Modern Restaurant Management

NOVEMBER 4, 2021

This all equates to less wasted ad spend and a more loyal user base. What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging. The question for brands expands from “did my location-based marketing efforts work?”

Mobile Ordering 199

Mobile Ordering Marketing Menu Fast Casual 199

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 146

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 146

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. Trust us, it’s not.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers. This can help increase sales and also encourage repeat business.

Loyalty Program 165

Loyalty Program Social Media Email Marketing Online Ordering 165

ChowNow

JUNE 10, 2024

Invest in Diner Marketing: Marketing is a great way to attract new customers and drive repeat orders from loyal diners. Leverage diner contact and ordering trend data to send targeted emails and push notifications to hungry diners. Check out this article to learn more tips to optimize your menu for upselling.

Social Media 78

Social Media Online Ordering Website Management Inventory 78

The Restaurant Times

JANUARY 13, 2022

A survey conducted by Too Good To Go indicates that more than 1/3rd of the bakery output in the UK ends up being wasted. This is where it is recommended to start a waste-free bakery. Research by Too Good To Go states that around 50% of the UK bakeries have a documented plan in place to reduce food waste. Source: Pinterest.

Waste 52

Waste Kitchen Safety Equipment Social Media 52

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Modern Restaurant Management

DECEMBER 22, 2021

There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. They also can send alerts directly to your email or smartphone via an app or a text. But where can you start? Viewing real-time stats and statuses.

2022 243

2022 Equipment Email Marketing Customer Service 243

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Embrace the Suck

FEBRUARY 12, 2020

It’s the solutions to how you deal with those problems that are the great divide between those that struggle, from those that thrive to the rare few that drive their market. Your goal should always be to dominate your market. You’re not marketing enough. I’m not a fan of competition. 38% is related to tone.

Coaching 337

Coaching Email Marketing Communication Workshop 337

Modern Restaurant Management

JANUARY 4, 2022

Armed with the right information, restaurants can develop hyper-targeted marketing campaigns triggered by behavior from the point of acquisition throughout the customer lifecycle. This means an email marketing message turns into a deeper conversation with each customer.

Point of Sale 212

Point of Sale Customer Service Email Marketing Website Management 212

Modern Restaurant Management

FEBRUARY 27, 2023

Businesses can run promotions, such as early bird specials, to attract budget-conscious diners and use an email database to get the word out. Use creativity to market a restaurant on a limited budget. Careful forecasting can help improve order accuracy and reduce waste. It also may be time to update the restaurant’s menu.

Cash Management 186

Cash Management Point of Sale Inventory Email Marketing 186

7 Shifts

JANUARY 31, 2024

Inventory management Managers need to ensure the kitchen is stocked with the right amount of food so that nothing is wasted and as few items need to be 86'ed as possible. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

JANUARY 8, 2024

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

The Rail

MARCH 27, 2024

A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from. Reduce the food waste you generate.

Email Marketing 52

Email Marketing Point of Sale 2024 Seasonal Menu 52

Marketing4Restaurants

MAY 20, 2021

There are just so many things you can do to spread the word about your restaurant and Martec (marketing technology) is essential in doing this. There are several tools available which you can use to boost your restaurant marketing campaigns. It gives you a good understanding of how effective your marketing campaigns are.

Technology 52

Technology Email Marketing Marketing SEO 52

Modern Restaurant Management

DECEMBER 8, 2023

“Instead of wasting time and money scrubbing pots, rewashing and polishing glassware, you can focus on better serving your guests and flipping tables faster. If you don’t yet have an email distribution list, consider adding to your social media or even adding to your menu to get your repeat customers interested.

Food Supply 114

Food Supply Seasonal Menu Email Marketing Front of House 114

Apicbase

FEBRUARY 29, 2024

It is estimated that the US food service sector wasted 13 million tons of food in 2022, up from 9.15 85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. It is estimated that the US food service sector wasted 13 million tons of food in 2022, up from 9.15

2024 52

2024 Operations 2023 Loyalty Program 52

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.

Marketing 61

Marketing 2021 Social Media Website Management 61

Modern Restaurant Management

DECEMBER 28, 2023

Moreover, predictive analytics and machine learning algorithms are being utilized for demand forecasting, effectively minimizing food waste and optimizing inventory management. The ability to gauge real-time customer satisfaction is a game changer for restaurants aiming to adapt and thrive in an evolving market.

