Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

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Loyalty Program Social Media Email Marketing Point of Sale 78

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. So, how can restaurants effectively engage with their audience on social media? Show your followers some love by responding to their comments.

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. This can help increase sales and also encourage repeat business.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

Modern Restaurant Management

JANUARY 8, 2024

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. One of the biggest COVID-born shifts in the industry was the widespread adoption of technology solutions to streamline the ordering process.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

Modern Restaurant Management

JULY 12, 2022

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Be In Charge of Your Own Marketing. Do More with Less with Technology.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Open for Business

NOVEMBER 21, 2022

Restaurant technology has changed everything about the way people do business today. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. It can sync with a loyalty program. It empowers restaurant owners to send highly targeted marketing messages. Ghost kitchens.

Technology 147

Technology Front of House Back of House Online Ordering 147

Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Utilizing localized keywords.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JUNE 1, 2021

Now, orders are still being placed via phone, but calls have been swapped out for texts, mobile apps or online, cash registers have been upgraded to more robust technology systems, and contactless payment options are all the rage. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind.

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Ordering Technology Mobile Ordering Online Ordering 180

Lavu

MARCH 6, 2020

To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. The aim is to encourage repeat customers and cultivate customer loyalty. Restaurant rewards and loyalty programs.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 203

2024 Online Ordering Website Management 2023 203

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

FEBRUARY 2, 2022

Thankfully, using the right technology the right way can help you do more with less to elevate your guest experience and improve profit margins. Take Advantage of Technology. The right technology tool for your restaurant will have all your costs and sales in one place and will be able to break it down by ingredient, as well.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Modern Restaurant Management

JUNE 24, 2020

Update Online Ordering Technology. Updated restaurant technology is the key to being a modern, successful establishment. They reported a 30 percent increase in take-out sales the year after implementing online ordering, and it's been the primary reason for their continued investment in restaurant technology to this day.

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Online Ordering Ordering Coupons Social Media 231

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

SpotOn

MARCH 5, 2024

Kim Dieu knows marketing. Before she opened the modern Vietnamese concept Mi' N Tea , alongside her brother, Troy, and parents, Kim Tran and Dan Dieu, she worked in product marketing and graphic design, helping build brands. So I'd have to tend to that more than marketing," says Dieu. 

Email Marketing 52

Email Marketing Loyalty Program Online Ordering Front of House 52

Mad Mobile

FEBRUARY 16, 2024

A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. By scanning codes with a smartphone, customers are taken to your digital content instantly — be it menus, special offers, or even your social media pages.

Ordering 40

Ordering Loyalty Program Social Media Mobile Ordering 40

Open for Business

MAY 19, 2023

No one would have guessed that so many people would be working remotely in 2023, or that TikTok would become the next social media powerhouse. As guest preferences change and new developments in technology come out, keeping up to date can help you in several key ways.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Lavu

NOVEMBER 27, 2019

Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Today, we list the must-have technologies for food trucks. Help your guests ease through your food truck experience with fast card technology. SMS Texting.

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Food Truck Technology Food Mobile Ordering 78

Deliverect

JUNE 29, 2020

To win at omnichannel, you need to harness technology in a number of ways. Technology allows your customers to book their table online, leave feedback about their experience, and follow your business. Multi-channel marketing. And how can your restaurant master marketing to capture that audience?

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

Modern Restaurant Management

OCTOBER 4, 2021

The findings have offered insight into consumer expectations to support restaurant brands as they work to navigate ongoing operating, social, and economic shifts over the past year and a half. Consumers ranked local chains as their second most desired type of apps and loyalty programs. Loyalty programs yield repeat business.

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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License Email Marketing Seasonal Menu Front of House 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. Can't touch this.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media SEO 98

Bingage

JANUARY 29, 2021

Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing. SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, retain them. How does it work?

2021 98

2021 Email Marketing Demo Loyalty Program 98

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition, Toast offers products ranging from payroll and tips management to inventory management , email marketing and more. It covers local health codes from the U.S.

2023 78

2023 Management Management Tip Distribution 78

Lavu

APRIL 17, 2020

Restaurants are looking at marketing from a new perspective in today’s uncertain times, and need a way to spread the word about offers without a marketing budget. Now is not the time to stop marketing and close up shop, it’s time to double your efforts and keep providing people with delicious meals.

Marketing 83

Marketing Email Marketing Social Media Loyalty Program 83

Modern Restaurant Management

APRIL 14, 2020

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. "Cox Media has been very supportive to us during this difficult time. . "In

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Indoor Media

NOVEMBER 8, 2021

Businesses can learn how to create free QR codes for their QR code marketing campaigns and what they need to create them. You can then download the generated QR code as an image file to use for your marketing. They are useful in one-time, special marketing campaigns.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

Modern Restaurant Management

DECEMBER 21, 2020

Chris Prociv, VP Marketing & Innovation at La Brea Bakery. We’ve also noticed the increased importance of loyalty programs at times like this. During the start of the pandemic, data show that sales from loyalty program customers dropped off more slowly and ultimately recovered faster than anonymous ones.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197

Open for Business

MAY 4, 2023

To make that happen, restaurant owners need to invest in staff training, service standards, marketing, and tech to create the most positive guest experience. Regularly check and update: Your business’s website Social media accounts Google, Yelp, OpenTable, and other business profiles 2. Think about your restaurant.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Bingage

MAY 24, 2022

Choose Personalised marketing (Instead of Bulk SMS). SMS marketing is one of the best restaurant marketing strategies to reach out to more customers, and retain them. With CRM for the restaurant, it is easy to automate SMS marketing. You can read about personalised SMS marketing here. How does it work?

Customer Experience 52

Customer Experience Email Marketing Loyalty Program Demo 52