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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Put your focus on first-party data.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience. Nothing is fraud proof.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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Simple Customer Retention Strategy for Restaurants

7 Shifts

The simplest way to collect customer data in a quick-serve or fast-casual restaurant is to have customers supply it on a sheet of paper at the register. Recommended Reading: Simple Restaurant Marketing Plan for 2020 Reward Their Loyalty ?? A customer loyalty program is a surefire way to entice your guests to return, not churn.

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The Complete Guide to Increase Your Restaurant Profit Margins

Lavu

Fast- Food Restaurants Fast food chains are known for their speedy service, affordable prices, and convenient locations. Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. However, they often face low profit margins due to high operational expenses.

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Four Factors Likely to Drive Global Mobile Wallet Market Expansion

Modern Restaurant Management

This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base. They also provide customers the facility to save and store discount coupons and loyalty gift cards for future transactions.

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Loyalty Programs Driving Returning Customers

Foodable

The Fast Casual Nation Podcast offers exclusive interviews with experts ranging from top chefs and brand makers to executives and restaurateurs who work in one of the fastest-growing segments of the restaurant industry. Barron and Malinowski explore building a customer database and cultivating consumer loyalty during COVID-19.