January, 2021

How Restaurants Can Remain Competitive in 2021

7 Shifts

2020 was a year that the restaurant industry won’t soon forget. From a projected record growth at the top of the year to a decline of nearly $240 billion in sales and 2.5 million out of work, it was nothing short of devastating.

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How Fear Holds Your Restaurant Back

Embrace the Suck

Gather ‘round and allow me to tell you a tale. The names have been changed to protect those not so innocent. Let this tale be a precautionary lesson for you to not go down the same path lest you suffer the same fate as this restaurant did.

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How to Carefully Handle Customer Complaints

Indoor Media

With more and more people shopping online, this year has meant a slew of returned products, damaged goods, and unhappy customers. Sometimes, these outcomes are simply out of your control. But at other times, maybe something really did go wrong on your end — and that’s okay.


Culinary Cues

It is always safe to say: “things change”. Change is an inevitable part of life and as we all know if we fail to recognize that and adapt – we can become obsolete.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

5 Ways to Promote Your Restaurant App to Customers


Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty.

Three Critical Restaurant Advertising Strategies for 2021

Modern Restaurant Management

2020 was difficult for everyone, and the restaurant industry wasn’t spared. With millions out of work and nearly 100,000 restaurants closing, the industry took a hard hit.

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More Trending

Working IN Your Restaurant Doesn’t Work

Embrace the Suck

Author’s Note: This is an excerpt from my new book title Your Restaurant Culture Sucks! Coming out in late February 2021. You’ve heard it said to you by every consultant out there.You need to work ON your restaurant and not IN your restaurant.

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4 Reasons Why Coupon Advertising Works

Indoor Media

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you’re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out.


Culinary Cues

In the restaurant business there are really only two ways to view profit: a very small amount of profit balanced by very significant volume, or a significant amount of profit on far less volume. How you approach the design of your restaurant in this regard will determine nearly everything else.

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10 Email Marketing Ideas for Restaurants to Drive Sales


If your restaurant isn’t using email marketing, now is the ideal time to start. It may seem like a big undertaking—especially given everything else you’re probably managing—but it’ll be worth your while.

Insight Into the Post-Pandemic Restaurant

This pandemic has brought permanent changes to the market and consumer behavior. But like all things, the crisis will pass, and people will start to explore how to resume normal activities. It’s crucial to ensure that your restaurant is ready to adjust and kick-start once the pandemic has passed. Here’s how to adjust your business model in order to get your restaurant back on track.

Five Ways to Create a Safer Dining Experience and Workplace

Modern Restaurant Management

In response to the unparalleled challenges created by the COVID-19 crisis, restaurants are going to great lengths to adhere to countless hygiene protocols that will provide a safer, cleaner environment for their customers and employees.

Breaking the Silence on Sexual Harassment


Les Dames d'Escoffier NY presents Breaking the Silence on Sexual Harassment. January 2021 Management #metoo Master Sommelier sexual harassment

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The Perfect Recruiting Plan

Embrace the Suck

If you’re like the majority of restaurants and bars in your market, you’ve been struggling to find staff. Many operators are struggling to find any staff! Are they breathing? Can they form a coherent sentence? Hired!

Beverage Trends of 2021: Non-Alcoholic Drinks

Goliath Consulting

Now that 2021 is finally here, it’s out with the old and in with the new. And in the business side of beverages, no topic is more trendy right now than “functional beverages.” Functional drinks are just what it sounds like.

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Protecting Revenue and Profitability During Unexpected Times

The Coronavirus (COVID-19) pandemic is the latest example of unexpected turmoil, albeit on a larger scale, which initially caused voluntary, which initially caused voluntary and mandatory closings of dine-in areas as people needed to slow the virus spread by practicing social distancing. As the COVID-19 restrictions ease restaurants need strategies to adapt to crises in order to remain in business and protect profitability. The 2 ways of ensuring survival are protecting revenue and reducing costs. And the right technology can help. Read on to find out how.


