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Avoid Digital Pitfalls When a Restaurant Changes Hands

Modern Restaurant Management

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If a domain name is lost, the valuable search engine optimization (SEO) associated with it is erased. The same applies to websites on other platforms like WordPress or Drupal.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.

Design 397
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Do they prefer takeout or dine-in?

Seating 221
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Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Focusing on local SEO.

Marketing 225
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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Website SEO – Ensure your website ranks higher in search engines and that your customers can find you.

Marketing 203
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5 Steps to do Social Media Right

Goliath Consulting

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

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Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. With social media, we're able to reach people around the globe—it's so important. It's also important that what you put on social media is the same product you get [in person].

Marketing 284