The rise of ecommerce in the coffee industry
Perfect Daily Grind
MARCH 20, 2023
Between 2014 and 2021, global ecommerce sales grew by over 269%. According to Statista, by 2027, the global ecommerce market will be worth almost US $7.4 billion. This figure has more than likely increased because of the Covid-19 pandemic, too. A recent study from the Pew Research Centre found that 90% of US citizens said the internet was “essential” for them during the pandemic.
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