Modern Restaurant Management (MRM) magazine. “It is now the largest Cinco de Mayo party in the Chevy’s restaurant system.”
There are many restaurants who’ve never touched advertising or socialmedia, and they’ve been the neighborhood’s go-to spot for decades. See how they’re branding themselves online and across socialmedia, and what kind of promotions they’re running throughout the week. Share recipes or videos of ‘how it’s made.’
Although TikTok is gaining popularity as a restaurant discovery tool, Instagram remains the most popular socialmedia platform overall for finding new restaurants. They also reported interest in additional workplace offerings such as restaurant pop-ups, food trucks, grab-and-go, and special events. Let them eat… in bed?
The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.” The couple created their popular hashtags as a way to centralize and organize content created by a wide array of food bloggers on socialmedia. But what does that actually mean?
Another client thought that showcasing his dishes, menu, events, etc. Alternative: apply the idea to socialmedia—i.e., Investment #6: Hire a New Manager – Salary: $52,000. Tip: whenever you find a great manager, hire them immediately! It will not improve efficiency and it will raise, not lower, costs.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, socialmedia marketing, sustainability and third-party delivery. For this reason, a lot of restaurants are going to start hiring delivery staff, even if they never did before.
Hiring and retaining staff has always been a challenge for businesses in the food industry. High turnover not only disrupts business operations but also leads to increased costs and time spent on hiring and training new staff. With an average turnover rate of 79.6% Always include the starting wage or salary range in your job postings.
They’re less expensive than hiring additional labor. As for the diners who do eat at your establishment, they expect you to make it worth their while, and they aren’t afraid to tell you — and socialmedia — if the experience sucks. The bottom line? The icing on the cake?
It is an ongoing process at La Vida nurtured through a series of programs, events, and celebrations to facilitate these connections and prove it to our staff. Whether it is a socialmedia post , or collaborative video , the efforts are more than rewarded with the morale benefit. And we’re just getting started.
These social networks don't have the capabilities your restaurant needs to become an online business. Here are a few things to consider: The pros and cons of the DIY approach to restaurant website design Pros: Making your own website for your restaurant is much more affordable than hiring professional help.
This acquisition is a transformative event for FAT Brands in terms of scale and brand awareness. To celebrate 40 years, Plamondon Companies hosted a “drive-by” event on August 5 at the Roy Rogers on Route 40, the first Roy Rogers founded by Peter Plamondon Sr. Seated acquired digital event booking platform VenueBook.
Some events like this may be out of our control – but how we deal with them lies squarely on our shoulders. If it is any consolation – numerous other industries will take time to recover to business levels of 2019 – so they will be slow to hire. There has never been a more important time to MASTER SOCIALMEDIA.
This is where hiring professional restaurant equipment movers becomes crucial. Start by announcing your move as early as possible on all your communication channels socialmedia, email newsletters , and in-person interactions. Get involved with local events, sponsor community initiatives, or collaborate with nearby businesses.
As for marketing, focus on cost-effective strategies such as socialmedia and email marketing. Additionally, they have potentially high labor costs when it comes to hiring seasoned baristas since their skills are more in demand. They provide a social atmosphere and may feature live music, sports screenings, or themed nights.
In a world driven by socialmedia and online search, sales tactics are essential to generate revenue. Organize Local Seasonal Events There is a tiny village called Banon in the French Provence. Local seasonal events have always been among the top sales tactics for the hospitality industry.
What comes to mind when you hear there is an expected surge of over a million possible guests entering your city for a weekend event? But this was Super Bowl LIII – one of the biggest events in the country each year. Excitement? How about all three? Nothing is more important than organizing, planning and knowing when to be flexible.
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