Modern Restaurant Management

DECEMBER 18, 2024

So much data is generated at every point within a restaurant, whether fast casual or fine dining. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

NOVEMBER 25, 2024

The findings reveal critical insights into how dynamic pricing impacts customer behavior and what strategies might retain loyalty in a competitive market. They were asked to place an order from an online restaurant. Results were assessed using heat maps and the participant’s order.

Pricing 446

Pricing Food Airlines Point of Sale 446

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

JANUARY 31, 2025

This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). Fast-casual visits overall were down 3.8 percent in December and 11.3

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

Modern Restaurant Management

SEPTEMBER 15, 2020

These features include tableside mobile ordering, NFC contactless payments, and direct online ordering. A hybrid grab-and-go market and cafe serves both breakfast and lunch, is tailored to the needs of sizable office buildings and features the best local restaurants in rotation. Lunchbox Partners with Ordermark.

Fast Casual 405

Fast Casual Casual Menu Mobile Ordering 405

Modern Restaurant Management

APRIL 8, 2025

“AI should be introduced where it adds the most value—fast food and fast casual restaurants can benefit from kiosks and automated ordering, while full-service restaurants should focus on enhancing hospitality and personal service rather than automation,” said Fink.

2025 417

2025 Fast Casual Consumer Goods Seasonal Menu 417

ChowNow

JUNE 12, 2025

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

FEBRUARY 15, 2022

But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. Enter digital tableside ordering. For fast-casual or QSR brands, digital tableside ordering is equally beneficial.

Technology 563

Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

JUNE 16, 2022

Reports show that 81 percent of fine dining establishments, 78 percent of family restaurants, and 77 percent of fast-casual spots added curbside pickup, pivoting away from dine-in services after March 2020. consumers being new to ordering meal delivery services (up from 47 percent in March 2021). meal delivery consumer spending.

Online Ordering 472

Online Ordering Management Management Point of Sale 472

ChowNow

JANUARY 23, 2025

And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Marketing = tons of your money.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

MAY 30, 2025

This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 billion in 2024 and is anticipated to rise at a CAGR of 3.74

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.

Ordering 195

Ordering Email Marketing Online Ordering Social Media 195

EATER

OCTOBER 5, 2020

I’d eaten my fair share of “barbacoa” at Chipotle, where its shredded-beef burrito was my splurge order. But as we reckon with the complicated intersection of social and political structures behind food, we have an opportunity to demand a very different future for fast casual. I thought I did. KFC declined to comment for this story.)

Fast Casual 360

Fast Casual Casual Food Order 2018 360

Modern Restaurant Management

APRIL 29, 2021

“We are seeing sign-on bonuses at fast food and fast casual locations, something never seen before in the industry. Some operators are willing to have you work today, get paid tomorrow in order to get people in place to handle their minimum requirements. 200 online orders a month with one to two people. .

Fast Casual 553

Fast Casual Hiring Online Ordering Front of House 553

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

MAY 23, 2025

It factors in all your operating expenses, like labor, rent, insurance, equipment repairs, marketing, and more. Restaurant type: Whether you run a fine dining, fast casual, or quick service concept plays a big role in potential margins. Keep them too low, and youre losing your net profit margin every time someone orders.

Point of Sale 195

Point of Sale Insurance Fast Casual Customer Service 195

Modern Restaurant Management

MAY 5, 2021

Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

SEPTEMBER 27, 2023

percent) than they do in casual restaurants (16.5 Takeout tips are down : Tips for online orders and delivery dipped slightly, falling from 8.83 In spite of earning the biggest in-house tips, bars were hit hardest on takeout, with the median online and delivery tip falling from almost 10 percent to 8.54 percent to 8.07

Fast Casual 493

Fast Casual Fine Dining Employee Relations Customer Service 493

Modern Restaurant Management

OCTOBER 26, 2021

Of course, delivery also spiked, but the underlying thread between each of these dining preferences is the use of mobile for ordering and pick-up. In fact, according to a report by Bluedot , 86 percent of respondents surveyed said they have ordered directly from a restaurant app since the start of the pandemic.

Mobile Ordering 546

Mobile Ordering Download Customer Experience Fast Casual 546

ChowNow

MAY 23, 2025

Start by gathering two key data points for each menu item: Items Popularity: How often guests order it Contribution Margin: How much profit it brings in To do this, youll need to access your sales data and your food cost for each dish. These are the items that should lead your marketing, your online menu, and your limited-time offers.

Menu 195

Menu Seasonal Menu Point of Sale Online Ordering 195

Restaurant Business

JUNE 11, 2025

These ads will direct back to a restaurants’ DoorDash ordering page. In the future, they could also link to a restaurants’ own website if they use DoorDash’s Storefront online ordering system, Samolis said. But some have bristled at the idea that they must now offer discounts in order to compete. Sign up here.

Advertising 228

Advertising Fast Casual Social Media Leadership 228

Modern Restaurant Management

NOVEMBER 19, 2024

It’s easy to assume that a single diner is not going to bring as much revenue (or tips) to the table, but solo diners also have great flexibility in what they choose to order and the pace at which they dine. Cultivating a Personalized Experience and Welcoming Environment Casual dining or fine dining? Cuisine type?

Customer Experience 450

Customer Experience Fine Dining Seating Catering 450

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

ChowNow

JANUARY 30, 2025

Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door.

Email Marketing 195

Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

APRIL 9, 2025

Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. Financial stability : Franchisees need a solid financial foundation to cover start-up costs and initial marketing efforts.

Franchise 221

Franchise Franchising Loyalty Program Training 221

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.

Email Marketing 195

Email Marketing Loyalty Program Seasonal Menu Social Media 195

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021 478

2021 Online Ordering Email Marketing Advertising 478

ChowNow

MAY 9, 2025

When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. With a few simple techniques, you can write menu descriptions that sounds natural, highlight your best dishes, and help guests feel confident (and excited) about ordering.

Menu 195

Menu Dietary Restrictions Online Ordering Mobile Ordering 195

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity.

2020 450

2020 Online Ordering Customer Experience Cash Management 450

Modern Restaurant Management

DECEMBER 31, 2024

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Modern Restaurant Management

JUNE 18, 2020

This gave rise to a variety of creative solutions including expansion to curated meal kits and market baskets. Recognizing this shift, Freshii , a fast-casual franchise with hundreds of locations globally, created a corporate partnership that enables companies to offer meal kits and market baskets at a discount to their employees.

Supplies 474

Supplies Innovation Food Supply Loyalty Program 474

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Use Local Links : Include links to other local sites and directories to help establish your online presence in your local community. What Is Local SEO? More on this in the next topic!

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

FEBRUARY 17, 2023

By restaurant category: 50 percent reported using quick-service restaurants “more” or “much more” 36 percent increased visits to full-service restaurants 39 percent increased visits to casual eateries 39 percent increased visits to breakfast restaurants So who are these frequent users? Hint: rewards help.

Loyalty Program 470

Loyalty Program Mobile Ordering Customer Service 2022 470