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The Revolution of Loyalty: The Punch Card Goes Digital

Modern Restaurant Management

This digital transformation is not just about technology; it’s about reimagining the relationship between a brand and its customers. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

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Upgrading Restaurant Technology in 2022

Focus POS

4 Ways to Upgrade Your Restaurant Technology in 2022. Whether it be an upgrade or adding new to your business, here are four major restaurant technologies you should consider in the new year. According to market researcher NPD Group, restaurant digital orders surged 124% this past year.

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Best Practices for Launching Online Ordering

Modern Restaurant Management

Update Online Ordering Technology. Updated restaurant technology is the key to being a modern, successful establishment. They reported a 30 percent increase in take-out sales the year after implementing online ordering, and it's been the primary reason for their continued investment in restaurant technology to this day.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

Investing in technology can be a key driver of success during these challenging times. New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.