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Fast food and food delivery gradually began changing that equation. AI Will Improve Customer Loyalty I don’t know believe there is any other industry in which customer loyalty is more important than it is in the restaurant industry – especially now.
Here’s how loyaltyprograms often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyaltyprograms, they use fewer than seven. So how can you make your loyaltyprogram stand out instead of going stale? Does that sound familiar?
The best customers are returning ones as members of top-performing loyaltyprograms are 77 percent more likely to choose their brand over competitors. Loyaltyprograms create those moments and start those familiar brand conversations, giving customers extra incentive to come back and stay engaged.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
As consumers expect more convenient ways to get their favorite meals – even more so than ever before amidst the pandemic – adding delivery has enabled restaurants to meet those demands and grow digital sales. In fact, delivery has become mission critical. Launching and scaling delivery involves a lot of moving parts.
Less than two decades ago, restaurant-quality meal delivery was largely limited to pizza and Chinese takeout. Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. When it comes to delivery, you can take the process into your own hands.
Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. The global online food delivery market size was valued at USD 221.65 from 2023 to 2030.
While it's crucial to stay informed, stepping back and allowing experts to take charge can be key to overcoming these challenges. First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyaltyprograms that keep customers coming back.
Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. There are three main types of information your restaurant should collect: Customer Information. Customer information is the personal information of each of your customers.
You have more information about your menu, your restaurant, your employees, and your customers than anyone else. The increasing accuracy of AI predictive models will accelerate delivery of high-quality foods while minimizing waste. How important is and do you expect gamification to be for drive-thru purchasing and building loyalty?
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. These insights will help anticipate individual preferences and empower restaurants to reimagine their loyaltyprograms and ordering systems with exceptional precision.
This recovery was largely supported by strong takeout and delivery sales, which played a crucial role in sustaining revenue streams. Platforms like zignyl help franchise owners cultivate a culture of excellence and loyalty by allowing franchisees to track achievements like hitting sales benchmarks or improving shift efficiency.
Simplifying LoyaltyPrograms Efficiency in integrating loyaltyprograms can distinguish between successful and failed initiatives. Franchises need to ensure that loyaltyprograms are consistent across all locations. This means easy sign-ups, uncomplicated point systems, and a hassle-free redemption process.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyaltyprograms and third-party delivery services. Consider the alarming pattern over the past three years.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Customer data can help you improve operations and make more informed decisions about staffing and inventory. Restaurants collect a ton of customer data.
In 2025, the US online food delivery market is expected to reach $424.9 Whether theyre grabbing takeout on the way home from work or scheduling a delivery for later that day, digital ordering has become the norm. Third-party delivery apps take a big cut of every salesometimes as much as 30%. billion in revenue.
Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Extending Guest Relationships Beyond the Meal.
If customer retention is a priority consider a digital loyaltyprogram or automated marketing tools. Real-Time Data & Analytics : Track sales trends, top-selling menu items, and peak business hours to make informed decisions. Beyond where customers place orders, how you manage deliveries matters just as much.
Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyaltyprograms. Online ordering and delivery apps. Here is an example of a restaurants branded app.
What are some things restaurant operators can do to deliver a better delivery experience? Consumers leveraging delivery have many reasons for ordering; maybe they are hosting a house of guests, or they are sick taking care of a child, or they are recovering from illness, or maybe they are just tired from a long week!
Delivery and DIY. If you have not put in a takeout or deliveryprogram, it's not too late. If you have not put in a takeout or deliveryprogram, it's not too late. If you do not have sufficient staff to deliver food, then you can partner with a third-party food delivery service.
Build a Customer LoyaltyProgram Were starting here because a loyaltyprogram is one of the most effective ways to build lasting connections with your customers, and its easier to set up than you might think. For example, the ChowNow Rewards Program makes it incredibly simple for restaurants to offer this experience.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. Google’s free business profiles enable your information to show up on search and maps. But the platform is where the real winners shook out.
Delivery and curbside pick-up reduced on-site staffing. The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Similarly, third-party delivery services such as DoorDash and Uber Eats, which each reportedly doubled their business last year, rely on restaurant digital menus.
Enter the cloud, which helps restaurant operators deliver services and make informed business decisions based on up-to-date data, right here, right now. For example, the cloud-AI combo provides information about a particular diner’s preferences, enabling you to suggest items based on historical information or offer customized coupons.
As brands scrambled to change their business models – whether through the adoption of touchless payments, delivery and curbside pickup, or the use of QR codes to access online menus – consumers were also forced to adapt their dining behaviors. Empowering Employees with the Right Tools and Training.
Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty. There are numerous avenues to building a dedicated customer base – from punch cards, to giveaways, to collecting contact information for any relevant future promotions or exciting news.
Build a Rewards Program to Encourage Repeat Visits Getting first-time guests through the door is the hard partbringing them back is much easier. A well-designed rewards program does just that, turning one-time customers into loyal regulars. A well-designed rewards program does just that, turning one-time customers into loyal regulars.
Claiming and optimizing your profile makes sure that your restaurant information is displayed accurately across all Google platforms, like Google Maps and the local 3-pack, which shows the top three results on Google searches. Once you’ve done this, ensure that all the information on your profile is accurate to build trust.
If you don’t already have a gift card program, now would be the time to launch one. Whether customers are dining in your restaurant or ordering for pick-up or delivery, highlight specific seasonal offers to help boost sales. Launch a LoyaltyProgram. Sell Physical and Digital Gift Cards. Make Your Menu Seasonal.
A majority of restaurants have shut down in-person dining and are relying more heavily on online orders and delivery. Many consumers are reluctant to return to in-person delivery and continue to opt for contactless delivery options. Try offering a discount in exchange for some of their information.
Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery? Online Ordering Trends: See who prefers delivery vs. pick-up, and which menu items are most popular online. Do they rely on social media, local events, or partnerships with delivery services? or How often do you order delivery?
. “At a time when restaurants are continuing to face increased costs of operation, owners must be cognizant of not only the customer experience but also the impacts their changes will have on loyalty patterns. A loyaltyprogram is a must-have and it’s an investment restaurant cannot not afford to lose.
New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
Other restaurants never completely closed but were met with the immense task of sharing new protocols and offerings at a sometimes seemingly dizzying rate, including offerings of curbside pickup, delivery options and revised hours of operation, as well as in implementing preemptive customer safety precautions.
Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. Implementing Strategic LoyaltyPrograms Well-crafted loyaltyprograms create important data on consumer preferences and behavior in addition to concrete incentives for returning.
Online Ordering and Delivery Platforms Integrating online ordering and delivery can open new revenue streams and cater to the growing demand for convenience. Loyaltyprograms incentivize customers to return, increasing visit frequency and average spend.
Luckily, those tools already exist, enabling restaurant owners to save money, expedite contactless set-up and payments, and even fulfill customer orders directly (no outside delivery app necessary) on platforms that stay in-line with the restaurant’s brand image. It’s a connected way to ensure the customer remains happy.
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. That includes taking the order, processing payments, setting up delivery, and even stepping in on customer support. And for many restaurants, they still serve a purpose.
Americans preferred to pick-up their food (38 percent US vs. 22 percent UK), while the UK preferred home-delivery (57 percent UK vs. 33 percent US). Restaurants vs. delivery services. Despite the popularity of third-party delivery apps, many consumers prefer to interact directly with the restaurant itself.
Additional funding has been allocated for the Paycheck Protection Program (PPP ). For more information, visit: sba.gov/paycheckprotection. How to ramp up takeout and delivery operations. Updates to the “Make it Now” platform are made regularly as industry needs and available information evolves.
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