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Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. The findings reveal critical insights into how dynamic pricing impacts customer behavior and what strategies might retain loyalty in a competitive market.
Thanks to restaurant technologies, it’s possible to not only deliver a superior customer experience — the crux of hospitality — but also take things to the next level. Yes, the importance of a good customer experience has always been key. Thankfully, restaurant technologies can play a dual role.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.
For the third year in a row, consumers want more kiosks. Technology that once felt futuristic is quickly becoming standard. To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. Diners are willing to embrace voice AI.
While what consumers eat won’t change, post-COVID-19, how they will get it will. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Besides, consumers are already thinking digital first.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more. Insights are the seasoning.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Get Smart on Oil Consumers are turning their attention to the individual qualities and applications of oils. ” The food and beverage industry is faced with this demand, yet there are very few pickle-flavored sauces actually available in today’s market. A-Peeling Purchase : This year, we uncovered that a consumer placed a.53
Google reviews have grown into a massive force for consumers and play a key role in restaurant success. Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. Here’s how: 1.
While the law marks one of the most important victories for the rights of those with disabilities, much more can be done to accommodate this community with its ever-evolving needs, including utilizing advanced technology. Now, it is up to restaurants to embrace this technology and help build a more inclusive future. billion in 2027.
As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid. Many business owners spend a lot of time perfecting their desktop site, but consumers are now using their phones for everything, from finding brands on social media to online shopping. Everyone loves a good deal.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience.
Marketing and communications has never been more important, but it has shifted: It’s no longer just about marketing your establishment, but also communicating how your business is changing operations to help protect customers and employees. The best part? Invest in Reusable and Disposable Print Materials.
The National Restaurant Association’s Restaurant Performance Index (RPI) demonstrates that a combination of inflation, consumers with less disposable income and rising labor costs have created a difficult market for restaurant owners. That’s why good insurance coverage, provided by a trusted, experienced agent, is critical.
This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. If technology can make everything quicker and simpler, why do businesses need to worry about adding a human touch to their digital experiences?
Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.
.” According to a 2024 global survey by Lightspeed, 45 percent of consumers are taking part in solo sit-down meals, and a further 34 percent categorize the experience as a form of self care – citing the peace and quiet of the meal and the opportunity to partake in people-watching as top priorities to get out of the experience.
It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. Consider the following: Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates.
Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. said they planned to utilize some form of AI automation technology. In fact, the number of businesses adopting AI grew by 270 percent in four years.
Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Marketing gluten-free can help attract new clientele, including the friends and family members of potential gluten-free patrons.
In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Email Marketing.
Just over 57 percent of consumers report spending on takeout food each month and 51.5 While this sounds like great news for the restaurant industry, it’s important to note that disposable incomes are under pressure right now and – despite continuing to spend on dining – the amount consumers are spending is modest.
Much like technology has improved consumer engagement with restaurants through digital channels, it must also be utilized to support employee engagement. Let's break down the various steps where restaurant technology can dramatically improve would-be employees' experience. How to Attract the right people for your culture.
Advances in phone camera technology and the ease of uploading to the internet have made video marketing not only a possibility for most businesses, but a necessity. In 2017, Facebook founder and CEO Mark Zuckerberg discussed the importance of video to the future of internet marketing. Unsure of where to start?
When the pandemic shifted consumer behavior overnight, off-premise became mission-critical, and at Olo, we were grateful to support restaurants as they navigated unprecedented challenges. Now that need is less, so I'm finding other ways to help my neighbors, who have been so good to me all these years.
After all, our technology has evolved to be better than we ever could have predicted. There are even light-based decontamination technologies to help keep food contact surfaces or clear liquids safe. There are even light-based decontamination technologies to help keep food contact surfaces or clear liquids safe.
By the time you receive your steaming bag of burgers and fries, its possible that you havent actually spoken to any of the humans involved in preparing or serving the meal youre about to consume. This is especially true for younger consumers, many of whom view an app as a must.
Restaurants that are positioned well are those who recognize that the future is omni-channel, take the time to know their customers, and leverage technology and data. What consumers want – quality, convenience, and value – hasn’t changed, but the way restaurants deliver this experience has.
Lets take a look: [] RAISING THE BAR Consumers dont know what they dont know, until they know what they didnt know. Untilan artisan bread baker enters the market and shows consumers just how good bread can be. Once introduced to a remarkable product, consumers are less inclined to accept what had been the norm.
We sat down with 7shifts' very own Preston Junger to chat about opportunities for restaurants and how restaurant technology is evolving for the inaugural episode of our interview podcast. So I think that's the opportunity the technology has been there, and now the technology is getting better even still through the past year,” says Junger.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? But precisely, how can you determine what customers want?
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. Restaurants can prepare for this disruption by investing in agile technology platforms that connect every restaurant touchpoint to work seamlessly.
This speaks to a larger “transition” period we’re about to enter where, though things are opening back up, consumers will still want many of the same accommodations provided during the “stay-at-home” phase. How should funds be allocated for cleaning and marketing?
This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.
The National Restaurant Association’s 2021 State of the Industry report showed only 83% of Gen Z consumers wanted to return to restaurants. 92% of consumers will pick a business on the first page of local search results, and websites that aren’t optimized have a lower chance of landing in the top ranks. Upgrade Technology.
Technology has clearly played a huge role in restaurant modernization, especially in light of the pandemic. consumers being new to ordering meal delivery services (up from 47 percent in March 2021). consumers’ meal delivery sales, followed by Uber Eats, which gained 24 percent. meal delivery consumer spending.
However, there are security concerns with this growing technology, which largely stem from customers sharing data that restaurants could then sell. In both cases, hackers rely on consumers’ inexperience with this quick-response technology. Align QR Code Design with Your Larger Branding Efforts.
With the rise of on-demand delivery and easy-to-use checkout technology driving consumer demand for quick service, restaurant operators are implementing modern payment solutions that provide a more seamless and customer-friendly dining experience ahead of the busy holiday shopping season. remain eager to dine out.
Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. Historically, restaurants have been slow to adopt innovative technology. Marketing Strategy Will Adapt. Being found by consumers who live, work, or drive by your locations will be incredibly important.
In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences. For part one, click here.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
Using today’s digital technologies, virtually any restaurant can modernize its high-maintenance and inaccessible PDF menus. The core technology is often very simple and inexpensive. There are some technologies that can provide a truly interactive, touchless menu experience that looks and acts like a real menu (unlike PDFs).
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