Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Five Local Marketing Strategies. Any credible digital marketing provider will tell you that the best goal of any marketing campaign is to attract local business.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. The Importance of Instagram.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing 531

Marketing Social Media Small Business Cash Management 531

Modern Restaurant Management

JANUARY 13, 2025

increased consumer demand for real-time information about these incidents. The timely and accurate messaging provided to the media allowed for effective coverage that raised awareness about the situation, educated consumers, and helped minimize public health risks. trading partners, consumers).

Management 419

Management Management Social Media Food 419

Modern Restaurant Management

DECEMBER 30, 2020

We have watched as the pandemic has gutted the economy, altered consumer behavior, and destroyed longstanding businesses essentially overnight. Over the past year, restaurants have had to evolve their communications to consumers with a sensitivity and transparency never before required around issues of safety and health.

2021 563

2021 Marketing Food Safety Back of House 563

Modern Restaurant Management

MARCH 11, 2022

The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

Modern Restaurant Management

MARCH 5, 2025

We decided to expand into the Consumer Packaged Goods (CPG) space, aiming to get our ice cream pints into grocery stores. Practically overnight, we shifted from a scoop shop model to a full-fledged CPG business, navigating supply chain disruptions, evolving consumer demand, and the operational realities of large-scale manufacturing.

Food 323

Food Back of House Consumer Goods Kitchen Safety 323

Modern Restaurant Management

JUNE 18, 2020

The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? So, how can you shift your focus in more positive directions?

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

APRIL 8, 2025

While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

2025 417

2025 Consumer Goods Fast Casual Seasonal Menu 417

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? Bad photography can make good food look awful, so make sure you hire the right photographer to get the best results. Select the Right Size and Format.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

Modern Restaurant Management

NOVEMBER 25, 2024

Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. The findings reveal critical insights into how dynamic pricing impacts customer behavior and what strategies might retain loyalty in a competitive market.

Pricing 446

Pricing Food Point of Sale Airlines 446

Modern Restaurant Management

JUNE 29, 2021

Audio is making a big comeback in the world of digital marketing. So if your restaurant has been considering giving audio marketing a try – or you just want to learn more about it – here is a rundown of how and why using audio marketing can increase brand awareness for your eatery. What is Audio Marketing?

Marketing 535

Marketing Sports Social Media Coaching 535

Modern Restaurant Management

DECEMBER 31, 2024

Get Smart on Oil Consumers are turning their attention to the individual qualities and applications of oils. ” The food and beverage industry is faced with this demand, yet there are very few pickle-flavored sauces actually available in today’s market. A-Peeling Purchase : This year, we uncovered that a consumer placed a.53

Beverage 450

Beverage 2025 Fine Dining Guest Recovery 450

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

APRIL 14, 2025

For the third year in a row, consumers want more kiosks. To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. Diners are willing to embrace voice AI. In what ways do the results differ from last year and what factors were at play?

Loyalty Program 333

Loyalty Program 2025 Mobile Ordering Fast Casual 333

Modern Restaurant Management

OCTOBER 17, 2024

The National Restaurant Association’s Restaurant Performance Index (RPI) demonstrates that a combination of inflation, consumers with less disposable income and rising labor costs have created a difficult market for restaurant owners. That’s why good insurance coverage, provided by a trusted, experienced agent, is critical.

Insurance 417

Insurance Kitchen Safety Food Safety Employee Relations 417

Modern Restaurant Management

JULY 29, 2022

QSR brands should understand the unique benefits that high-quality ads deliver and how to develop creative that consumers will crave. Drives market share growth – The fast-food industry is made up of several large competitors and many smaller brands. How do brands know if their media spend is making an impact with diners?

Advertising 522

Advertising Take-out Marketing Social Media 522

Modern Restaurant Management

SEPTEMBER 3, 2021

It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. Consider the following: Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates.

Advertising 495

Advertising Marketing Coupons Customer Service 495

Modern Restaurant Management

OCTOBER 30, 2024

The entire foodservice industry is being reshaped due to a global shift in consumer behavior prioritizing value, quality, and flexibility, according to the latest Circana™ research that found value-based deals are driving 54 billion global foodservice visits annually. "Value Consumers want new experiences and variety.

