Modern Restaurant Management

MARCH 26, 2025

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.

Marketing 490

Marketing Email Marketing Loyalty Program Mobile Ordering 490

Modern Restaurant Management

FEBRUARY 9, 2024

Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). However, most companies’ communication efforts stop there.

Communication 471

Communication Franchise Franchising Leadership 471

Modern Restaurant Management

OCTOBER 29, 2024

In fact, 74 percent of online adults say they want to be able to communicate with businesses in the same way they communicate with friends and family through messaging 1. This is where social media is uniquely positioned to help restaurants win big. Today’s digital consumers want more than one-way messaging.

Marketing 447

Marketing Advertising 2024 2023 447

Modern Restaurant Management

FEBRUARY 24, 2021

As a restaurant owner, you might not be able to connect with your customers in person right now, so social media is the next best place where you can establish and maintain relationships with your patrons. Handheld Video and Live Streams. Carousel Posts and Information-Rich Content. Long gone are the days of single-image posts.

Social Media 482

Social Media 2021 Small Business Design 482

Modern Restaurant Management

JANUARY 30, 2025

Social media platforms such as Instagram and TikTok now dominate, enabling brands to connect directly with consumers through personalized, engaging content. This campaign not only showed the versatility of the product but also engaged the community in a meaningful way.

Social Media 386

Social Media Innovation Sustainability Marketing 386

Modern Restaurant Management

MARCH 24, 2020

In a time of such uncertainty where restaurants are experiencing mandated shutdowns in cities and states across the country and the industry is facing a loss of $225 billion as a result, according to the National Restaurant Association, it is more important than ever for brands to engage and communicate with their customers effectively.

Communication 420

Communication Social Media Customer Experience Online Ordering 420

Modern Restaurant Management

FEBRUARY 24, 2025

These links can be sent via SMS, email, or social media, creating a smooth and convenient experience for both businesses and customers. Avoiding overly complex legal jargon is also crucial when communicating the policy. Even basic technologies, such as payment links, enable merchants to securely request reservation deposits.

Book 385

Book Reservations Communication Customer Experience 385

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

Social Media 299

Social Media Customer Experience Small Business Influencer 299

Modern Restaurant Management

APRIL 23, 2025

As laws become stricter, technology evolves and social media increases public awareness and accountability, restaurant owners must adopt proactive measures to ensure responsible alcohol service. Forty two states in the U.S.

Serving 377

Serving Restaurant Law Employee Relations Insurance 377

Modern Restaurant Management

JANUARY 23, 2025

Open communication, recognition for hard work, and team-building activities can improve morale and make the job feel less overwhelming. Ask a team member to post social media updates or answer customer inquiries online. Open communication is another cornerstone of a positive culture.

Operations 396

Operations Workshop Sustainability Inventory 396

Modern Restaurant Management

JUNE 3, 2025

Social responsibility is becoming more important as well, so sharing your restaurant’s sustainability efforts or community involvement can attract customers who value ethical practices. For single-unit or independent restaurants, word-of-mouth and local community engagement often offer the best return on investment.

Marketing 380

Marketing Loyalty Program Email Marketing Customer Experience 380

Modern Restaurant Management

MAY 30, 2025

So, whether you're chatting with them on social media, helping them out through a live chat, or responding to an email, you should make it feel like a genuine conversation. Social media is perfect for this and can be helpful for responding to customer comments, doing live videos, or sending direct support messages.

Customer Experience 252

Customer Experience Customer Service Social Media Email Marketing 252

Modern Restaurant Management

MARCH 3, 2025

All that said, bringing a brand to life requires a partnership with open lines of communication. Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. There’s also a bigger focus today on guest engagement and community than ever before.

Social Media 252

Social Media Email Marketing Customer Experience Loyalty Program 252

Modern Restaurant Management

JANUARY 29, 2025

Enhance Transparency and Communication Consumer trust is vital, especially during periods of price instability.

Supplies 373

Supplies Pricing Food Supply 2025 373

Modern Restaurant Management

MAY 22, 2025

Brand Expression Through Uniform Design Branded apparel offers a controlled visual communication channel that reinforces your establishment's aesthetic. Whether they’re commuting to work, grabbing coffee before a shift, or posting on social media, staff wearing your logo helps increase brand visibility in the community.

