7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

APRIL 3, 2024

Statista’s market insights forecast the global cost of cybercrime will increase from $9.22T in 2024 to $13.82T in 2028. Artificial intelligence (AI) has emerged as another advantage for attackers, enabling them to personalize phishing emails for highly effective business email compromise scams to introduce ransomware packages at scale.

Email Marketing 205

Email Marketing Franchise Franchising Point of Sale 205

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 182

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

SpotOn

MARCH 19, 2024

SpotOn earned the standing of number 9 in the Dining category , which recognizes companies driving the restaurant industry forward through technology. The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants. 

2024 98

2024 Innovation Email Marketing Point of Sale 98

Modern Restaurant Management

DECEMBER 29, 2020

In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. One way is to embrace the wonders of technology. Emails are an efficient way of reaching your target market. Go All Out with Online Ordering. Don’t forget social media.

2021 208

2021 Technology Online Ordering Email Marketing 208

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 198

Marketing Loyalty Program Email Marketing Coupons 198

Goliath Consulting

FEBRUARY 8, 2022

The restaurant industry has been slowly adopting new innovative technology and digital solutions as of recent. Since 2020, this has led to an increase of new technology systems for restaurants and helped them adapt to a new digital reality. The post Trending Restaurant Technology of 2022 appeared first on. Food locker systems.

2022 78

2022 Technology Online Ordering Customer Service 78

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. One of the biggest COVID-born shifts in the industry was the widespread adoption of technology solutions to streamline the ordering process.

Franchise 215

Franchise Franchising Operations Loyalty Program 215

7 Shifts

AUGUST 5, 2020

How do you market food delivery and takeout? Train staff on how to use the technology of the tools that you decide to use for takeout and delivery. How do you market food delivery and takeout? People may not read all of your emails, so it’s okay to talk about your takeout offerings over multiple emails.

Delivery 341

Delivery Food Email Marketing Front of House 341

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Now, thanks to technological advancements restaurants can easily launch their own digital loyalty program. This marketing strategy is one way you can increase foot traffic to your store.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers. This can help increase sales and also encourage repeat business.

Loyalty Program 185

Loyalty Program Social Media Email Marketing Online Ordering 185

Modern Restaurant Management

DECEMBER 4, 2023

Although management can’t always eliminate the wait for service entirely, they can use modern technology to set reliable wait time expectations from the start. Engaging Customers While They Wait One solution for decreasing perceived wait time is to leverage queuing technology for continued guest engagement during their wait.

Customer Experience 203

Customer Experience Customer Service Technology Communication 203

Lavu

MARCH 6, 2020

To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Gathering vital customer information to launch marketing outreach program and establish a repeat customer base.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Modern Restaurant Management

DECEMBER 5, 2022

Contactless payment solutions drive operators’ revenue and elevate customer experiences, but how can the technology set restaurants up for long-term success? The restaurant industry has perhaps seen higher adoption rates of this technology than any other industry. Thinking Long Term When Evaluating Restaurant Technologies.

Loyalty Program 225

Loyalty Program Mobile Ordering Employee Relations Customer Experience 225

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 204

2024 Online Ordering Website Management 2023 204

Modern Restaurant Management

MARCH 25, 2022

They hit the mainstream back in 2002 when technological advancements enabled a QR-code reading feature to be added to mobile phones. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Direct Mail Campaigns. Facebook has more than 2.9

Social Media 216

Social Media Email Marketing Mobile Ordering Kitchen Safety 216

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 188

Loyalty Program Social Media Email Marketing Point of Sale 188

Marketing4Restaurants

NOVEMBER 3, 2021

This is the second part of our 2 part podcast series on Restaurant Marketing Technologies that many Restaurants use to grow their restaurant profitability. The technologies we discuss today are ones that we use and that are either free or very cost effective. We use Ontraport. So that’s it.

