SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Modern Restaurant Management

DECEMBER 22, 2021

There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. They also can send alerts directly to your email or smartphone via an app or a text. But where can you start? Viewing real-time stats and statuses.

2022 244

2022 Equipment Email Marketing Customer Service 244

Modern Restaurant Management

FEBRUARY 27, 2023

Businesses can run promotions, such as early bird specials, to attract budget-conscious diners and use an email database to get the word out. Use creativity to market a restaurant on a limited budget. Careful forecasting can help improve order accuracy and reduce waste. It also may be time to update the restaurant’s menu.

Cash Management 189

Cash Management Point of Sale Inventory Email Marketing 189

Embrace the Suck

FEBRUARY 12, 2020

It’s the solutions to how you deal with those problems that are the great divide between those that struggle, from those that thrive to the rare few that drive their market. Your goal should always be to dominate your market. You’re not marketing enough. I’m not a fan of competition. 38% is related to tone.

Coaching 330

Coaching Email Marketing Communication Workshop 330

Modern Restaurant Management

JANUARY 4, 2022

Armed with the right information, restaurants can develop hyper-targeted marketing campaigns triggered by behavior from the point of acquisition throughout the customer lifecycle. This means an email marketing message turns into a deeper conversation with each customer.

Point of Sale 215

Point of Sale Customer Service Email Marketing Website Management 215

Modern Restaurant Management

DECEMBER 8, 2023

“Instead of wasting time and money scrubbing pots, rewashing and polishing glassware, you can focus on better serving your guests and flipping tables faster. If you don’t yet have an email distribution list, consider adding to your social media or even adding to your menu to get your repeat customers interested.

Food Supply 117

Food Supply Seasonal Menu Email Marketing Front of House 117

The Rail

MARCH 27, 2024

A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from. Reduce the food waste you generate.

Email Marketing 52

Email Marketing 2024 Point of Sale Seasonal Menu 52

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

7 Shifts

JANUARY 31, 2024

Inventory management Managers need to ensure the kitchen is stocked with the right amount of food so that nothing is wasted and as few items need to be 86'ed as possible. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

DECEMBER 4, 2023

A virtual queuing system has the ability to deliver promotions or other marketing materials directly to a captive audience: people already doom-scrolling on their devices or simply awaiting status updates. This effort transforms previously wasted downtime into productive interactions with your brand.

Customer Experience 202

Customer Experience Customer Service Technology Communication 202

EATER

NOVEMBER 21, 2022

Can an app promising discount, end-of-day goods make a dent in America’s food waste problem? Now, in a bid to reduce food waste, an app is using the appeal of cheap, unexpected food to motivate consumers to buy items restaurants would otherwise throw away. Next, I tried picking up some actual food waste. Lille Allen/Eater.

Waste 116

Waste Consumer Goods Food Truck Front of House 116

Modern Restaurant Management

DECEMBER 28, 2023

Moreover, predictive analytics and machine learning algorithms are being utilized for demand forecasting, effectively minimizing food waste and optimizing inventory management. The ability to gauge real-time customer satisfaction is a game changer for restaurants aiming to adapt and thrive in an evolving market.

2024 123

2024 Dietary Restrictions Customer Experience Customer Service 123

Modern Restaurant Management

JANUARY 8, 2024

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Goliath Consulting

JUNE 23, 2023

Predictive analytics, for example, can empower restaurants to anticipate customer demand, enabling them to optimize inventory levels, reduce food waste, and minimize costs. Marketing and Promotion AI’s data-driven capabilities enable restaurants to deliver personalized marketing campaigns.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

Ken Burgin

NOVEMBER 15, 2021

Create a Balanced Wine List – make it smaller than you had pre-Covid; that’s what the new rule of menu marketing is all about. Some imports, some from Australia and some you can call Local – the L-word is magic for menu marketing. Watch for waste and over-pours – the stocktake system should pick up on that.

Point of Sale 147

Point of Sale Back of House Beverage Email Marketing 147

Open for Business

MAY 19, 2023

These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount. With the promise of lower labor costs, less waste, more effective marketing, and a better guest experience, it’s easy to see why.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

Modern Restaurant Management

JUNE 1, 2021

As an added benefit, this can free up time that restaurant staff may have previously wasted taking orders via phone, while simultaneously increasing order accuracy. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind.