2024 120

2024 Dietary Restrictions Customer Experience Customer Service 120

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

RGU

JANUARY 1, 2020

Debra Murphy As I was working on my content audit , I came across a couple of posts on small business marketing trends for the years 2013 and 2014. Each trend became a marketing must-have for small businesses. I’ve consolidated the content and updated the small business marketing trends to reflect the value they provide today.

Small Business 52

Small Business Marketing Email Marketing Mobile Ordering 52

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

Modern Restaurant Management

DECEMBER 4, 2023

A virtual queuing system has the ability to deliver promotions or other marketing materials directly to a captive audience: people already doom-scrolling on their devices or simply awaiting status updates. This effort transforms previously wasted downtime into productive interactions with your brand.

Customer Experience 192

Customer Experience Customer Service Technology Communication 192

Goliath Consulting

JUNE 23, 2023

Predictive analytics, for example, can empower restaurants to anticipate customer demand, enabling them to optimize inventory levels, reduce food waste, and minimize costs. Marketing and Promotion AI’s data-driven capabilities enable restaurants to deliver personalized marketing campaigns.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Social Media Marketing. Email Marketing.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Ken Burgin

NOVEMBER 15, 2021

Create a Balanced Wine List – make it smaller than you had pre-Covid; that’s what the new rule of menu marketing is all about. Some imports, some from Australia and some you can call Local – the L-word is magic for menu marketing. Watch for waste and over-pours – the stocktake system should pick up on that.

Point of Sale 147

Point of Sale Back of House Beverage Email Marketing 147

Open for Business

MAY 19, 2023

These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount. With the promise of lower labor costs, less waste, more effective marketing, and a better guest experience, it’s easy to see why.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Modern Restaurant Management

JUNE 1, 2021

As an added benefit, this can free up time that restaurant staff may have previously wasted taking orders via phone, while simultaneously increasing order accuracy. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind.

Ordering 178

Ordering Technology Mobile Ordering Online Ordering 178

EATER

NOVEMBER 21, 2022

Can an app promising discount, end-of-day goods make a dent in America’s food waste problem? Now, in a bid to reduce food waste, an app is using the appeal of cheap, unexpected food to motivate consumers to buy items restaurants would otherwise throw away. Next, I tried picking up some actual food waste. Lille Allen/Eater.

Waste 104

Waste Consumer Goods Food Truck Front of House 104

Bingage

JANUARY 29, 2021

So let’s start without wasting time. Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. With CRM for the restaurant, it is easy to automate SMS marketing. How does it work?

2021 98

2021 Email Marketing Demo Loyalty Program 98

Web Diner

SEPTEMBER 17, 2020

Here is all you need to know to develop restaurant marketing strategies for the new economy. Someone once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” It is vital to optimize and establish new restaurant marketing strategies for the new economy.

Marketing 36

Marketing Email Marketing Social Media Online Ordering 36

Restaurant Clicks

JANUARY 3, 2019

A new year is here and the world around us changes every day when it comes to keeping up with marketing trends and technology for your restaurant business. “No one plans to fail, they only fail to plan” Start this yea with a solid restaurant marketing plan. Check out the free marketing plan template download here.

2019 61

2019 Marketing Email Marketing Social Media 61

Focus POS

SEPTEMBER 10, 2020

Don’t waste money paying for functions that you don’t need, and don’t sacrifice quality just for a cheap system that doesn’t quite fit right. Restaurants can leverage software like upselling prompts to conduct better and more effective marketing. Take that into consideration when you’re planning your marketing strategy.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 159

2020 Influencer Point of Sale Food Safety 159

Modern Restaurant Management

SEPTEMBER 2, 2022

However, low-quality content that is not optimized for SERPs may simply waste your time and effort, especially if it is not targeting relevant and attainable keywords that have commercial intent. A successful content marketing campaign should also help keep more customers for your restaurant long-term as well.

SEO 177

SEO Social Media Audits Point of Sale 177

Open for Business

JUNE 30, 2023

Brand voice also extends to the persona of your social media posts, the way you respond to online reviews , and the voice you use in marketing emails. Centering the guest experience can also shape how you write your restaurant’s menu, market your restaurant, and create a dining experience that builds loyalty with your guests.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78