Technology 98

Technology Marketing SEO Website Management 98

Modern Restaurant Management

MAY 1, 2023

As the restaurant industry becomes more reliant on technology, the risk of cyber attacks is rising. This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. Second, many restaurants rely on outdated or unsecured technology, making them easy targets for cyber attacks.

Insurance 204

Insurance Email Marketing Employee Relations Customer Experience 204

Modern Restaurant Management

JANUARY 8, 2024

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.

2024 216

2024 Loyalty Program Cash Management Customer Experience 216

7 Shifts

AUGUST 26, 2021

The Restaurant Technology Guys. As you probably guessed, this podcast has everything to do with restaurant technology. Join host Jeremy Julian as he covers a variety of topics, such as trade shows, POS systems, scheduling apps, marketing, social media, mobile payment, EVG, and much more! podcast website. podcast website.

Coaching 195

Coaching Website Management Email Marketing Retail 195

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Technology platforms can also help you optimize these. ones with hospitality, restaurant, cooking, etc. Search Advertising.

Recruiting 213

Recruiting Hiring Marketing Email Marketing 213

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Go live during peak kitchen hours showing dish preparations.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

APRIL 26, 2024

This requires technology that can analyze ingredients against common allergens and instantly inform the kitchen and serving staff. Do what it takes for your restaurant to show up when people search for allergy-friendly places to eat; send out personalized emails to let existing customers know what you offer.

Dietary Restrictions 101

Dietary Restrictions Allergens Point of Sale Customer Experience 101

Modern Restaurant Management

DECEMBER 28, 2023

In a world marked by technological progress, artificial intelligence (AI) emerges as a game changer. According to Business Insider , 60 percent of restaurants who implemented AI technology say it's critical in improving their supply chain process. But AI powered technologies are not limited to kitchen operations.

2024 124

2024 Dietary Restrictions Customer Experience Customer Service 124

Black Box Intelligence

DECEMBER 10, 2021

Trending Technology in Restaurants. Technology in restaurants can be a game-changer for the customer experience, employee workflows and the bottom line. The need for convenience and seamlessness was already driving rapid adoption of restaurant technology, and the pandemic accelerated it. Who can you call when things go down?

Technology 52

Technology Online Ordering Point of Sale Kitchen Safety 52

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.

Front of House 180

Front of House Social Media Email Marketing Point of Sale 180

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

7 Shifts

SEPTEMBER 16, 2021

It requires a manager to differentiate concepts, ensure a consistent guest experience, and manage employees and technology across multiple storefronts. Using Technology to Run Multiple Locations. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.

Management 370

Management Management Document Hiring 370

Marketing4Restaurants

MAY 20, 2021

There are just so many things you can do to spread the word about your restaurant and Martec (marketing technology) is essential in doing this. These days, technology helps a lot in how businesses simplify business operations. There are several tools available which you can use to boost your restaurant marketing campaigns.

Technology 52

Technology Email Marketing Marketing SEO 52

Restaurant365

MAY 13, 2020

While your restaurant may never be able to prevent turnover entirely, your company can retain more employees than ever with strategic technology tools. As the restaurant industry emerges from the effects of COVID-19, the restaurant labor market is much more volatile than usual. How to reduce employee turnover with Technology.

Technology 88

Technology Hiring Communication Tip Distribution 88

Goliath Consulting

JUNE 23, 2023

In today’s ever-evolving technological landscape, the restaurant industry stands poised to embrace innovation and transformation. Understanding AI: Unleashing the Power of Technology At its core, AI involves the development of computer systems capable of performing tasks that traditionally required human intelligence.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Review each listing for accuracy on name, address, phone, email, food type, and hours of operation for all locations. Offer a unique “subscribers only” incentive to increase your email base.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Open for Business

APRIL 9, 2024

Yet, with today’s technology, it’s possible to create stealth loyalty programs that surprise and reward guests based on their visits or spending, without them even needing to sign up. Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78