January, 2021

How Restaurants Can Remain Competitive in 2021

7 Shifts

2020 was a year that the restaurant industry won’t soon forget. From a projected record growth at the top of the year to a decline of nearly $240 billion in sales and 2.5 million out of work, it was nothing short of devastating.

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How Fear Holds Your Restaurant Back

Embrace the Suck

Gather ‘round and allow me to tell you a tale. The names have been changed to protect those not so innocent. Let this tale be a precautionary lesson for you to not go down the same path lest you suffer the same fate as this restaurant did.

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How to Carefully Handle Customer Complaints

Indoor Media

With more and more people shopping online, this year has meant a slew of returned products, damaged goods, and unhappy customers. Sometimes, these outcomes are simply out of your control. But at other times, maybe something really did go wrong on your end — and that’s okay.


Culinary Cues

In the restaurant business there are really only two ways to view profit: a very small amount of profit balanced by very significant volume, or a significant amount of profit on far less volume. How you approach the design of your restaurant in this regard will determine nearly everything else.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

5 Ways to Promote Your Restaurant App to Customers


Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty.

Why Weighing is the Most Efficient and Accurate Bar Inventory Method

Sculpture Hospitality

Successful beverage inventory management results in a huge number of benefits for your bar. It helps your business to reduce drink shortages, limit waste, optimize reordering, avoid order mistakes, increase profits and much more. Industry & Technology

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Get Ready for the Post-COVID Economy Now!

Embrace the Suck

The bad news : Here we are, waiting for the world to end. I know I wrote a post a little while back saying that there would be a restaurant apocalypse in 2020. I did not see this curveball coming. The good news : The world is not going to end!

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4 Reasons Why Coupon Advertising Works

Indoor Media

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you’re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out.


Culinary Cues

It is always safe to say: “things change”. Change is an inevitable part of life and as we all know if we fail to recognize that and adapt – we can become obsolete.

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10 Email Marketing Ideas for Restaurants to Drive Sales


If your restaurant isn’t using email marketing, now is the ideal time to start. It may seem like a big undertaking—especially given everything else you’re probably managing—but it’ll be worth your while.

Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn what consumers expect, how habits are solidifying, and where to focus to drive the greatest impact.

??7 Secrets of Virtual Wine Tasting Kits You’ll Love

A Wine Story

Virtual Wine Tasting Kits. Virtual Wine Tasting Kits Virtual Wine Tasting Kits. How could any wine lover endure the pandemic without them? The Unified Wine Symposium recently featured an informative seminar about virtual wine tasting kits. These may shape the wine tasting experience of the future.

How NYC Restaurants Can Thrive Through the Winter

7 Shifts

"Winter is coming".said said every restaurateur in existence. 2020 was a tough year, and you made a ton of sacrifices and difficult decisions already. But 2021 is the year to evolve your restaurant for whatever comes next.

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The Perfect Recruiting Plan

Embrace the Suck

If you’re like the majority of restaurants and bars in your market, you’ve been struggling to find staff. Many operators are struggling to find any staff! Are they breathing? Can they form a coherent sentence? Hired!

10 Reasons Why POS Systems Are Better For Restaurants Than A Cash Register

BNG Point of Sale

Running a POS system for your business is a key way to speed up orders and improve customer service; this is a universal truth for both restaurants and bars alike. Businesses like restaurants and bars use today’s advanced POS systems to their advantage, and you can benefit from them, too.

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.


Culinary Cues

Our industry recently lost a giant of the professional kitchen. Chef Phil Learned stood tall in the kitchen of The Balsams Grand Resort in Dixville Notch, NH.

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5 tactics for restaurant success in 2021


To say that 2020 changed the restaurant industry would be an understatement. More than 110,000 restaurants have closed permanently or long term, according to the National Restaurant Association.

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Flexible Covered Period and Expanded Allowable Expenses Makes Newest Round of PPP Funds More Advantageous for Restaurant Businesses


At long last, Congress agreed on a new $900 billion stimulus package and the president signed it into law last week.

Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

Working IN Your Restaurant Doesn’t Work

Embrace the Suck

Author’s Note: This is an excerpt from my new book title Your Restaurant Culture Sucks! Coming out in late February 2021. You’ve heard it said to you by every consultant out there.You need to work ON your restaurant and not IN your restaurant.

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Rethink Your Restaurant Tech to Quickly Address Ever-Changing Consumer Demands

Modern Restaurant Management

As new challenges arise and consumers demand change, new technology solutions emerge to help restaurant owners keep up. The digital transformation will support restaurant owners in ways that may not have been previously possible. The speed with which the industry shifts is only increasing.


Culinary Cues

I have been thinking quite a bit lately about a comment made by Chef Jeremiah Tower during our recent podcast conversation. He stated: “The restaurant industry needs an Einstein Moment.”

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Do you think delivery and takeout isn’t right for your restaurant? Think again


2020 was a huge year for off-premise dining. Restaurants had to do whatever they could to survive. For some that meant stepping up their already hot delivery game using the latest tech.

What I Wish I Knew Before Buying A POS System

For multi-unit restaurant operators, poor technology decisions have disastrous, rippling consequences. Whether you have twenty locations or two hundred, the decision of which POS system to use can define your operation, team culture, growth potential, and profit margins — either by unlocking opportunity, or holding you back from it.

Controlling Restaurant Prime Cost by Empowering Store-Level Managers at All Your Locations


Controlling your restaurant’s prime cost, made up of your cost of goods sold (CoGS) and labor costs, is critical to your profitability. Prime cost represents the two largest controllable costs for your restaurant – food and labor.

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Breaking the Silence on Sexual Harassment


Les Dames d'Escoffier NY presents Breaking the Silence on Sexual Harassment. January 2021 Management #metoo Master Sommelier sexual harassment

2021 131

Excuse Me, Have You Seen My Core Values Running Down the Street?

Embrace the Suck

What’s going on with you? Seriously—why haven’t you started taking action on your big goals for this year yet? Still, waiting for a couple of key elements to fall into place? The position of the moon not favorable for this grand venture?

2021 288

Three Critical Restaurant Advertising Strategies for 2021

Modern Restaurant Management

2020 was difficult for everyone, and the restaurant industry wasn’t spared. With millions out of work and nearly 100,000 restaurants closing, the industry took a hard hit.

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Insight Into the Post-Pandemic Restaurant

This pandemic has brought permanent changes to the market and consumer behavior. But like all things, the crisis will pass, and people will start to explore how to resume normal activities. It’s crucial to ensure that your restaurant is ready to adjust and kick-start once the pandemic has passed. Here’s how to adjust your business model in order to get your restaurant back on track.


Culinary Cues

There are a handful of very significant decisions that we make in life – decisions that involve tremendous commitments of time, effort, focus, and yes – money.

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6 Restaurant Inventory Management Best Practices You Need to Know

Sculpture Hospitality

It may be repetitive and time-consuming, but restaurant inventory management really is one of the most important aspects of your job as a restaurateur. Bar Management Kitchen Management

How To: Dry Cleaner Coupon Advertising

Indoor Media

If you want to get ahead in this world, you’ll need to get busy. If you’re a small business, you need to be advertising locally, effectively, and immediately. Depending on your business, it may feel difficult to design a new campaign from scratch.

Restaurateur Connection 2020 MVP Winners


In our move to give Santé writers the broadest possible audience, we partnered with Aggregage last year to establish Restaurateur Continue Reading. January 2021 Management Publisher's Plate @restaurateur-connection @Restaurateur_C

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Protecting Revenue and Profitability During Unexpected Times

As the COVID-19 restrictions ease restaurants need strategies to adapt to crises in order to remain in business and protect profitability. The 2 ways of ensuring survival are protecting revenue and reducing costs. And the right technology can help. Read on to find out how.