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As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. The simplicity and convenience of these payment methods will boost customer satisfaction and increase revenue by reducing checkout hesitation and encouraging higher spending.
Fast food and casual dining are currently seeing higher traffic. Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty.
The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyaltyprograms, and digital innovations. based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
Smart QSR and fastcasual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. So, what can marketers of fastcasuals do to bring people back to their brick-and-mortar locations? Clean up your online NAP data.
Every restaurant’s mission is to get customers in the door and then keep them coming back for more. While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyaltyprograms. The benefits of loyaltyprograms are clear, and the industry is responding.
After successfully opening a second location in Kernersville, NC, and planning for a third one, the fast-casual gourmet slider brand has started franchising and plans to grow strategically in the Southeast region. Most recently, he co-founded Sammy's Sliders with chef Sammy Gianopoulos.
So much data is generated at every point within a restaurant, whether fastcasual or fine dining. – Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage.
If the music is too loud or inappropriate, the guest’s night is ruined and their money wasted, no matter how good the food or service. When full-service restaurants don’t have music, they are unwittingly sending a message to their guests: GET OUT. To take the brand even further, a music program will match the dayparts.
In a recent report shared by TouchBistro on the State of the Restaurant Industry for 2025, data provides key insights into a year marked by both significant hurdles and notable resilience for the restaurant franchising industry and quick-service restaurant (QSR) operators.
Here are a few examples of tech-centered solutions to ease the ongoing labor crisis in restaurants by putting more functionality directly in the hands of customers: Digital Tableside Ordering to Support Service Staff. At full-service restaurants, servers are responsible for crucial tasks. Customers skip the line entirely.
In the food service industry, branded apparel is a critical extension of your business's identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement.
Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms.
It’s tempting to chase quick wins with deep discounts or paid promos, but those tactics usually eat into your margins as fast as they spike short-term numbers. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app. But what if you aren’t the fast-food giants of the world? Gluten-free buns, please.
In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fastcasual restaurants to adapt quickly to changing conditions. Former competitors are now part of the same umbrella company. Brands are also dipping their toes into the metaverse.
Consider a large Mexican fast-casual chain that implemented a tuition coverage program for employees pursuing degrees in fields like agriculture, culinary arts, and hospitality. Similarly, a prominent fried chicken QSR recognized the limitations of its existing scholarship program, which primarily benefited traditional students.
On the other hand, when you know exactly who your ideal customers are, you can craft an experience that resonates with customers on a deeper, emotional level, creating a connection that will keep them coming back for years. Key customer factors that influence dining preferences, from demographics to behavior.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. An issue that may arise from this in 2024 is data privacy.
Offering discounts to incentivize customers to enroll and engage with loyaltyprograms has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.
We were entering the saturated fast-casual burger space and knew we needed to make an impact. Another challenge many restauranteurs might not be considering is the impact third-party delivery services like Door Dash have on your brand. Nuance also extends to the service.
But two non-negotiables have remained strong for diners: convenience and loyalty. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible. They also want convenience and frictionless digital experiences.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it.
Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." Both sides agreed that a negative take-out experience – ranging from a reduced menu to poor service – was a deal-breaker. Restaurants vs. delivery services. Can't touch this.
As mentioned before, this expands the need for loyaltyprograms, and also demands an agile technology stack that can go where customers are, as well as bring customers in. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.
In this edition of MRM Research Roundup, we have news on understanding customerloyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The impact of COVID-19 on customer behavior was experienced swiftly f by all industries.
Over the past several months we have seen customers modify their business models to accommodate restrictions and consumer preferences. Freshii has since extended the program to include the private sector, offering meal combos ordered through their app or major aggregators (UberEats, Skip the Dishes, etc.),
Some well-run quick service restaurants can push it as high as 17% , while full service restaurants tend to sit on the lower end range of 4%-5% due to higher labor costs and more complex operations. Concept and service model: A counter-service taco shop has a very different cost structure than a white-tablecloth steakhouse.
Fastcasual restaurants are popping up faster than you can say "build your own grain bowl." " They're somewhere between a full-servicecasual dining restaurant and a quick-service restaurant or fast food chain. Looking for tips on starting your fastcasual restaurant?
According to Black Box Intelligence and Snagajob , full-service restaurants are feeling the pinch and report approximately six fewer employees in the back of house and three fewer in the front of house. Things like customized tags and cost reporting can create detailed, valuable forecasts.
According to Upserve’s 2020 State of the Restaurant Industry Report, the industry will collectively lose $240 billion, with casual dining sales volume down by 60 percent and fastcasual down 50 percent. When establishments put the customer first, every business decision revolves around that priority.
Furthermore, about 60 percent of customers order food online at least once a week and 31 percent order online at least twice. It’s also a system that excludes all those customers searching for easy ways to order online. Take the casual-dining chain, TGI Fridays, for example.
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. A failure to handle complex orders with speed and accuracy can damage the customer experience for almost half of customers and lead to lost business. Top 100 Places to Eat in the U.S.
Mobile wallets are expected to record a strong footprint in restaurants on account of the ongoing concerns over sanitation as well as minimizing contact between customers and staffers. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.
For example, rather than giving heavy discounts on items they’re already seeing margin hits from, restaurants can incentivize customers to purchase other items that provide better returns. Stores should play into these cult-following areas and design them to be convenient and easy for customers to enjoy.
Restaurants will adopt mobile-first hardware architectures and API-connected software platforms that can be unified at every digital touchpoint, from order taking at POS or self-service, to food prep in smart kitchens, to service in-house, and finally delivery to in-restaurant tables or the customer’s front door.
Much has already been written about these changes, but our analysts suggest that the stickiness of these behaviors is a good indicator that a different kind of customer will arise out of the post-pandemic ashes. Staying nimble will allow operators to respond with value-oriented menus to meet their customers where they are.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Full-Service Restaurants Hit Hardest by the Crisis. Quick service and fastcasual were the best performing segments based on sales growth during March.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customerloyalty. If so, you’re not alone.
While there was a strong desire to return to pre-pandemic norms, many businesses underestimated the lasting impact of COVID-19 on customer behaviours and preferences. Co-founder, Carbonate Looking back at 2023, I witnessed a significant shift in how restaurants approach loyaltyprograms.
Before adopting a system in which only cards or mobile payments are allowed, restaurant owners should balance the benefits against the risk of losing customers who prefer, or need, to pay with cash. There are also plenty of customers who have access to banks but prefer to use cash for personal reasons such as privacy issues and data security.
The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.
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