Uniforms 221

Uniforms Loyalty Program Front of House Customer Experience 221

Modern Restaurant Management

SEPTEMBER 16, 2020

If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

Modern Restaurant Management

MAY 27, 2025

Golden Corral's August 2023 network breach affected 183,000 current and former employees, with hackers accessing everything from Social Security numbers to health insurance details. All external communications should be reviewed by legal counsel who understand both the regulatory requirements and liability implications.

Insurance 283

Insurance Document Employee Relations 2023 283

Modern Restaurant Management

FEBRUARY 14, 2020

This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.

Recycling 567

Recycling Sustainability Loyalty Program Social Media 567

Modern Restaurant Management

DECEMBER 10, 2020

As a tool that collects a customer's demographic data, email address, contact information, social media details and more, CRM allows restaurant owners to use that data to solicit reviews, communicate regularly and run promotions through email and text. Prioritizing Social Media. Prioritizing Social Media.

Marketing 563

Marketing Social Media SEO Website Management 563

Modern Restaurant Management

NOVEMBER 24, 2020

Does your dining room layout need a social distance inspired layout? If competitors are easier to find and communicate with, your business could lose customers quickly. During COVID-19, restaurants need to be equipped to market delivery services and able to easily communicate fluctuating hours to their guests.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

FEBRUARY 27, 2025

. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and social media influencer. JA: Social media is huge for us.

Franchising 221

Franchising Franchise Social Media Influencer 221

Restaurant Engine

NOVEMBER 27, 2024

According to one survey , 62% of respondents check a restaurant’s social media before deciding to dine there. In addition, 42% of respondents prefer social media to search engines when they are looking for new restaurants. They plainly show the importance of social media for your restaurant.

Social Media 59

Social Media Website Management Customer Experience Entertainment 59

Modern Restaurant Management

APRIL 8, 2020

." What are the most effective ways to reach customers and engage with them and the community? From social media, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information. In challenging times, the more communication, the better.

Small Business 508

Small Business Social Media Consumer Goods Communication 508

EATER

MARCH 27, 2025

The Vox Media Insights and Research team surveyed over 2,000 U.S. Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and social media. adults in February 2025 representing the U.S.

Social Media 247

Social Media Fine Dining Online Ordering Dine-in 247

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Customer communications – Email and Text. Google Rankings and Google My Business.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

OCTOBER 11, 2022

These communications were heavy on discounts and had little brand voice or personality. With new leadership and Bounteous as a growth partner, Blaze evolved their digital strategy, started communicating using their brand story and segmenting based on customer behaviors and brand interactions. Personalization Drives Results.

Social Media 542

Social Media Email Marketing Customer Experience Communication 542

Modern Restaurant Management

AUGUST 28, 2024

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What does the Chipotle situation say about the power of social media to keep brands in check?

Social Media 442

Social Media Loyalty Program Customer Service Customer Experience 442

Modern Restaurant Management

NOVEMBER 25, 2019

Ignoring the Power of Social Media. When you refuse to promote your business with social media marketing, you're missing out on the significant impact that this can have for your restaurant. With the right kind of social media marketing, your restaurant can start to build a customer base through word of mouth.

Social Media 440

Social Media Marketing Customer Experience Consumer Goods 440

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. A social media presentation is crucial. Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

FEBRUARY 12, 2024

The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO. Social Media Platforms Make sure you are granted access to any existing social media accounts.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

AUGUST 8, 2022

However, as a restaurant operator provides free WiFi service to customers they can go beyond “marketing” and leverages technology to not only capture valuable customer information but as the critical first step for powerful messaging, communication and relationship-building. Drive Organic Social Media.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

MARCH 30, 2022

83 percent of marketing departments automate social media posting, 75 percent automate email marketing, 58 percent automate social media advertising, and 36 percent automate social media engagement. Improved communication. Benefits of Workflow Automation. Improving customer service.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

Modern Restaurant Management

OCTOBER 1, 2022

Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 419

Social Media Loyalty Program Communication Website Management 419

Modern Restaurant Management

MARCH 22, 2024

who will manage communications to different stakeholders, who will notify supply chain partners, etc.) Communicate effectively. Good communication – fast, accurate, actionable – is key to a successful recall. Review media coverage to understand what’s being reported. Train your team. Leverage tech tools.

Food Safety 472

Food Safety Social Media Food Supply Allergens 472