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Case Study: How a Food Truck Can Open Doors to Restaurant Ownership

Modern Restaurant Management

Kyle Gorlie opened his Vet Chef food truck in 2016. But Gorlie’s plans don’t stop with the food truck. In fact, a restaurant was his initial plan after graduating from culinary school until he started planning and realized a food truck was a better choice. Why Is a Food Truck a Smart First Step?

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Niche Marketing for Restaurants: Finding Your Audience (Infographic)

Modern Restaurant Management

Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? The Advantages of Finding Your Niche.

Marketing 492
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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. ” A Year of Challenges U.S. ” A Year of Challenges U.S.

Marketing 221
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Restaurants Pivot to the new ‘Post-COVID’ Consumer Behavior Patterns

Modern Restaurant Management

It’s not enough just to recover, retail and specifically restaurants and the food industry are compelled to pivot, adapt and create a model that will endure. The use of delivery apps, like UberEats and DoorDash, provided a much-needed revenue stream allowing restaurants to rely less on an in-person brick-and-mortar experience.

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MRM Research Roundup: Destination Dining, Voice Commerce, and the Force of Fast Food

Modern Restaurant Management

In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. The data revealed that 60 percent of consumers surveyed prefer human staff versus AI-managed customer support, despite the potential for increased service efficiency.

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How Insurance Needs Differ for Traditional Restaurants v. Mobile Food Businesses 

Modern Restaurant Management

Traditional sit-down restaurants and mobile food businesses have uniquely different needs when it comes to insurance. And when it comes to a traditional sit-down restaurant versus a mobile food business, such as a food truck, catering business, or food cart, the insurance needs of both are vastly different and unique.

Insurance 474