7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Now, thanks to technological advancements restaurants can easily launch their own digital loyalty program. Consider some organic or sponsored social media posts.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Open for Business

NOVEMBER 21, 2022

Restaurant technology has changed everything about the way people do business today. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. It empowers restaurant owners to send highly targeted marketing messages. Pre-shift reporting. It can sync with a loyalty program.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

MARCH 25, 2022

They hit the mainstream back in 2002 when technological advancements enabled a QR-code reading feature to be added to mobile phones. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. Boost Social Media. Direct Mail Campaigns. Promotions.

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

SpotOn

MARCH 19, 2024

SpotOn earned the standing of number 9 in the Dining category , which recognizes companies driving the restaurant industry forward through technology. The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants. 

2024 98

2024 Innovation Email Marketing Point of Sale 98

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. C ustomer interaction points can range from mobile apps, third-party food aggregator apps, social media, and chat apps. But many small restaurants haven’t yet adopted emerging restaurant technology for customer communication.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. So, how can restaurants effectively engage with their audience on social media? Show your followers some love by responding to their comments.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions.

Front of House 178

Front of House Social Media Email Marketing Point of Sale 178

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. Thankfully, it’s never been easier to provide your customers with an engaging and educational dining experience than it is today, thanks to modern technology.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199

Modern Restaurant Management

JUNE 1, 2021

Now, orders are still being placed via phone, but calls have been swapped out for texts, mobile apps or online, cash registers have been upgraded to more robust technology systems, and contactless payment options are all the rage. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind.

Ordering 178

Ordering Technology Mobile Ordering Online Ordering 178

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Modern Restaurant Management

DECEMBER 29, 2020

In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. One way is to embrace the wonders of technology. Emails are an efficient way of reaching your target market. Don’t forget social media. Go All Out with Online Ordering.

2021 204

2021 Technology Online Ordering Email Marketing 204

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. Social Media Advertising. ones with hospitality, restaurant, cooking, etc. experience already).

Recruiting 209

Recruiting Hiring Marketing Email Marketing 209

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. One of the biggest COVID-born shifts in the industry was the widespread adoption of technology solutions to streamline the ordering process.

Franchise 211

Franchise Franchising Operations Loyalty Program 211

Lavu

MARCH 6, 2020

To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Gathering vital customer information to launch marketing outreach program and establish a repeat customer base.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Culinary Cues

NOVEMBER 20, 2020

It seems that every time I check my email or flip through postings in social media – there is another restaurant, food business, or culinary school preparing to close their doors. Restaurants will need to respond, and they will. [] Profitability and Challenges with the Labor Market Will Eventually Find Common Ground.

Social Media 497

Social Media Education Email Marketing Healthcare 497

7 Shifts

AUGUST 18, 2020

To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

JUNE 3, 2024

This digital transformation is not just about technology; it’s about reimagining the relationship between a brand and its customers. By developing targeted advertising or personalized emails, you can significantly boost the effectiveness of your marketing campaigns.

Loyalty Program 106

Loyalty Program Coupons Customer Experience Seasonal Menu 106

Open for Business

APRIL 9, 2024

Yet, with today’s technology, it’s possible to create stealth loyalty programs that surprise and reward guests based on their visits or spending, without them even needing to sign up. Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

AUGUST 5, 2020

How do you market food delivery and takeout? Train staff on how to use the technology of the tools that you decide to use for takeout and delivery. How do you market food delivery and takeout? People may not read all of your emails, so it’s okay to talk about your takeout offerings over multiple emails.

Delivery 341

Delivery Food Email Marketing Front of House 341

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Utilizing localized keywords.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JANUARY 8, 2024

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

7 Shifts

AUGUST 26, 2021

Walchef, founder of Cali BBQ and Cali BBQ Media. The Restaurant Technology Guys. As you probably guessed, this podcast has everything to do with restaurant technology. You can tune in to The Restaurant Technology Guys on: Apple Podcasts , Stitcher , Soundcloud , or. podcast website. podcast website. Secret Sauce.

Coaching 195

Coaching Website Management Email Marketing Retail 195

Modern Restaurant Management

NOVEMBER 19, 2020

Investing in technology can be a key driver of success during these challenging times. New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Chowly

APRIL 17, 2024

Introduction In the dynamic realm of restaurant marketing, two industry leaders, Targetable and Chowly, are forging a united path forward. Their recent insights, shared on a Hospitality Hangout podcast episode, shed light on innovative strategies tailored to improve digital marketing for SMBs. The journey begins with discoverability.

Marketing 52

Marketing Social Media Email Marketing Online Ordering 52

Modern Restaurant Management

JUNE 24, 2020

Update Online Ordering Technology. Updated restaurant technology is the key to being a modern, successful establishment. They reported a 30 percent increase in take-out sales the year after implementing online ordering, and it's been the primary reason for their continued investment in restaurant technology to this day.

Online Ordering 231

Online Ordering Ordering Coupons Social Media 231

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Buzztime Business

MARCH 12, 2024

However, without proper promotion and marketing you’ll be investing in a night as slow as any other. Traditional marketing aims to influence a customer’s decision based on atmosphere, price point, niche, and other factors. Invest in Social Media Ads Trivia nights appeal to the technologically literate generation.

Social Media 78

Social Media Email Marketing Events Customer Experience 78

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 199

2024 Online Ordering Website Management 2023 199

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 398

Management Management Kitchen Safety Front of House 398

Food Business

DECEMBER 4, 2020

Now, we need to pay attention, and put as much effort into growing online ordering, newsletters and social media. What is unique is his ability to marry his marketing and Squares’ technology to serve up his meals. First, it was mentioned in their monthly email message. Here are some excellent examples.

Email Marketing 130

Email Marketing Social Media Online Ordering Presentation 130

Modern Restaurant Management

JULY 12, 2022

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Be In Charge of Your Own Marketing. Do More with Less with Technology.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

Goliath Consulting

JUNE 23, 2023

In today’s ever-evolving technological landscape, the restaurant industry stands poised to embrace innovation and transformation. Understanding AI: Unleashing the Power of Technology At its core, AI involves the development of computer systems capable of performing tasks that traditionally required human intelligence.

Email Marketing 78

Email Marketing Customer Experience Social Media Technology 78

Modern Restaurant Management

OCTOBER 25, 2022

People – restaurant owners and patrons alike – should apply the same scrutiny to QR codes that they do to unexpected emails, SMS messages, social media messages, etc. No technology can really ever be 100% guaranteed secure. What places are considered "safe" places for QR codes?

Online Ordering 186

Online Ordering Website Management Social Media Mobile Ordering 186

Modern Restaurant Management

FEBRUARY 2, 2022

Thankfully, using the right technology the right way can help you do more with less to elevate your guest experience and improve profit margins. Take Advantage of Technology. The right technology tool for your restaurant will have all your costs and sales in one place and will be able to break it down by ingredient, as well.

Loyalty Program 193

Loyalty Program Online Ordering Social Media Mobile Ordering 193

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

APRIL 26, 2024

This requires technology that can analyze ingredients against common allergens and instantly inform the kitchen and serving staff. Advertising your restaurant's allergy-friendly options by targeting the right people on social media is usually an approach worth exploring.

Dietary Restrictions 98

Dietary Restrictions Allergens Point of Sale Customer Experience 98