Ordering 180

Ordering Technology Mobile Ordering Online Ordering 180

Modern Restaurant Management

NOVEMBER 4, 2021

This all equates to less wasted ad spend and a more loyal user base. What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging. The question for brands expands from “did my location-based marketing efforts work?”

Mobile Ordering 203

Mobile Ordering Marketing Menu Fast Casual 203

Modern Restaurant Management

APRIL 9, 2021

If you can boost your hiring rate from 1 in 10 candidates interviewed to 1 in 3, you’ll save a tremendous amount of time and not waste resources interviewing candidates who aren’t a good fit. Time-to-respond to candidates (via call, SMS text message, email). Hires happen in days, not weeks.

Hiring 189

Hiring Management Management Retail 189

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

SEPTEMBER 2, 2022

However, low-quality content that is not optimized for SERPs may simply waste your time and effort, especially if it is not targeting relevant and attainable keywords that have commercial intent. A successful content marketing campaign should also help keep more customers for your restaurant long-term as well.

SEO 180

SEO Social Media Audits Point of Sale 180

Focus POS

SEPTEMBER 10, 2020

Don’t waste money paying for functions that you don’t need, and don’t sacrifice quality just for a cheap system that doesn’t quite fit right. Restaurants can leverage software like upselling prompts to conduct better and more effective marketing. Take that into consideration when you’re planning your marketing strategy.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Bingage

JANUARY 29, 2021

So let’s start without wasting time. Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. With CRM for the restaurant, it is easy to automate SMS marketing. How does it work?

2021 98

2021 Email Marketing Demo Loyalty Program 98

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192

2020 Influencer Point of Sale Food Safety 192

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition, Toast offers products ranging from payroll and tips management to inventory management , email marketing and more.

2023 78

2023 Management Management Tip Distribution 78

Marketing4Restaurants

MAY 20, 2021

There are just so many things you can do to spread the word about your restaurant and Martec (marketing technology) is essential in doing this. There are several tools available which you can use to boost your restaurant marketing campaigns. It gives you a good understanding of how effective your marketing campaigns are.

Technology 52

Technology Email Marketing Marketing SEO 52

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Open for Business

JUNE 30, 2023

Brand voice also extends to the persona of your social media posts, the way you respond to online reviews , and the voice you use in marketing emails. Centering the guest experience can also shape how you write your restaurant’s menu, market your restaurant, and create a dining experience that builds loyalty with your guests.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Cut waste and reduce costs. Video shows how it’s used… Marketing and Promotion. Cutlery Polishers.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

Sling

JUNE 14, 2023

A restaurant scheduling template can help you plan for adequate coverage without overstaffing so you’re not wasting money. In today’s society, not providing these things could mean losing out on a large share of the market. To remain visible, consider improving your digital marketing game.

Customer Service 78

Customer Service Email Marketing Website Management Customer Experience 78

Deliverect

JULY 24, 2020

The systems automate many of the processes traditionally managed by staff, to eliminate human error, reduce waste, and prevent over-ordering. They save you time by automating a lot of the processes and use suggestive ordering to help you plan better and reduce food waste and save money.

Technology 110

Technology Mobile Ordering Front of House Online Ordering 110

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Market Your New Channel.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Restaurant Engine

JULY 28, 2021

You know that offering your customers specials is a terrific marketing tool. The recipe costing card not only helps you make a profit, but it also helps you control portion sizes while minimizing waste. The take-away here is knowing your audience and marketing your specials in the appropriate manner. The menu price.

Specials 111

Specials Pricing Email Marketing Advertising 111

Culinary Cues

APRIL 26, 2020

This is the time to make that determination and build it into your planning, marketing and experience. [] KEEP IT SIMPLE – DO IT EXTRAORDINARILY WELL. Make sure that your communication loop includes: website, Facebook, Twitter, Instagram, email blasts, signage, and word-of-mouth initiatives that keep your concept alive and well.

Guest Recovery 312

Guest Recovery Kitchen Safety Customer Service Food Safety 312

Lavu

APRIL 22, 2020

While a lot of restaurants still use this system for taking orders for delivery, it’s outdated, and it is wasting valuable time and resources. Are you taking delivery orders over the phone, entering them into your POS system, sending them to the kitchen, then having your delivery driver take them to your customers?

Delivery 91

Delivery Online Ordering Mobile Ordering Loyalty Program 91