Loyalty Program 251

Loyalty Program Consumer Goods Customer Experience Pricing 251

Modern Restaurant Management

DECEMBER 23, 2024

Google reviews have grown into a massive force for consumers and play a key role in restaurant success. Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. Here’s how: 1.

2025 308

2025 SEO Social Media Front of House 308

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Here’s a recipe for good brand stories: Authentic : Tell the story of why your brand exists.

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

JANUARY 16, 2025

The results demonstrated that online consumers seek delivery services from providers committed to carbon-neutral processes. This trend of seeking out a more sustainable process of e-commerce related to food goods is not going away anytime soon. The rest goes to feeding local consumers and livestock or turning them into biofuels.

Sustainability 251

Sustainability Delivery Food Recycling 251

Culinary Cues

MAY 12, 2025

For generations excellent meant complicated, intense, all-consuming, and sacrifice. Find your own voice in a market that is filled with 74 thousand pizzerias in the U.S. Soup can be an inexpensive way to fill stomachs or an elevated product that attracts the most educated consumers and critique by those in the know.

Fine Dining 348

Fine Dining Seasonal Menu Front of House White Paper 348

Culinary Cues

MAY 1, 2025

Lets take a look: [] RAISING THE BAR Consumers dont know what they dont know, until they know what they didnt know. Untilan artisan bread baker enters the market and shows consumers just how good bread can be. Once introduced to a remarkable product, consumers are less inclined to accept what had been the norm.

Fine Dining 352

Fine Dining Innovation Consumer Goods Customer Service 352

Modern Restaurant Management

MAY 30, 2025

This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. The primary focus of the websites is having what you need, at a good price. The trick with personalization is achieving a good balance.

Customer Experience 252

Customer Experience Customer Service Social Media Email Marketing 252

Modern Restaurant Management

DECEMBER 5, 2024

Today’s consumers are on the hunt for bold and unique flavor combinations that enhance their seasonal experiences. Taking Advantage of Limited-Time Offerings Seasonal flavors extend beyond mere calendar changes; they are driven by consumer desires for limited-time offerings (LTOs).

Seasonal Menu 221

Seasonal Menu Consumer Goods Customer Experience Social Media 221

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

SEPTEMBER 20, 2022

Marketing strategies and tactics can sometimes be an afterthought. There are ways to get bogus reviews removed, but they’re frustrating and time-consuming. User-generated content is also more effective than influencer marketing because it reflects an authentic customer experience.

Marketing 493

Marketing Social Media Front of House Customer Experience 493

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. Social media analysis : Social media analysis, and other forms of basic analysis, are potentially good applications of AI. Take integrated WiFi marketing.

Marketing 419

Marketing Social Media Point of Sale Customer Service 419

Modern Restaurant Management

JUNE 10, 2025

Just over 57 percent of consumers report spending on takeout food each month and 51.5 While this sounds like great news for the restaurant industry, it’s important to note that disposable incomes are under pressure right now and – despite continuing to spend on dining – the amount consumers are spending is modest.

Consumer Goods 221

Consumer Goods Loyalty Program Dine-in 2025 221

Modern Restaurant Management

MAY 30, 2025

Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. billion in 2024 and is anticipated to rise at a CAGR of 3.74

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Modern Restaurant Management

MARCH 23, 2023

“Consumers are reacting to a softening economy by buying fewer items per visit, but traffic has remained stable.” ” “Similar” is good news for operators. After years of volatility, consumer behavior is stabilizing. In the end, though, he “expects trends to remain similar.” The bad news?

Marketing 435

Marketing 2023 Consumer Goods 2022 435

Modern Restaurant Management

JANUARY 16, 2025

The results demonstrated that online consumers seek delivery services from providers committed to carbon-neutral processes. This trend of seeking out a more sustainable process of e-commerce related to food goods is not going away anytime soon. The rest goes to feeding local consumers and livestock or turning them into biofuels.

Sustainability 221

Sustainability Delivery Recycling Food 221