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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. Almost 60 percent of adults expect to use their phones to access key restaurant features, including ordering food — especially if they can access discount coupons.

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Upgrading Restaurant Technology in 2022

Focus POS

4 Ways to Upgrade Your Restaurant Technology in 2022. Whether it be an upgrade or adding new to your business, here are four major restaurant technologies you should consider in the new year. Offer convenience and reach a larger audience by simply upgrading your technologies.

2022 78
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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. And we used to review those cards.

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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Coupons can make your business more welcoming, accessible, or convenient. What new technologies have they been using?

Marketing 177
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

Instead, they need to integrate data insights with marketing functionality using next-generation marketing technology solutions that help identify priority customers. This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs.

Marketing 197
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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

Embrace the Power of Technology One of the biggest drivers of non-traditional growth in the restaurant industry is technology. QSRs that have technological advancements like these can provide a seamless customer experience that sets them apart from competitors and make them attractive concepts for non-traditional spaces.

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Best Practices for Launching Online Ordering

Modern Restaurant Management

Update Online Ordering Technology. Updated restaurant technology is the key to being a modern, successful establishment. They reported a 30 percent increase in take-out sales the year after implementing online ordering, and it's been the primary reason for their continued investment in restaurant technology to this day.