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A busy owner’s guide to restaurant social media strategy

Open for Business

A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old.

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As Pandemic Lingers, Adding Good Communication to the Menu Can Reduce Customer Concerns

Modern Restaurant Management

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. Both owned and earned media are available to nearly every restaurant that promotes itself to the public. Today’s Pandemic Special.

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What Restaurants Need to Know About Recalls

Modern Restaurant Management

This should include clear roles and responsibilities, outlining what needs to happen and who will manage each activity (e.g., who will manage communications to different stakeholders, who will notify supply chain partners, etc.) Data is integral to recall management. Communicate effectively. Train your team.

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Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO.

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Improving Survey Response Rates for Restaurant Managers

Modern Restaurant Management

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.

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5 Steps to do Social Media Right

Goliath Consulting

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

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TWENTY COMMON MISTAKES INDEPENDENT RESTAURATEURS MAKE

Culinary Cues

[] FAILING TO UNDERSTAND SOCIAL MEDIA. Plain and simple – social media IS YOUR MOST IMPORTANT PLATFORM FOR COMMUNICATION. Ads in your local newspaper are more about showing that you support that paper rather than a tremendously effective way of communicating with the public. Tensions are high.”