Culinary Cues

There are a handful of very significant decisions that we make in life – decisions that involve tremendous commitments of time, effort, focus, and yes – money.

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5 tactics for restaurant success in 2021


To say that 2020 changed the restaurant industry would be an understatement. More than 110,000 restaurants have closed permanently or long term, according to the National Restaurant Association.

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Rethink Your Restaurant Tech to Quickly Address Ever-Changing Consumer Demands

Modern Restaurant Management

As new challenges arise and consumers demand change, new technology solutions emerge to help restaurant owners keep up. The digital transformation will support restaurant owners in ways that may not have been previously possible. The speed with which the industry shifts is only increasing.

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Restaurateur Connection 2020 MVP Winners


In our move to give Santé writers the broadest possible audience, we partnered with Aggregage last year to establish Restaurateur Continue Reading. January 2021 Management Publisher's Plate @restaurateur-connection @Restaurateur_C

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What to Consider When Purchasing a Point of Sale Solution for Your Restaurant

With the COVID-19 pandemic affecting virtually every industry, few have been hit harder than restaurants. Consumer preferences have shifted from what is trendiest to what is safest. They are looking for ordering and fulfillment options on a greater scale than ever before. The solution? A comprehensive restaurant point of sale (POS) system that helps owners gain actionable insight, master efficient operations, and become more competitive.

Get Ready for the Post-COVID Economy Now!

Embrace the Suck

The bad news : Here we are, waiting for the world to end. I know I wrote a post a little while back saying that there would be a restaurant apocalypse in 2020. I did not see this curveball coming. The good news : The world is not going to end!

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Flexible Covered Period and Expanded Allowable Expenses Makes Newest Round of PPP Funds More Advantageous for Restaurant Businesses


At long last, Congress agreed on a new $900 billion stimulus package and the president signed it into law last week.


Culinary Cues

I have been thinking quite a bit lately about a comment made by Chef Jeremiah Tower during our recent podcast conversation. He stated: “The restaurant industry needs an Einstein Moment.”

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Do you think delivery and takeout isn’t right for your restaurant? Think again


2020 was a huge year for off-premise dining. Restaurants had to do whatever they could to survive. For some that meant stepping up their already hot delivery game using the latest tech.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Don’t Let COVID-19 Erode Customer Experience

Modern Restaurant Management

As COVID-19 continues to impact the country, it is obvious that few industries are exempt from the impact of the pandemic.

Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too.

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Excuse Me, Have You Seen My Core Values Running Down the Street?

Embrace the Suck

What’s going on with you? Seriously—why haven’t you started taking action on your big goals for this year yet? Still, waiting for a couple of key elements to fall into place? The position of the moon not favorable for this grand venture?

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Controlling Restaurant Prime Cost by Empowering Store-Level Managers at All Your Locations


Controlling your restaurant’s prime cost, made up of your cost of goods sold (CoGS) and labor costs, is critical to your profitability. Prime cost represents the two largest controllable costs for your restaurant – food and labor.

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Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions


Culinary Cues

Our industry recently lost a giant of the professional kitchen. Chef Phil Learned stood tall in the kitchen of The Balsams Grand Resort in Dixville Notch, NH.

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Santé Gets a New Look for the New Year and Beyond.


Emiliano De Laurentiis. Serving you since 1996, Santé is about insights into the restaurant business. Whether you’re a restaurateur or a restaurant enthusiast, we are here to elevate hospitality standards.

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How and Why Zero Party Data Should Drive Restaurant Marketing 

Modern Restaurant Management

Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers.

How NYC Restaurants Can Thrive Through the Winter

7 Shifts

"Winter is coming".said said every restaurateur in existence. 2020 was a tough year, and you made a ton of sacrifices and difficult decisions already. But 2021 is the year to evolve your restaurant for whatever comes next.

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Maximize Your Margins Masterclass

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. It takes a lot of perspective and a ton of experience to optimize your net profit from within, so that's where we come in. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.